---
title: "SIT vs UCOL: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, SIT or UCOL? Compare estimated monthly branded-search demand and Share of Search inside the Polytechnics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/sit-vs-ucol"
publisher: "Brandwave"
---

# SIT vs UCOL: Which is more popular by branded search in New Zealand?

Which is more popular in search, SIT or UCOL? Compare estimated monthly branded-search demand and Share of Search inside the Polytechnics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: SIT and UCOL
- **Competitive set**: Polytechnics
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **SIT Share of Search**: 3.2%
- **UCOL Share of Search**: 4%

## Which is more popular in search, SIT or UCOL?

- In August 2026, UCOL had more branded searches than SIT among polytechnics in New Zealand. UCOL was estimated to have 6.3K branded searches compared to SIT’s 5K, and held a 4% Share of Search versus SIT’s 3.2%.
- The lead changed hands 4 times in the 11 months ending August 2026: SIT took it in November 2025, UCOL took it in February 2026, SIT took it in June 2026, UCOL took it in July 2026.
- Across the 11 months ending August 2026, SIT’s estimated Share of Search among polytechnics in New Zealand moved from 3.3% to 3.2%, and its estimated monthly branded searches moved from 5.1K to 5K.
- Across the 11 months ending August 2026, UCOL’s estimated Share of Search among polytechnics in New Zealand moved from 3.9% to 4%, and its estimated monthly branded searches moved from 6K to 6.3K.

## How did search popularity change for New Zealand polytechnics in August 2026?

- UCOL’s estimated Share of Search among polytechnics in New Zealand has gained ground for 3 months in a row, from 3.4% to 4% in August 2026.

## Month by month

| Month | SIT estimated searches | SIT Share of Search | SIT rank | UCOL estimated searches | UCOL Share of Search | UCOL rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.1K | 3.3% | 10 | 6K | 3.9% | 9 |
| Nov 2025 | 5K | 3.5% | 9 | 4.9K | 3.5% | 10 |
| Dec 2025 | 4.1K | 4.2% | 7 | 4K | 4.1% | 8 |
| Jan 2026 | 6.2K | 4.5% | 7 | 6.1K | 4.5% | 8 |
| Feb 2026 | 5K | 2.9% | 10 | 7.5K | 4.5% | 8 |
| Mar 2026 | 5K | 2.9% | 10 | 6.1K | 3.6% | 9 |
| Apr 2026 | 4.2K | 3.2% | 10 | 4.2K | 3.2% | 9 |
| May 2026 | 5.1K | 3.3% | 10 | 5.2K | 3.4% | 9 |
| Jun 2026 | 6.1K | 4.1% | 8 | 5.2K | 3.5% | 10 |
| Jul 2026 | 5K | 3.2% | 10 | 6.1K | 3.9% | 9 |
| Aug 2026 | 5K | 3.2% | 10 | 6.3K | 4% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using SIT’s and UCOL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **SIT**: Measured on the search terms “sit courses”, “sit enrol”, “sit invercargill”, “sit invercargill courses” and “sit study”, summed into one figure.
- **UCOL**: Measured on the search terms “ucol”, “ucol ac nz”, “ucol courses”, “ucol near me”, “ucol nz” and “ucol online”, summed into one figure.

- [SIT profile](/demand/nz/brands/sit)
- [UCOL profile](/demand/nz/brands/ucol)
- [All polytechnics in New Zealand](/demand/nz/categories/nz-polytechnics): The set both shares are measured inside, 14 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, SIT or UCOL?

In August 2026, UCOL had more branded searches than SIT among polytechnics in New Zealand. UCOL was estimated to have 6.3K branded searches compared to SIT’s 5K, and held a 4% Share of Search versus SIT’s 3.2%.

## Cite this page

Brandwave. "SIT vs UCOL: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sit-vs-ucol

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sit-vs-ucol. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.