---
title: "Sky vs Sky Go: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Sky or Sky Go? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/sky-vs-sky-go"
publisher: "Brandwave"
---

# Sky vs Sky Go: Which is more popular by branded search in New Zealand?

Which is more popular in search, Sky or Sky Go? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Sky and Sky Go
- **Competitive set**: TV and streaming services
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Sky Share of Search**: 13.5%
- **Sky Go Share of Search**: 5.5%

## Which is more popular in search, Sky or Sky Go?

- In August 2026, Sky had more branded searches than Sky Go among TV and streaming services in New Zealand. Sky was estimated to have 171K branded searches compared to Sky Go’s 70.1K, and held a 13.5% Share of Search versus Sky Go’s 5.5%.
- Sky was ahead of Sky Go in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sky’s estimated Share of Search among TV and streaming services in New Zealand held steady at 13.5%, and its estimated monthly branded searches moved from 173K to 171K.
- Across the 11 months ending August 2026, Sky Go’s estimated Share of Search among TV and streaming services in New Zealand moved from 6.5% to 5.5%, and its estimated monthly branded searches moved from 82.7K to 70.1K.

## How did search popularity change for New Zealand TV and streaming services in August 2026?

- In August 2026, Sky gained estimated Share of Search among TV and streaming services in New Zealand, from 11.2% to 13.5%.
- Estimated monthly branded searches for Sky Go in New Zealand fell 15.2% over 11 measured months, from 82.7K to 70.1K in August 2026.

## Month by month

| Month | Sky estimated searches | Sky Share of Search | Sky rank | Sky Go estimated searches | Sky Go Share of Search | Sky Go rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 173K | 13.5% | 3 | 82.7K | 6.5% | 6 |
| Nov 2025 | 167K | 14% | 3 | 68.1K | 5.7% | 6 |
| Dec 2025 | 129K | 11% | 3 | 46K | 3.9% | 7 |
| Jan 2026 | 144K | 11.6% | 3 | 57.2K | 4.6% | 7 |
| Feb 2026 | 179K | 15% | 3 | 69.8K | 5.8% | 8 |
| Mar 2026 | 168K | 12.9% | 3 | 83.3K | 6.4% | 6 |
| Apr 2026 | 153K | 11.6% | 3 | 83.7K | 6.4% | 7 |
| May 2026 | 172K | 12.8% | 3 | 84.4K | 6.3% | 7 |
| Jun 2026 | 180K | 9.9% | 3 | 85.5K | 4.7% | 7 |
| Jul 2026 | 181K | 11.2% | 3 | 86.3K | 5.4% | 7 |
| Aug 2026 | 171K | 13.5% | 3 | 70.1K | 5.5% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Sky’s and Sky Go’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Sky**: Measured on the search terms “Sky”, “sky box”, “sky box nz”, “sky new zealand”, “sky nz”, “sky nz tv guide”, “sky open”, “sky open tv guide”, “sky pod”, “sky sport”, “sky sport nz”, “sky sports nz”, “Sky TV”, “sky tv guide”, “sky tv guide new zealand”, “sky tv guide nz”, “sky tv guide.nz”, “sky tv new zealand”, “sky tv nz”, “sky tv nz guide”, “sky tv packages”, “sky tv schedule today”, “tv guide for sky”, “tv guide nz sky”, “tv guide on sky” and “tv guide sky nz”, summed into one figure.
- **Sky Go**: Measured on the search terms “my sky go”, “Sky Go”, “sky go app”, “sky go app nz”, “sky go cost”, “sky go how much”, “sky go live sport”, “sky go near me”, “sky go now”, “sky go nz”, “sky go nz app”, “sky go on demand”, “sky go online”, “sky go sky sports”, “sky go subscription”, “sky go tv”, “sky go tv guide”, “skygo co nz”, “skygo live sport”, “skygo stream” and “tv guide sky go”, summed into one figure.

- [Sky profile](/demand/nz/brands/sky)
- [Sky Go profile](/demand/nz/brands/sky-go)
- [All TV and streaming services in New Zealand](/demand/nz/categories/nz-tv-and-streaming): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Sky or Sky Go?

In August 2026, Sky had more branded searches than Sky Go among TV and streaming services in New Zealand. Sky was estimated to have 171K branded searches compared to Sky Go’s 70.1K, and held a 13.5% Share of Search versus Sky Go’s 5.5%.

## Cite this page

Brandwave. "Sky vs Sky Go: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sky-vs-sky-go

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sky-vs-sky-go. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.