---
title: "SIT vs Unitec: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, SIT or Unitec? Compare estimated monthly branded-search demand and Share of Search inside the Polytechnics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/sit-vs-unitec"
publisher: "Brandwave"
---

# SIT vs Unitec: Which is more popular by branded search in New Zealand?

Which is more popular in search, SIT or Unitec? Compare estimated monthly branded-search demand and Share of Search inside the Polytechnics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: SIT and Unitec
- **Competitive set**: Polytechnics
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **SIT Share of Search**: 3.2%
- **Unitec Share of Search**: 12.4%

## Which is more popular in search, SIT or Unitec?

- In August 2026, Unitec had more branded searches than SIT among polytechnics in New Zealand. Unitec was estimated to have 19.2K branded searches compared to SIT’s 5K, and held a 12.4% Share of Search versus SIT’s 3.2%.
- Unitec was ahead of SIT in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SIT’s estimated Share of Search among polytechnics in New Zealand moved from 3.3% to 3.2%, and its estimated monthly branded searches moved from 5.1K to 5K.
- Across the 11 months ending August 2026, Unitec’s estimated Share of Search among polytechnics in New Zealand moved from 12.3% to 12.4%, and its estimated monthly branded searches held steady at 19.2K.

## How did search popularity change for New Zealand polytechnics in August 2026?

- In August 2026, Unitec lost estimated Share of Search among polytechnics in New Zealand, from 14.6% to 12.4%.

## Month by month

| Month | SIT estimated searches | SIT Share of Search | SIT rank | Unitec estimated searches | Unitec Share of Search | Unitec rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.1K | 3.3% | 10 | 19.2K | 12.3% | 2 |
| Nov 2025 | 5K | 3.5% | 9 | 18.2K | 12.9% | 2 |
| Dec 2025 | 4.1K | 4.2% | 7 | 12.6K | 12.7% | 2 |
| Jan 2026 | 6.2K | 4.5% | 7 | 15.4K | 11.3% | 2 |
| Feb 2026 | 5K | 2.9% | 10 | 22.3K | 13.2% | 2 |
| Mar 2026 | 5K | 2.9% | 10 | 22.5K | 13.3% | 2 |
| Apr 2026 | 4.2K | 3.2% | 10 | 15.5K | 11.8% | 2 |
| May 2026 | 5.1K | 3.3% | 10 | 19.1K | 12.3% | 2 |
| Jun 2026 | 6.1K | 4.1% | 8 | 19K | 12.6% | 2 |
| Jul 2026 | 5K | 3.2% | 10 | 22.7K | 14.6% | 2 |
| Aug 2026 | 5K | 3.2% | 10 | 19.2K | 12.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using SIT’s and Unitec’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **SIT**: Measured on the search terms “sit courses”, “sit enrol”, “sit invercargill”, “sit invercargill courses” and “sit study”, summed into one figure.
- **Unitec**: Measured on the search terms “unitec”, “unitec ac nz”, “unitec courses”, “unitec enrol”, “unitec gym”, “unitec library hours”, “unitec near me”, “unitec nz”, “unitec online”, “unitec sports centre”, “unitec student portal”, “unitec study” and “unitec website”, summed into one figure.

- [SIT profile](/demand/nz/brands/sit)
- [Unitec profile](/demand/nz/brands/unitec)
- [All polytechnics in New Zealand](/demand/nz/categories/nz-polytechnics): The set both shares are measured inside, 14 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, SIT or Unitec?

In August 2026, Unitec had more branded searches than SIT among polytechnics in New Zealand. Unitec was estimated to have 19.2K branded searches compared to SIT’s 5K, and held a 12.4% Share of Search versus SIT’s 3.2%.

## Cite this page

Brandwave. "SIT vs Unitec: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sit-vs-unitec

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sit-vs-unitec. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.