--- title: "Simon James vs TRENZSEATER: Which is searched more in New Zealand?" description: "Is Simon James or TRENZSEATER more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Designer furniture stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/simon-james-design-vs-trenzseater" publisher: "Brandwave" --- # Simon James vs TRENZSEATER: Which is searched more in New Zealand? Is Simon James or TRENZSEATER more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Designer furniture stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Simon James and TRENZSEATER - **Competitive set**: Designer furniture stores - **Market**: New Zealand - **Month measured**: Sep 2026 - **Simon James Share of Search**: 4.4% - **TRENZSEATER Share of Search**: 1.9% ## Is Simon James or TRENZSEATER more popular in search? - In September 2026, Simon James had more branded searches than TRENZSEATER among designer furniture stores in New Zealand. Simon James had about 2,070 branded searches, while TRENZSEATER had 880. Simon James made up 4.4% of all designer furniture store searches we track, and TRENZSEATER accounted for 1.9%. - Simon James was ahead of TRENZSEATER in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Simon James’ share of searches among designer furniture stores in New Zealand moved from 4.7% to 4.4%, and its estimated monthly branded searches moved from 2.5K to 2.1K. - Across the 12 months ending September 2026, TRENZSEATER’s share of searches among designer furniture stores in New Zealand held steady at 1.9%, and its estimated monthly branded searches moved from 1K to 880. ## Top designer furniture stores in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Simon James and TRENZSEATER were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TRENZSEATER was listed before Simon James in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Matisse | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Dawson & Co | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Simon James | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Good Form | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | TRENZSEATER | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | McKenzie & Willis | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Città | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Nick Scali | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lifestyle Furniture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sue-e Furniture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bauhaus | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about designer furniture stores - Asked ChatGPT "Which designer furniture store should I shop at in New Zealand?": 1. Matisse, 2. McKenzie & Willis, 3. TRENZSEATER - Asked ChatGPT "What are the best designer furniture stores in New Zealand?": 1. Matisse, 2. Simon James, 3. Dawson & Co, 4. Città, 5. Good Form - Asked ChatGPT "What's the best designer furniture store in New Zealand for a home?": 1. Dawson & Co, 2. Good Form, 3. TRENZSEATER, 4. Simon James - Searched Google, AI Overview "best furniture store": named none of the brands we track - Searched Google, AI Overview "modern furniture nz": 1. Bauhaus Not named in any answer: Nick Scali, Lifestyle Furniture and Sue-e Furniture. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand designer furniture stores in September 2026? - In September 2026, TRENZSEATER lost share of searches among designer furniture stores in New Zealand, from 2.6% to 1.9%. - Estimated monthly branded searches for Simon James in New Zealand fell 16.2% over 12 measured months, from 2.5K to 2.1K in September 2026. ## Month by month | Month | Simon James estimated searches | Simon James Share of Search | Simon James rank | TRENZSEATER estimated searches | TRENZSEATER Share of Search | TRENZSEATER rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 4.7% | 6 | 1K | 1.9% | 8 | | Nov 2025 | 3K | 5.4% | 6 | 1.3K | 2.3% | 7 | | Dec 2025 | 3K | 5.9% | 6 | 1K | 2% | 7 | | Jan 2026 | 2K | 4% | 6 | 880 | 1.8% | 8 | | Feb 2026 | 2.5K | 6.2% | 6 | 1K | 2.5% | 8 | | Mar 2026 | 2.5K | 5.5% | 6 | 1K | 2.2% | 7 | | Apr 2026 | 2K | 4.4% | 6 | 880 | 1.9% | 8 | | May 2026 | 2.5K | 5.1% | 6 | 880 | 1.8% | 8 | | Jun 2026 | 2.6K | 5.5% | 6 | 880 | 1.9% | 8 | | Jul 2026 | 2.6K | 5.7% | 6 | 880 | 1.9% | 8 | | Aug 2026 | 2K | 4.1% | 6 | 1.3K | 2.6% | 7 | | Sep 2026 | 2.1K | 4.4% | 6 | 880 | 1.9% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Simon James’ and TRENZSEATER’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Simon James**: Measured on the search terms “simon james design” and “simon james furniture”, summed into one figure. - **TRENZSEATER**: Measured on the search term “trenzseater”. - [Simon James profile](/demand/nz/brands/simon-james-design) - [TRENZSEATER profile](/demand/nz/brands/trenzseater) - [All designer furniture stores in New Zealand](/demand/nz/categories/nz-designer-furniture-stores): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Simon James or TRENZSEATER more popular in search? In September 2026, Simon James had more branded searches than TRENZSEATER among designer furniture stores in New Zealand. Simon James had about 2,070 branded searches, while TRENZSEATER had 880. Simon James made up 4.4% of all designer furniture store searches we track, and TRENZSEATER accounted for 1.9%. ## Cite this page Brandwave. "Simon James vs TRENZSEATER: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/simon-james-design-vs-trenzseater This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/simon-james-design-vs-trenzseater. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.