--- title: "Sitka vs Stoney Creek: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Sitka or Stoney Creek? Compare estimated monthly branded-search demand and Share of Search inside the Hunting clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sitka-vs-stoney-creek" publisher: "Brandwave" --- # Sitka vs Stoney Creek: Which is more popular by branded search in New Zealand? Which is more popular in search, Sitka or Stoney Creek? Compare estimated monthly branded-search demand and Share of Search inside the Hunting clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sitka and Stoney Creek - **Competitive set**: Hunting clothing brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Sitka Share of Search**: 0.48% - **Stoney Creek Share of Search**: 42.3% ## Which is more popular in search, Sitka or Stoney Creek? - In August 2026, Stoney Creek had more branded searches than Sitka among hunting clothing brands in New Zealand. Stoney Creek was estimated to have 17.7K branded searches compared to Sitka’s 200, and held a 42.3% Share of Search versus Sitka’s 0.48%. - Stoney Creek was ahead of Sitka in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Sitka’s estimated Share of Search among hunting clothing brands in New Zealand moved from 0.49% to 0.48%, and its estimated monthly branded searches moved from 130 to 200. - Across the 11 months ending August 2026, Stoney Creek’s estimated Share of Search among hunting clothing brands in New Zealand moved from 44.5% to 42.3%, and its estimated monthly branded searches moved from 11.8K to 17.7K. ## How did search popularity change for New Zealand hunting clothing brands in August 2026? - In August 2026, Stoney Creek lost estimated Share of Search among hunting clothing brands in New Zealand, from 44.9% to 42.3%. - Estimated monthly branded searches for Sitka in New Zealand rose 53.8% over 11 measured months, from 130 to 200 in August 2026. ## Month by month | Month | Sitka estimated searches | Sitka Share of Search | Sitka rank | Stoney Creek estimated searches | Stoney Creek Share of Search | Stoney Creek rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 130 | 0.49% | 6 | 11.8K | 44.5% | 1 | | Nov 2025 | 190 | 0.53% | 6 | 17.6K | 49.1% | 1 | | Dec 2025 | 150 | 0.5% | 6 | 14.4K | 48% | 1 | | Jan 2026 | 150 | 0.57% | 6 | 11.8K | 45.3% | 1 | | Feb 2026 | 220 | 0.9% | 6 | 11.8K | 48.1% | 1 | | Mar 2026 | 260 | 0.67% | 6 | 17.8K | 46.1% | 1 | | Apr 2026 | 330 | 0.71% | 6 | 21.7K | 46.9% | 1 | | May 2026 | 320 | 0.63% | 6 | 21.6K | 42.4% | 1 | | Jun 2026 | 220 | 0.4% | 6 | 28.3K | 51.6% | 1 | | Jul 2026 | 210 | 0.44% | 6 | 21.6K | 44.9% | 1 | | Aug 2026 | 200 | 0.48% | 6 | 17.7K | 42.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Sitka’s and Stoney Creek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sitka**: Measured on the search terms “sitka camo”, “sitka gear”, “sitka hunting”, “sitka hunting gear”, “sitka hunting jacket” and “sitka jacket”, summed into one figure. - **Stoney Creek**: Measured on the search terms “stoney creek”, “stoney creek camo”, “stoney creek hunting”, “stoney creek hunting gear”, “stoney creek hunting jacket”, “stoney creek near me”, “stoney creek nz”, “stoney creek online”, “stoneycreek”, “stoneycreek co nz”, “stoneycreek hunting” and “stoneycreek nz”, summed into one figure. - [Sitka profile](/demand/nz/brands/sitka) - [Stoney Creek profile](/demand/nz/brands/stoney-creek) - [All hunting clothing brands in New Zealand](/demand/nz/categories/nz-hunting-clothing-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Sitka or Stoney Creek? In August 2026, Stoney Creek had more branded searches than Sitka among hunting clothing brands in New Zealand. Stoney Creek was estimated to have 17.7K branded searches compared to Sitka’s 200, and held a 42.3% Share of Search versus Sitka’s 0.48%. ## Cite this page Brandwave. "Sitka vs Stoney Creek: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sitka-vs-stoney-creek This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sitka-vs-stoney-creek. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.