--- title: "Sidekicker vs The Recruitment Network: Which is searched more in New Zealand?" description: "Is Sidekicker or The Recruitment Network more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hospitality recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sidekicker-vs-the-recruitment-network" publisher: "Brandwave" --- # Sidekicker vs The Recruitment Network: Which is searched more in New Zealand? Is Sidekicker or The Recruitment Network more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hospitality recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sidekicker and The Recruitment Network - **Competitive set**: Hospitality recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Sidekicker Share of Search**: 73.4% - **The Recruitment Network Share of Search**: 21.4% ## Is Sidekicker or The Recruitment Network more popular in search? - In September 2026, Sidekicker had more branded searches than The Recruitment Network among hospitality recruitment agencies in New Zealand. Sidekicker had about 5,520 branded searches, while The Recruitment Network had 1,610. Sidekicker made up 73.4% of all hospitality recruitment agency searches we track, and The Recruitment Network accounted for 21.4%. - Sidekicker was ahead of The Recruitment Network in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sidekicker’s share of searches among hospitality recruitment agencies in New Zealand moved from 82.2% to 73.4%, and its estimated monthly branded searches moved from 8.2K to 5.5K. - Across the 12 months ending September 2026, The Recruitment Network’s share of searches among hospitality recruitment agencies in New Zealand moved from 10.1% to 21.4%, and its estimated monthly branded searches moved from 1K to 1.6K. ## Top hospitality recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sidekicker was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Recruitment Network was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Sidekicker was listed before The Recruitment Network in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hospo HR | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Hospoworld Resourcing | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Sidekicker | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Providore Recruitment | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Buzz Recruitment | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | The Recruitment Network | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about hospitality recruitment agencies - Asked ChatGPT "Which hospitality recruitment agency should I hire in New Zealand?": 1. Hospo HR, 2. Hospoworld Resourcing, 3. Providore Recruitment - Asked ChatGPT "What are the best hospitality recruitment agencies in New Zealand?": 1. Hospo HR, 2. Hospoworld Resourcing, 3. Buzz Recruitment, 4. Sidekicker - Asked ChatGPT "What's the best hospitality recruitment agency in New Zealand for hospitality staff?": 1. Hospo HR, 2. Sidekicker, 3. Providore Recruitment, 4. Hospoworld Resourcing - Searched Google, AI Overview "hospitality recruitment agencies nz": named none of the brands we track - Searched Google, AI Overview "chef recruitment nz": 1. The Recruitment Network Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand hospitality recruitment agencies in September 2026? - The Recruitment Network’s share of searches among hospitality recruitment agencies in New Zealand has lost ground for 3 months in a row, from 24.7% to 21.4% in September 2026. - Estimated monthly branded searches for Sidekicker in New Zealand fell 32.7% over 12 measured months, from 8.2K to 5.5K in September 2026. ## Month by month | Month | Sidekicker estimated searches | Sidekicker Share of Search | Sidekicker rank | The Recruitment Network estimated searches | The Recruitment Network Share of Search | The Recruitment Network rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.2K | 82.2% | 1 | 1K | 10.1% | 2 | | Nov 2025 | 12.3K | 84.5% | 1 | 1.6K | 11.1% | 2 | | Dec 2025 | 6.8K | 80.8% | 1 | 1K | 12.1% | 2 | | Jan 2026 | 5.5K | 79.3% | 1 | 1K | 14.6% | 2 | | Feb 2026 | 5.5K | 69.8% | 1 | 1.9K | 24.4% | 2 | | Mar 2026 | 10.1K | 81.1% | 1 | 1.9K | 15.4% | 2 | | Apr 2026 | 8.2K | 80.2% | 1 | 1.6K | 15.7% | 2 | | May 2026 | 6.7K | 69.9% | 1 | 2.4K | 25.3% | 2 | | Jun 2026 | 5.5K | 71% | 1 | 1.9K | 24.7% | 2 | | Jul 2026 | 5.5K | 73.6% | 1 | 1.6K | 21.7% | 2 | | Aug 2026 | 5.5K | 73.3% | 1 | 1.6K | 21.5% | 2 | | Sep 2026 | 5.5K | 73.4% | 1 | 1.6K | 21.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Sidekicker’s and The Recruitment Network’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sidekicker**: Measured on the search terms “Sidekicker”, “sidekicker app” and “sidekicker jobs”, summed into one figure. - **The Recruitment Network**: Measured on the search terms “The Recruitment Network”, “the recruitment network jobs” and “the recruitment network vacancies”, summed into one figure. - [Sidekicker profile](/demand/nz/brands/sidekicker) - [The Recruitment Network profile](/demand/nz/brands/the-recruitment-network) - [All hospitality recruitment agencies in New Zealand](/demand/nz/categories/hospitality-recruitment-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sidekicker or The Recruitment Network more popular in search? In September 2026, Sidekicker had more branded searches than The Recruitment Network among hospitality recruitment agencies in New Zealand. Sidekicker had about 5,520 branded searches, while The Recruitment Network had 1,610. Sidekicker made up 73.4% of all hospitality recruitment agency searches we track, and The Recruitment Network accounted for 21.4%. ## Cite this page Brandwave. "Sidekicker vs The Recruitment Network: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/sidekicker-vs-the-recruitment-network This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sidekicker-vs-the-recruitment-network. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.