---
title: "Skinny vs Zeronet: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Skinny or Zeronet? Compare estimated monthly branded-search demand and Share of Search inside the Mobile and broadband providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/skinny-vs-zeronet"
publisher: "Brandwave"
---

# Skinny vs Zeronet: Which is more popular by branded search in New Zealand?

Which is more popular in search, Skinny or Zeronet? Compare estimated monthly branded-search demand and Share of Search inside the Mobile and broadband providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Skinny and Zeronet
- **Competitive set**: Mobile and broadband providers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Skinny Share of Search**: 7.1%
- **Zeronet Share of Search**: 1.1%

## Which is more popular in search, Skinny or Zeronet?

- In August 2026, Skinny had more branded searches than Zeronet among mobile and broadband providers in New Zealand. Skinny was estimated to have 38.4K branded searches compared to Zeronet’s 5.8K, and held a 7.1% Share of Search versus Zeronet’s 1.1%.
- Skinny was ahead of Zeronet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Skinny’s estimated Share of Search among mobile and broadband providers in New Zealand moved from 7.4% to 7.1%, and its estimated monthly branded searches moved from 41.3K to 38.4K.
- Across the 11 months ending August 2026, Zeronet’s estimated Share of Search among mobile and broadband providers in New Zealand moved from 0.71% to 1.1%, and its estimated monthly branded searches moved from 4K to 5.8K.

## How did search popularity change for New Zealand mobile and broadband providers in August 2026?

- In August 2026, Zeronet rose from 9th to 8th among mobile and broadband providers in New Zealand.

## Month by month

| Month | Skinny estimated searches | Skinny Share of Search | Skinny rank | Zeronet estimated searches | Zeronet Share of Search | Zeronet rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 41.3K | 7.4% | 6 | 4K | 0.71% | 9 |
| Nov 2025 | 47.9K | 8% | 6 | 4.2K | 0.69% | 9 |
| Dec 2025 | 44K | 8.6% | 6 | 4.3K | 0.84% | 9 |
| Jan 2026 | 40.3K | 7.8% | 6 | 4.9K | 0.95% | 9 |
| Feb 2026 | 40.3K | 7.8% | 6 | 5K | 0.97% | 9 |
| Mar 2026 | 45.5K | 8.3% | 6 | 4.9K | 0.89% | 9 |
| Apr 2026 | 40K | 7.7% | 6 | 4.8K | 0.94% | 9 |
| May 2026 | 41.1K | 7.9% | 6 | 3.9K | 0.74% | 9 |
| Jun 2026 | 41.5K | 7.4% | 6 | 5.8K | 1% | 8 |
| Jul 2026 | 38.2K | 7.5% | 6 | 5.1K | 1% | 9 |
| Aug 2026 | 38.4K | 7.1% | 6 | 5.8K | 1.1% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Skinny’s and Zeronet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Skinny**: Measured on the search terms “skinny 4g broadband”, “skinny broadband”, “skinny broadband plans”, “skinny fibre”, “skinny fibre broadband”, “skinny internet”, “skinny internet plans”, “skinny mobile”, “skinny mobile plans”, “skinny phone plans”, “skinny prepaid”, “skinny prepay” and “skinny wireless broadband”, summed into one figure.
- **Zeronet**: Measured on the search terms “zeronet”, “zeronet broadband”, “zeronet co nz”, “zeronet fibre”, “zeronet internet”, “zeronet mobile”, “zeronet near me”, “zeronet nz”, “zeronet online” and “zeronet plans”, summed into one figure.

- [Skinny profile](/demand/nz/brands/skinny)
- [Zeronet profile](/demand/nz/brands/zeronet)
- [All mobile and broadband providers in New Zealand](/demand/nz/categories/mobile-and-broadband): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Skinny or Zeronet?

In August 2026, Skinny had more branded searches than Zeronet among mobile and broadband providers in New Zealand. Skinny was estimated to have 38.4K branded searches compared to Zeronet’s 5.8K, and held a 7.1% Share of Search versus Zeronet’s 1.1%.

## Cite this page

Brandwave. "Skinny vs Zeronet: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/skinny-vs-zeronet

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/skinny-vs-zeronet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.