---
title: "Shun vs Victorinox: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Shun or Victorinox? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/shun-knives-vs-victorinox"
publisher: "Brandwave"
---

# Shun vs Victorinox: Which is more popular by branded search in New Zealand?

Which is more popular in search, Shun or Victorinox? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Shun and Victorinox
- **Competitive set**: Kitchen knife brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Shun Share of Search**: 5.5%
- **Victorinox Share of Search**: 53%

## Which is more popular in search, Shun or Victorinox?

- In August 2026, Victorinox had more branded searches than Shun among kitchen knife brands in New Zealand. Victorinox was estimated to have 3.6K branded searches compared to Shun’s 370, and held a 53% Share of Search versus Shun’s 5.5%.
- Victorinox was ahead of Shun in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Shun’s estimated Share of Search among kitchen knife brands in New Zealand moved from 5.9% to 5.5%, and its estimated monthly branded searches moved from 280 to 370.
- Across the 11 months ending August 2026, Victorinox’s estimated Share of Search among kitchen knife brands in New Zealand moved from 59.6% to 53%, and its estimated monthly branded searches moved from 2.9K to 3.6K.

## How did search popularity change for New Zealand kitchen knife brands in August 2026?

- In August 2026, Victorinox gained estimated Share of Search among kitchen knife brands in New Zealand, from 46.3% to 53%.
- In August 2026, Shun lost estimated Share of Search among kitchen knife brands in New Zealand, from 6.9% to 5.5%.

## Month by month

| Month | Shun estimated searches | Shun Share of Search | Shun rank | Victorinox estimated searches | Victorinox Share of Search | Victorinox rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 280 | 5.9% | 5 | 2.9K | 59.6% | 1 |
| Nov 2025 | 430 | 6.9% | 5 | 3.7K | 59.2% | 1 |
| Dec 2025 | 550 | 7.4% | 5 | 4.6K | 61.4% | 1 |
| Jan 2026 | 430 | 8.3% | 4 | 3K | 57.9% | 1 |
| Feb 2026 | 340 | 8.1% | 4 | 2.3K | 53.8% | 1 |
| Mar 2026 | 430 | 9.1% | 3 | 2.5K | 53% | 1 |
| Apr 2026 | 380 | 7.5% | 5 | 2.5K | 49.6% | 1 |
| May 2026 | 380 | 7.3% | 5 | 2.5K | 47.6% | 1 |
| Jun 2026 | 480 | 8.9% | 5 | 2.5K | 47.2% | 1 |
| Jul 2026 | 490 | 6.9% | 5 | 3.3K | 46.3% | 1 |
| Aug 2026 | 370 | 5.5% | 5 | 3.6K | 53% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Shun’s and Victorinox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Shun**: Measured on the search terms “kai knives shun”, “shun chef knife”, “shun japanese knives”, “shun kitchen knives”, “shun knife” and “shun knife set”, summed into one figure.
- **Victorinox**: Measured on the search terms “victorinox”, “victorinox chef knife”, “victorinox com”, “victorinox knife”, “victorinox knife set”, “victorinox near me”, “victorinox nz” and “victorinox online”, summed into one figure.

- [Shun profile](/demand/nz/brands/shun-knives)
- [Victorinox profile](/demand/nz/brands/victorinox)
- [All kitchen knife brands in New Zealand](/demand/nz/categories/nz-kitchen-knife-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Shun or Victorinox?

In August 2026, Victorinox had more branded searches than Shun among kitchen knife brands in New Zealand. Victorinox was estimated to have 3.6K branded searches compared to Shun’s 370, and held a 53% Share of Search versus Shun’s 5.5%.

## Cite this page

Brandwave. "Shun vs Victorinox: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/shun-knives-vs-victorinox

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/shun-knives-vs-victorinox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.