--- title: "SKOPE vs True Refrigeration: Which is searched more in New Zealand?" description: "Is SKOPE or True Refrigeration more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial refrigeration brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/skope-vs-true-refrigeration" publisher: "Brandwave" --- # SKOPE vs True Refrigeration: Which is searched more in New Zealand? Is SKOPE or True Refrigeration more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial refrigeration brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SKOPE and True Refrigeration - **Competitive set**: Commercial refrigeration brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **SKOPE Share of Search**: 54.7% - **True Refrigeration Share of Search**: 3.9% ## Is SKOPE or True Refrigeration more popular in search? - In September 2026, SKOPE had more branded searches than True Refrigeration among commercial refrigeration brands in New Zealand. SKOPE had about 700 branded searches, while True Refrigeration had 50. SKOPE made up 54.7% of all commercial refrigeration brand searches we track, and True Refrigeration accounted for 3.9%. - SKOPE was ahead of True Refrigeration in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, SKOPE’s share of searches among commercial refrigeration brands in New Zealand moved from 56.2% to 54.7%, and its estimated monthly branded searches moved from 820 to 700. - Across the 12 months ending September 2026, True Refrigeration’s share of searches among commercial refrigeration brands in New Zealand moved from 3.4% to 3.9%, and its estimated monthly branded searches held steady at 50. ## Top commercial refrigeration brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SKOPE was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. True Refrigeration was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. SKOPE was listed before True Refrigeration in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SKOPE | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Williams Refrigeration | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Bromic | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Atosa | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | True Refrigeration | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Polar Refrigeration | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Turbo Air | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Skipio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about commercial refrigeration brands - Asked ChatGPT "Which commercial refrigeration brand should I buy in New Zealand?": 1. SKOPE, 2. Bromic, 3. Williams Refrigeration, 4. Atosa - Asked ChatGPT "What are the best commercial refrigeration brands in New Zealand?": 1. SKOPE, 2. True Refrigeration, 3. Williams Refrigeration, 4. Atosa, 5. Bromic, 6. Polar Refrigeration - Asked ChatGPT "What's the best commercial refrigeration brand in New Zealand for food service storage?": 1. SKOPE, 2. Williams Refrigeration, 3. Bromic, 4. Atosa - Searched Google, AI Overview "commercial freezer nz": 1. Atosa - Searched Google, AI Overview "commercial fridge nz": 1. SKOPE, 2. Polar Refrigeration Not named in any answer: Turbo Air and Skipio. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand commercial refrigeration brands in September 2026? - In September 2026, True Refrigeration lost share of searches among commercial refrigeration brands in New Zealand, from 7.9% to 3.9%. - In September 2026, SKOPE lost share of searches among commercial refrigeration brands in New Zealand, from 55.4% to 54.7%. ## Month by month | Month | SKOPE estimated searches | SKOPE Share of Search | SKOPE rank | True Refrigeration estimated searches | True Refrigeration Share of Search | True Refrigeration rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 820 | 56.2% | 1 | 50 | 3.4% | 5 | | Nov 2025 | 720 | 54.5% | 1 | 60 | 4.5% | 5 | | Dec 2025 | 540 | 54% | 1 | 70 | 7% | 4 | | Jan 2026 | 720 | 52.9% | 1 | 70 | 5.1% | 5 | | Feb 2026 | 740 | 54.4% | 1 | 90 | 6.6% | 4 | | Mar 2026 | 750 | 52.8% | 1 | 90 | 6.3% | 4 | | Apr 2026 | 560 | 48.7% | 1 | 90 | 7.8% | 4 | | May 2026 | 630 | 48.8% | 1 | 80 | 6.2% | 4 | | Jun 2026 | 720 | 53.3% | 1 | 70 | 5.2% | 4 | | Jul 2026 | 730 | 57.9% | 1 | 20 | 1.6% | 8 | | Aug 2026 | 770 | 55.4% | 1 | 110 | 7.9% | 4 | | Sep 2026 | 700 | 54.7% | 1 | 50 | 3.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using SKOPE’s and True Refrigeration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SKOPE**: Measured on the search terms “centaur by skope”, “commercial fridge skope”, “skope bar fridge”, “skope centaur freezer”, “skope centaur fridge”, “skope chiller”, “skope chillers”, “skope commercial freezer”, “skope display freezer”, “skope display fridge”, “skope freezer”, “skope freezers”, “skope fridge”, “skope fridge freezer”, “skope fridges”, “skope pegasus”, “skope prep fridge”, “skope reflex”, “skope reflex freezer”, “skope refrigeration”, “skope under bench fridge” and “skope underbench fridge”, summed into one figure. - **True Refrigeration**: Measured on the search terms “tmc true refrigerator”, “true bottle cooler”, “true brand freezer”, “true chef base”, “true chiller”, “true commercial freezer”, “true commercial refrigerator”, “true coolers”, “true countertop refrigerator”, “true deli cases”, “true display cases”, “true freezers”, “true fridge”, “true fridge commercial”, “true fridge freezer”, “true industrial fridge”, “true merchandiser”, “true milk cooler”, “true refrig”, “true refrigeration equipment”, “true refrigerator freezer”, “true tssu”, “true undercounter freezer” and “true upright freezer”, summed into one figure. - [SKOPE profile](/demand/nz/brands/skope) - [True Refrigeration profile](/demand/nz/brands/true-refrigeration) - [All commercial refrigeration brands in New Zealand](/demand/nz/categories/nz-commercial-refrigeration-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SKOPE or True Refrigeration more popular in search? In September 2026, SKOPE had more branded searches than True Refrigeration among commercial refrigeration brands in New Zealand. SKOPE had about 700 branded searches, while True Refrigeration had 50. SKOPE made up 54.7% of all commercial refrigeration brand searches we track, and True Refrigeration accounted for 3.9%. ## Cite this page Brandwave. "SKOPE vs True Refrigeration: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/skope-vs-true-refrigeration This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/skope-vs-true-refrigeration. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.