--- title: "Sibuns vs Tipene Funerals: Which is searched more in New Zealand?" description: "Is Sibuns or Tipene Funerals more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sibuns-vs-tipene-funerals" publisher: "Brandwave" --- # Sibuns vs Tipene Funerals: Which is searched more in New Zealand? Is Sibuns or Tipene Funerals more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sibuns and Tipene Funerals - **Competitive set**: Auckland funeral directors - **Market**: New Zealand - **Month measured**: Sep 2026 - **Sibuns Share of Search**: 5.5% - **Tipene Funerals Share of Search**: 11.2% ## Is Sibuns or Tipene Funerals more popular in search? - In September 2026, Tipene Funerals had more branded searches than Sibuns among Auckland funeral directors in New Zealand. Tipene Funerals had about 720 branded searches, while Sibuns had 350. Tipene Funerals made up 11.2% of all Auckland funeral director searches we track, and Sibuns accounted for 5.5%. - Tipene Funerals was ahead of Sibuns in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sibuns’ share of searches among Auckland funeral directors in New Zealand moved from 7.8% to 5.5%, and its estimated monthly branded searches moved from 570 to 350. - Across the 12 months ending September 2026, Tipene Funerals’ share of searches among Auckland funeral directors in New Zealand moved from 12% to 11.2%, and its estimated monthly branded searches moved from 880 to 720. ## Top Auckland funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions, Tipene Funerals was mentioned in two out of three: in two of the three ChatGPT answers. Sibuns did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | State of Grace Funerals | 1st | 2 of 3 | 2 of 3 | | Windsor Funerals | 2nd | 2 of 3 | 2 of 3 | | Tipene Funerals | 3rd | 2 of 3 | 2 of 3 | | Aroha Funerals | 3rd | 2 of 3 | 2 of 3 | | Davis Funerals | 5th | 1 of 3 | 1 of 3 | | Morrison Funeral Directors | Not ranked | 0 of 3 | 0 of 3 | | Dil's Funeral Services | Not ranked | 0 of 3 | 0 of 3 | | Sibuns | Not ranked | 0 of 3 | 0 of 3 | | Simplicity Funerals | Not ranked | 0 of 3 | 0 of 3 | | Natural Funerals | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland funeral directors - Asked ChatGPT "Which funeral director should I hire in Auckland, New Zealand?": 1. State of Grace Funerals, 2. Tipene Funerals, 3. Aroha Funerals - Asked ChatGPT "What are the best funeral directors in Auckland, New Zealand?": 1. State of Grace Funerals, 2. Davis Funerals, 3. Windsor Funerals - Asked ChatGPT "What's the best funeral director in Auckland, New Zealand for a loved one?": 1. Windsor Funerals, 2. Aroha Funerals, 3. Tipene Funerals Not named in any answer: Morrison Funeral Directors, Dil's Funeral Services, Sibuns, Simplicity Funerals and Natural Funerals. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland funeral directors in September 2026? - In September 2026, Windsor Funerals overtook Aroha Funerals and Sibuns to rank 5th among Auckland funeral directors in New Zealand, with 7.5% of the searches. - In September 2026, Tipene Funerals gained share of searches among Auckland funeral directors in New Zealand, from 9.6% to 11.2%. - In September 2026, Sibuns lost share of searches among Auckland funeral directors in New Zealand, from 6.5% to 5.5%. ## Month by month | Month | Sibuns estimated searches | Sibuns Share of Search | Sibuns rank | Tipene Funerals estimated searches | Tipene Funerals Share of Search | Tipene Funerals rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 570 | 7.8% | 6 | 880 | 12% | 3 | | Nov 2025 | 520 | 8.7% | 6 | 720 | 12% | 2 | | Dec 2025 | 490 | 9.1% | 5 | 720 | 13.4% | 3 | | Jan 2026 | 300 | 5.7% | 7 | 590 | 11.2% | 4 | | Feb 2026 | 300 | 4.8% | 7 | 590 | 9.4% | 5 | | Mar 2026 | 400 | 5.9% | 7 | 720 | 10.6% | 3 | | Apr 2026 | 440 | 6.8% | 6 | 720 | 11.1% | 3 | | May 2026 | 540 | 7.5% | 5 | 590 | 8.1% | 4 | | Jun 2026 | 490 | 7.5% | 6 | 880 | 13.5% | 2 | | Jul 2026 | 490 | 7.7% | 5 | 590 | 9.2% | 4 | | Aug 2026 | 490 | 6.5% | 6 | 720 | 9.6% | 2 | | Sep 2026 | 350 | 5.5% | 7 | 720 | 11.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Sibuns’ and Tipene Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sibuns**: Measured on the search terms “sibuns”, “sibuns funeral” and “sibuns funeral directors”, summed into one figure. - **Tipene Funerals**: Measured on the search term “tipene funerals”. - [Sibuns profile](/demand/nz/brands/sibuns) - [Tipene Funerals profile](/demand/nz/brands/tipene-funerals) - [All Auckland funeral directors in New Zealand](/demand/nz/locations/auckland/funeral-directors): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sibuns or Tipene Funerals more popular in search? In September 2026, Tipene Funerals had more branded searches than Sibuns among Auckland funeral directors in New Zealand. Tipene Funerals had about 720 branded searches, while Sibuns had 350. Tipene Funerals made up 11.2% of all Auckland funeral director searches we track, and Sibuns accounted for 5.5%. ## Cite this page Brandwave. "Sibuns vs Tipene Funerals: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/sibuns-vs-tipene-funerals This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sibuns-vs-tipene-funerals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.