--- title: "Skipio vs Williams Refrigeration: Which is searched more in New Zealand?" description: "Is Skipio or Williams Refrigeration more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial refrigeration brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/skipio-vs-williams-refrigeration" publisher: "Brandwave" --- # Skipio vs Williams Refrigeration: Which is searched more in New Zealand? Is Skipio or Williams Refrigeration more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial refrigeration brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Skipio and Williams Refrigeration - **Competitive set**: Commercial refrigeration brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Skipio Share of Search**: 0.78% - **Williams Refrigeration Share of Search**: 3.9% ## Is Skipio or Williams Refrigeration more popular in search? - In September 2026, Williams Refrigeration had more branded searches than Skipio among commercial refrigeration brands in New Zealand. Williams Refrigeration had about 50 branded searches, while Skipio had 10. Williams Refrigeration made up 3.9% of all commercial refrigeration brand searches we track, and Skipio accounted for 0.78%. - Williams Refrigeration was ahead of Skipio in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Skipio’s share of searches among commercial refrigeration brands in New Zealand moved from 2.7% to 0.78%, and its estimated monthly branded searches moved from 40 to 10. - Across the 12 months ending September 2026, Williams Refrigeration’s share of searches among commercial refrigeration brands in New Zealand moved from 2.7% to 3.9%, and its estimated monthly branded searches moved from 40 to 50. ## Top commercial refrigeration brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Williams Refrigeration was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Skipio did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SKOPE | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Williams Refrigeration | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Bromic | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Atosa | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | True Refrigeration | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Polar Refrigeration | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Turbo Air | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Skipio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about commercial refrigeration brands - Asked ChatGPT "Which commercial refrigeration brand should I buy in New Zealand?": 1. SKOPE, 2. Bromic, 3. Williams Refrigeration, 4. Atosa - Asked ChatGPT "What are the best commercial refrigeration brands in New Zealand?": 1. SKOPE, 2. True Refrigeration, 3. Williams Refrigeration, 4. Atosa, 5. Bromic, 6. Polar Refrigeration - Asked ChatGPT "What's the best commercial refrigeration brand in New Zealand for food service storage?": 1. SKOPE, 2. Williams Refrigeration, 3. Bromic, 4. Atosa - Searched Google, AI Overview "commercial freezer nz": 1. Atosa - Searched Google, AI Overview "commercial fridge nz": 1. SKOPE, 2. Polar Refrigeration Not named in any answer: Turbo Air and Skipio. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand commercial refrigeration brands in September 2026? - In September 2026, Williams Refrigeration gained share of searches among commercial refrigeration brands in New Zealand, from 2.2% to 3.9%. - Estimated monthly branded searches for Skipio in New Zealand fell 75% over 12 measured months, from 40 to 10 in September 2026. ## Month by month | Month | Skipio estimated searches | Skipio Share of Search | Skipio rank | Williams Refrigeration estimated searches | Williams Refrigeration Share of Search | Williams Refrigeration rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 2.7% | 6 | 40 | 2.7% | 7 | | Nov 2025 | 30 | 2.3% | 7 | 40 | 3% | 6 | | Dec 2025 | 10 | 1% | 8 | 20 | 2% | 6 | | Jan 2026 | 20 | 1.5% | 7 | 50 | 3.7% | 6 | | Feb 2026 | 20 | 1.5% | 8 | 40 | 2.9% | 6 | | Mar 2026 | 10 | 0.7% | 8 | 50 | 3.5% | 6 | | Apr 2026 | 10 | 0.87% | 8 | 30 | 2.6% | 6 | | May 2026 | 30 | 2.3% | 7 | 40 | 3.1% | 6 | | Jun 2026 | 20 | 1.5% | 8 | 40 | 3% | 6 | | Jul 2026 | 20 | 1.6% | 7 | 50 | 4% | 5 | | Aug 2026 | 10 | 0.72% | 8 | 30 | 2.2% | 6 | | Sep 2026 | 10 | 0.78% | 8 | 50 | 3.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Skipio’s and Williams Refrigeration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Skipio**: Measured on the search terms “skipio freezer”, “skipio fridge”, “skipio ice machine” and “skipio refrigeration”, summed into one figure. - **Williams Refrigeration**: Measured on the search terms “williams commercial freezer”, “williams commercial fridge”, “williams freezers”, “williams fridge”, “williams fridges”, “williams jade fridge”, “williams underbench fridge”, “williams undercounter fridge”, “williams upright freezer” and “williamsrefrigeration”, summed into one figure. - [Skipio profile](/demand/nz/brands/skipio) - [Williams Refrigeration profile](/demand/nz/brands/williams-refrigeration) - [All commercial refrigeration brands in New Zealand](/demand/nz/categories/nz-commercial-refrigeration-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Skipio or Williams Refrigeration more popular in search? In September 2026, Williams Refrigeration had more branded searches than Skipio among commercial refrigeration brands in New Zealand. Williams Refrigeration had about 50 branded searches, while Skipio had 10. Williams Refrigeration made up 3.9% of all commercial refrigeration brand searches we track, and Skipio accounted for 0.78%. ## Cite this page Brandwave. "Skipio vs Williams Refrigeration: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/skipio-vs-williams-refrigeration This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/skipio-vs-williams-refrigeration. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.