--- title: "Simply Cremations vs Woolertons' Funeral Home: Which is more popular in New Zealand?" description: "Is Simply Cremations or Woolertons' Funeral Home more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/simply-cremations-vs-woolertons" publisher: "Brandwave" --- # Simply Cremations vs Woolertons' Funeral Home: Which is more popular in New Zealand? Is Simply Cremations or Woolertons' Funeral Home more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Simply Cremations and Woolertons' Funeral Home - **Competitive set**: Hamilton funeral directors - **Market**: New Zealand - **Month measured**: Oct 2026 - **Simply Cremations Share of Search**: 12.4% - **Woolertons' Funeral Home Share of Search**: 17.5% ## Is Simply Cremations or Woolertons' Funeral Home more popular in search? - In October 2026, Woolertons' Funeral Home had more branded searches than Simply Cremations among Hamilton funeral directors in New Zealand. Woolertons' Funeral Home had about 170 branded searches, while Simply Cremations had 120. Woolertons' Funeral Home made up 17.5% of all Hamilton funeral director searches we track, and Simply Cremations accounted for 12.4%. - The lead changed hands 6 times in the 12 months ending October 2026: Simply Cremations took it in January 2026, Woolertons' Funeral Home took it in February 2026, Simply Cremations took it in May 2026, Woolertons' Funeral Home took it in June 2026, Simply Cremations took it in July 2026, Woolertons' Funeral Home took it in September 2026. - Across the 12 months ending October 2026, Simply Cremations’ share of searches among Hamilton funeral directors in New Zealand moved from 14.7% to 12.4%, and its estimated monthly branded searches moved from 160 to 120. - Across the 12 months ending October 2026, Woolertons' Funeral Home’s share of searches among Hamilton funeral directors in New Zealand moved from 23.9% to 17.5%, and its estimated monthly branded searches moved from 260 to 170. ## Top Hamilton funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions, Woolertons' Funeral Home appeared in all three answers. Simply Cremations did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Woolertons' Funeral Home | 1st | 3 of 3 | 3 of 3 | | Pellow & Hill | 2nd | 2 of 3 | 2 of 3 | | Ana-Maria Funeral Services | 2nd | 2 of 3 | 2 of 3 | | Seddon Park Funeral Home | Not ranked | 0 of 3 | 0 of 3 | | Simply Cremations | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hamilton funeral directors - Asked ChatGPT "Which funeral director should I hire in Hamilton, New Zealand?": 1. Woolertons' Funeral Home, 2. Ana-Maria Funeral Services, 3. Pellow & Hill - Asked ChatGPT "What are the best funeral directors in Hamilton, New Zealand?": 1. Woolertons' Funeral Home, 2. Pellow & Hill, 3. Ana-Maria Funeral Services - Asked ChatGPT "What's the best funeral director in Hamilton, New Zealand for a funeral?": 1. Woolertons' Funeral Home Not named in any answer: Seddon Park Funeral Home and Simply Cremations. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton funeral directors in October 2026? - In October 2026, Pellow & Hill overtook Simply Cremations to rank 3rd among Hamilton funeral directors in New Zealand, with 15.5% of the searches. - In October 2026, Simply Cremations gained share of searches among Hamilton funeral directors in New Zealand, from 11.5% to 12.4%. - In October 2026, Woolertons' Funeral Home lost share of searches among Hamilton funeral directors in New Zealand, from 21.3% to 17.5%. ## How has branded search for Simply Cremations and Woolertons' Funeral Home changed in New Zealand over the last 12 months? | Month | Simply Cremations estimated searches | Simply Cremations Share of Search | Simply Cremations rank | Woolertons' Funeral Home estimated searches | Woolertons' Funeral Home Share of Search | Woolertons' Funeral Home rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 160 | 14.7% | 3 | 260 | 23.9% | 2 | | Dec 2025 | 100 | 12.8% | 3 | 210 | 26.9% | 2 | | Jan 2026 | 160 | 16.8% | 2 | 110 | 11.6% | 3 | | Feb 2026 | 120 | 11.3% | 3 | 140 | 13.2% | 2 | | Mar 2026 | 150 | 13.8% | 3 | 210 | 19.3% | 2 | | Apr 2026 | 120 | 10% | 4 | 170 | 14.2% | 2 | | May 2026 | 220 | 18.8% | 2 | 110 | 9.4% | 3 | | Jun 2026 | 160 | 11.6% | 3 | 210 | 15.2% | 2 | | Jul 2026 | 160 | 10.8% | 3 | 140 | 9.5% | 4 | | Aug 2026 | 310 | 18.7% | 2 | 210 | 12.7% | 3 | | Sep 2026 | 140 | 11.5% | 3 | 260 | 21.3% | 2 | | Oct 2026 | 120 | 12.4% | 4 | 170 | 17.5% | 2 | ## How are Simply Cremations’ and Woolertons' Funeral Home’s branded searches counted? Brandwave collects information about searches that people make online using Simply Cremations’ and Woolertons' Funeral Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Simply Cremations**: Measured on the search terms “simply cremations”, “simply cremations funeral”, “simply cremations hamilton” and “simplycremations”, summed into one figure. - **Woolertons' Funeral Home**: Measured on the search term “woolertons”. - [Simply Cremations profile](/demand/nz/brands/simply-cremations) - [Woolertons' Funeral Home profile](/demand/nz/brands/woolertons) - [All Hamilton funeral directors in New Zealand](/demand/nz/locations/hamilton/funeral-directors): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Simply Cremations or Woolertons' Funeral Home more popular in search? In October 2026, Woolertons' Funeral Home had more branded searches than Simply Cremations among Hamilton funeral directors in New Zealand. Woolertons' Funeral Home had about 170 branded searches, while Simply Cremations had 120. Woolertons' Funeral Home made up 17.5% of all Hamilton funeral director searches we track, and Simply Cremations accounted for 12.4%. ## Cite this page Brandwave. "Simply Cremations vs Woolertons' Funeral Home: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/simply-cremations-vs-woolertons This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/simply-cremations-vs-woolertons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.