--- title: "Sinclair Builders vs Smith & Sons: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Sinclair Builders or Smith & Sons? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch renovation builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sinclair-builders-vs-smith-sons" publisher: "Brandwave" --- # Sinclair Builders vs Smith & Sons: Which is more popular by branded search in New Zealand? Which is more popular in search, Sinclair Builders or Smith & Sons? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch renovation builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sinclair Builders and Smith & Sons - **Competitive set**: Christchurch renovation builders - **Market**: New Zealand - **Month measured**: Aug 2026 - **Sinclair Builders Share of Search**: 5.5% - **Smith & Sons Share of Search**: 25.6% ## Which is more popular in search, Sinclair Builders or Smith & Sons? - In August 2026, Smith & Sons had more branded searches than Sinclair Builders among christchurch renovation builders in New Zealand. Smith & Sons was estimated to have 510 branded searches compared to Sinclair Builders’ 110, and held a 25.6% Share of Search versus Sinclair Builders’ 5.5%. - Smith & Sons was ahead of Sinclair Builders in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Sinclair Builders’ estimated Share of Search among christchurch renovation builders in New Zealand moved from 5.1% to 5.5%, and its estimated monthly branded searches moved from 100 to 110. - Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among christchurch renovation builders in New Zealand moved from 21.8% to 25.6%, and its estimated monthly branded searches moved from 430 to 510. ## How did search popularity change for New Zealand christchurch renovation builders in August 2026? - In August 2026, Sinclair Builders gained estimated Share of Search among christchurch renovation builders in New Zealand, from 4.2% to 5.5%. - In August 2026, Smith & Sons gained estimated Share of Search among christchurch renovation builders in New Zealand, from 24.9% to 25.6%. ## Month by month | Month | Sinclair Builders estimated searches | Sinclair Builders Share of Search | Sinclair Builders rank | Smith & Sons estimated searches | Smith & Sons Share of Search | Smith & Sons rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 100 | 5.1% | 4 | 430 | 21.8% | 2 | | Nov 2025 | 80 | 4.7% | 4 | 390 | 22.9% | 2 | | Dec 2025 | 80 | 6% | 4 | 380 | 28.4% | 2 | | Jan 2026 | 80 | 4% | 4 | 470 | 23.5% | 2 | | Feb 2026 | 80 | 3.6% | 4 | 590 | 26.8% | 2 | | Mar 2026 | 100 | 4.4% | 4 | 610 | 27% | 2 | | Apr 2026 | 80 | 4.1% | 4 | 470 | 24.4% | 2 | | May 2026 | 150 | 6.7% | 4 | 500 | 22.3% | 2 | | Jun 2026 | 120 | 6.1% | 4 | 470 | 23.9% | 2 | | Jul 2026 | 80 | 4.2% | 4 | 470 | 24.9% | 2 | | Aug 2026 | 110 | 5.5% | 4 | 510 | 25.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Sinclair Builders’ and Smith & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sinclair Builders**: Measured on the search terms “sinclair builders” and “sinclair builders christchurch”, summed into one figure. - **Smith & Sons**: Measured on the search terms “smith & sons”, “smith & sons dunedin”, “smith & sons tauranga”, “smith and sons”, “smith and sons nz”, “smith and sons renovations”, “smith sons renovations”, “smith&sons”, “smithandsons” and “smithandsons.co.nz”, summed into one figure. - [Sinclair Builders profile](/demand/nz/brands/sinclair-builders) - [Smith & Sons profile](/demand/nz/brands/smith-sons) - [All christchurch renovation builders in New Zealand](/demand/nz/categories/nz-christchurch-renovation-builders): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Sinclair Builders or Smith & Sons? In August 2026, Smith & Sons had more branded searches than Sinclair Builders among christchurch renovation builders in New Zealand. Smith & Sons was estimated to have 510 branded searches compared to Sinclair Builders’ 110, and held a 25.6% Share of Search versus Sinclair Builders’ 5.5%. ## Cite this page Brandwave. "Sinclair Builders vs Smith & Sons: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sinclair-builders-vs-smith-sons This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sinclair-builders-vs-smith-sons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.