--- title: "Sky Go vs ThreeNow: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Sky Go or ThreeNow? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sky-go-vs-threenow" publisher: "Brandwave" --- # Sky Go vs ThreeNow: Which is more popular by branded search in New Zealand? Which is more popular in search, Sky Go or ThreeNow? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sky Go and ThreeNow - **Competitive set**: TV and streaming services - **Market**: New Zealand - **Month measured**: Aug 2026 - **Sky Go Share of Search**: 5.5% - **ThreeNow Share of Search**: 4.8% ## Which is more popular in search, Sky Go or ThreeNow? - In August 2026, Sky Go had more branded searches than ThreeNow among TV and streaming services in New Zealand. Sky Go was estimated to have 70.1K branded searches compared to ThreeNow’s 61.1K, and held a 5.5% Share of Search versus ThreeNow’s 4.8%. - The lead changed hands 2 times in the 11 months ending August 2026: ThreeNow took it in December 2025, Sky Go took it in March 2026. - Across the 11 months ending August 2026, Sky Go’s estimated Share of Search among TV and streaming services in New Zealand moved from 6.5% to 5.5%, and its estimated monthly branded searches moved from 82.7K to 70.1K. - Across the 11 months ending August 2026, ThreeNow’s estimated Share of Search among TV and streaming services in New Zealand moved from 3.8% to 4.8%, and its estimated monthly branded searches moved from 48.4K to 61.1K. ## How did search popularity change for New Zealand TV and streaming services in August 2026? - In August 2026, ThreeNow gained estimated Share of Search among TV and streaming services in New Zealand, from 3.8% to 4.8%. - Estimated monthly branded searches for Sky Go in New Zealand fell 15.2% over 11 measured months, from 82.7K to 70.1K in August 2026. ## Month by month | Month | Sky Go estimated searches | Sky Go Share of Search | Sky Go rank | ThreeNow estimated searches | ThreeNow Share of Search | ThreeNow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 82.7K | 6.5% | 6 | 48.4K | 3.8% | 8 | | Nov 2025 | 68.1K | 5.7% | 6 | 60.1K | 5% | 8 | | Dec 2025 | 46K | 3.9% | 7 | 48.8K | 4.2% | 6 | | Jan 2026 | 57.2K | 4.6% | 7 | 60K | 4.9% | 6 | | Feb 2026 | 69.8K | 5.8% | 8 | 82.4K | 6.9% | 6 | | Mar 2026 | 83.3K | 6.4% | 6 | 82.2K | 6.3% | 7 | | Apr 2026 | 83.7K | 6.4% | 7 | 72.8K | 5.5% | 8 | | May 2026 | 84.4K | 6.3% | 7 | 49.5K | 3.7% | 8 | | Jun 2026 | 85.5K | 4.7% | 7 | 48.9K | 2.7% | 8 | | Jul 2026 | 86.3K | 5.4% | 7 | 61.6K | 3.8% | 8 | | Aug 2026 | 70.1K | 5.5% | 7 | 61.1K | 4.8% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Sky Go’s and ThreeNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sky Go**: Measured on the search terms “my sky go”, “Sky Go”, “sky go app”, “sky go app nz”, “sky go cost”, “sky go how much”, “sky go live sport”, “sky go near me”, “sky go now”, “sky go nz”, “sky go nz app”, “sky go on demand”, “sky go online”, “sky go sky sports”, “sky go subscription”, “sky go tv”, “sky go tv guide”, “skygo co nz”, “skygo live sport”, “skygo stream” and “tv guide sky go”, summed into one figure. - **ThreeNow**: Measured on the search terms “three now”, “three now app”, “three now nz”, “three now on demand”, “three now on-demand”, “three now tv”, “three now tv guide”, “three nz”, “three tv”, “ThreeNow”, “threenow app”, “threenow nz”, “threenow on demand”, “threenow on-demand”, “threenow tv”, “threenow tv guide”, “TV3”, “tv3 nz”, “tvnz 3” and “tvnz three”, summed into one figure. - [Sky Go profile](/demand/nz/brands/sky-go) - [ThreeNow profile](/demand/nz/brands/threenow) - [All TV and streaming services in New Zealand](/demand/nz/categories/nz-tv-and-streaming): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Sky Go or ThreeNow? In August 2026, Sky Go had more branded searches than ThreeNow among TV and streaming services in New Zealand. Sky Go was estimated to have 70.1K branded searches compared to ThreeNow’s 61.1K, and held a 5.5% Share of Search versus ThreeNow’s 4.8%. ## Cite this page Brandwave. "Sky Go vs ThreeNow: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sky-go-vs-threenow This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sky-go-vs-threenow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.