--- title: "Silk & Steel vs Stolen Girlfriends Club: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Silk & Steel or Stolen Girlfriends Club? Compare estimated monthly branded-search demand and Share of Search inside the designer jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/silk-and-steel-vs-stolen-girlfriends-club" publisher: "Brandwave" --- # Silk & Steel vs Stolen Girlfriends Club: Which is more popular by branded search in New Zealand? Which is more popular in search, Silk & Steel or Stolen Girlfriends Club? Compare estimated monthly branded-search demand and Share of Search inside the designer jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Silk & Steel and Stolen Girlfriends Club - **Competitive set**: designer jewellery brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Silk & Steel Share of Search**: 4.9% - **Stolen Girlfriends Club Share of Search**: 26.6% ## Which is more popular in search, Silk & Steel or Stolen Girlfriends Club? - In August 2026, Stolen Girlfriends Club had more branded searches than Silk & Steel among designer jewellery brands in New Zealand. Stolen Girlfriends Club was estimated to have 6K branded searches compared to Silk & Steel’s 1.1K, and held a 26.6% Share of Search versus Silk & Steel’s 4.9%. - Stolen Girlfriends Club was ahead of Silk & Steel in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Silk & Steel’s estimated Share of Search among designer jewellery brands in New Zealand moved from 5.1% to 4.9%, and its estimated monthly branded searches moved from 1.3K to 1.1K. - Across the 11 months ending August 2026, Stolen Girlfriends Club’s estimated Share of Search among designer jewellery brands in New Zealand moved from 18.5% to 26.6%, and its estimated monthly branded searches moved from 4.8K to 6K. ## How did search popularity change for New Zealand designer jewellery brands in August 2026? - In August 2026, Stolen Girlfriends Club overtook Zoe & Morgan to take the highest estimated Share of Search among designer jewellery brands in New Zealand, at 26.6%. - In August 2026, Silk & Steel gained estimated Share of Search among designer jewellery brands in New Zealand, from 4.1% to 4.9%. ## Month by month | Month | Silk & Steel estimated searches | Silk & Steel Share of Search | Silk & Steel rank | Stolen Girlfriends Club estimated searches | Stolen Girlfriends Club Share of Search | Stolen Girlfriends Club rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 5.1% | 6 | 4.8K | 18.5% | 3 | | Nov 2025 | 1.6K | 4.1% | 6 | 8.5K | 21.8% | 2 | | Dec 2025 | 1.7K | 5% | 6 | 7.5K | 22% | 2 | | Jan 2026 | 1.1K | 3.5% | 7 | 5.1K | 17% | 3 | | Feb 2026 | 1.1K | 4% | 7 | 3.9K | 14.9% | 3 | | Mar 2026 | 1.3K | 4.1% | 6 | 6K | 19.1% | 3 | | Apr 2026 | 1.4K | 6.9% | 6 | 4.2K | 20.6% | 2 | | May 2026 | 1.4K | 6.2% | 6 | 5K | 22.3% | 1 | | Jun 2026 | 990 | 4.3% | 7 | 6.1K | 26.5% | 1 | | Jul 2026 | 910 | 4.1% | 7 | 4.9K | 22.1% | 2 | | Aug 2026 | 1.1K | 4.9% | 7 | 6K | 26.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Silk & Steel’s and Stolen Girlfriends Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Silk & Steel**: Measured on the search terms “silk & steel”, “silk & steel jewellery”, “silk and steel earrings”, “silk and steel jewellery”, “silk and steel necklace”, “silk and steel rings”, “silk steel” and “silksteel”, summed into one figure. - **Stolen Girlfriends Club**: Measured on the search terms “stolen girlfriends club”, “stolen girlfriends club bangle”, “stolen girlfriends club clothes”, “stolen girlfriends club earrings”, “stolen girlfriends club jewellery”, “stolen girlfriends club near me”, “stolen girlfriends club necklace”, “stolen girlfriends club nz”, “stolen girlfriends club online”, “stolen girlfriends club rings”, “stolen girlfriends club sale”, “stolengirlfriendsclub”, “stolengirlfriendsclub com” and “stolengirlfriendsclub nz”, summed into one figure. - [Silk & Steel profile](/demand/nz/brands/silk-and-steel) - [Stolen Girlfriends Club profile](/demand/nz/brands/stolen-girlfriends-club) - [All designer jewellery brands in New Zealand](/demand/nz/categories/nz-designer-jewellery-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Silk & Steel or Stolen Girlfriends Club? In August 2026, Stolen Girlfriends Club had more branded searches than Silk & Steel among designer jewellery brands in New Zealand. Stolen Girlfriends Club was estimated to have 6K branded searches compared to Silk & Steel’s 1.1K, and held a 26.6% Share of Search versus Silk & Steel’s 4.9%. ## Cite this page Brandwave. "Silk & Steel vs Stolen Girlfriends Club: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/silk-and-steel-vs-stolen-girlfriends-club This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/silk-and-steel-vs-stolen-girlfriends-club. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.