---
title: "Shun vs ZWILLING: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Shun or ZWILLING? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/shun-knives-vs-zwilling"
publisher: "Brandwave"
---

# Shun vs ZWILLING: Which is more popular by branded search in New Zealand?

Which is more popular in search, Shun or ZWILLING? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Shun and ZWILLING
- **Competitive set**: Kitchen knife brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Shun Share of Search**: 5.5%
- **ZWILLING Share of Search**: 7.4%

## Which is more popular in search, Shun or ZWILLING?

- In August 2026, ZWILLING had more branded searches than Shun among kitchen knife brands in New Zealand. ZWILLING was estimated to have 500 branded searches compared to Shun’s 370, and held a 7.4% Share of Search versus Shun’s 5.5%.
- The lead changed hands 2 times in the 11 months ending August 2026: Shun took it in January 2026, ZWILLING took it in April 2026.
- Across the 11 months ending August 2026, Shun’s estimated Share of Search among kitchen knife brands in New Zealand moved from 5.9% to 5.5%, and its estimated monthly branded searches moved from 280 to 370.
- Across the 11 months ending August 2026, ZWILLING’s estimated Share of Search among kitchen knife brands in New Zealand moved from 8.4% to 7.4%, and its estimated monthly branded searches moved from 400 to 500.

## How did search popularity change for New Zealand kitchen knife brands in August 2026?

- In August 2026, Shun lost estimated Share of Search among kitchen knife brands in New Zealand, from 6.9% to 5.5%.
- In August 2026, ZWILLING lost estimated Share of Search among kitchen knife brands in New Zealand, from 8.3% to 7.4%.

## Month by month

| Month | Shun estimated searches | Shun Share of Search | Shun rank | ZWILLING estimated searches | ZWILLING Share of Search | ZWILLING rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 280 | 5.9% | 5 | 400 | 8.4% | 4 |
| Nov 2025 | 430 | 6.9% | 5 | 530 | 8.5% | 4 |
| Dec 2025 | 550 | 7.4% | 5 | 580 | 7.8% | 4 |
| Jan 2026 | 430 | 8.3% | 4 | 390 | 7.5% | 5 |
| Feb 2026 | 340 | 8.1% | 4 | 320 | 7.6% | 5 |
| Mar 2026 | 430 | 9.1% | 3 | 390 | 8.3% | 5 |
| Apr 2026 | 380 | 7.5% | 5 | 570 | 11.3% | 3 |
| May 2026 | 380 | 7.3% | 5 | 540 | 10.3% | 3 |
| Jun 2026 | 480 | 8.9% | 5 | 490 | 9.1% | 4 |
| Jul 2026 | 490 | 6.9% | 5 | 590 | 8.3% | 4 |
| Aug 2026 | 370 | 5.5% | 5 | 500 | 7.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Shun’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Shun**: Measured on the search terms “kai knives shun”, “shun chef knife”, “shun japanese knives”, “shun kitchen knives”, “shun knife” and “shun knife set”, summed into one figure.
- **ZWILLING**: Measured on the search terms “zwilling”, “zwilling chef knife”, “zwilling com”, “zwilling knife”, “zwilling knife set”, “zwilling near me”, “zwilling nz” and “zwilling online”, summed into one figure.

- [Shun profile](/demand/nz/brands/shun-knives)
- [ZWILLING profile](/demand/nz/brands/zwilling)
- [All kitchen knife brands in New Zealand](/demand/nz/categories/nz-kitchen-knife-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Shun or ZWILLING?

In August 2026, ZWILLING had more branded searches than Shun among kitchen knife brands in New Zealand. ZWILLING was estimated to have 500 branded searches compared to Shun’s 370, and held a 7.4% Share of Search versus Shun’s 5.5%.

## Cite this page

Brandwave. "Shun vs ZWILLING: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/shun-knives-vs-zwilling

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/shun-knives-vs-zwilling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.