--- title: "Showpo vs Stylerunner: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Showpo or Stylerunner? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/showpo-vs-stylerunner" publisher: "Brandwave" --- # Showpo vs Stylerunner: Which is more popular by branded search in New Zealand? Which is more popular in search, Showpo or Stylerunner? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Showpo and Stylerunner - **Competitive set**: Online fashion retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Showpo Share of Search**: 3.7% - **Stylerunner Share of Search**: 2.4% ## Which is more popular in search, Showpo or Stylerunner? - In August 2026, Showpo had more branded searches than Stylerunner among online fashion retailers in New Zealand. Showpo was estimated to have 16.5K branded searches compared to Stylerunner’s 10.6K, and held a 3.7% Share of Search versus Stylerunner’s 2.4%. - The lead changed hands 2 times in the 11 months ending August 2026: Stylerunner took it in December 2025, Showpo took it in January 2026. - Across the 11 months ending August 2026, Showpo’s estimated Share of Search among online fashion retailers in New Zealand moved from 4% to 3.7%, and its estimated monthly branded searches moved from 19.8K to 16.5K. - Across the 11 months ending August 2026, Stylerunner’s estimated Share of Search among online fashion retailers in New Zealand moved from 2.1% to 2.4%, and its estimated monthly branded searches held steady at 10.6K. ## How did search popularity change for New Zealand online fashion retailers in August 2026? - Estimated monthly branded searches for Showpo in New Zealand fell 17% over 11 measured months, from 19.8K to 16.5K in August 2026. ## Month by month | Month | Showpo estimated searches | Showpo Share of Search | Showpo rank | Stylerunner estimated searches | Stylerunner Share of Search | Stylerunner rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19.8K | 4% | 6 | 10.6K | 2.1% | 7 | | Nov 2025 | 19.9K | 4% | 6 | 15.9K | 3.2% | 7 | | Dec 2025 | 11.6K | 3.2% | 7 | 13K | 3.6% | 6 | | Jan 2026 | 13.9K | 3.9% | 6 | 10.7K | 3% | 7 | | Feb 2026 | 13.9K | 4% | 6 | 10.1K | 2.9% | 8 | | Mar 2026 | 15.6K | 3.8% | 5 | 13K | 3.2% | 7 | | Apr 2026 | 13.2K | 3.2% | 6 | 12.4K | 3% | 7 | | May 2026 | 13.3K | 3.3% | 6 | 10.6K | 2.6% | 8 | | Jun 2026 | 13.3K | 3% | 6 | 13K | 2.9% | 7 | | Jul 2026 | 13.5K | 3.4% | 5 | 10.6K | 2.7% | 7 | | Aug 2026 | 16.5K | 3.7% | 5 | 10.6K | 2.4% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Showpo’s and Stylerunner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Showpo**: Measured on the search terms “review showpo”, “showpo”, “showpo black dress”, “showpo clothing”, “showpo com”, “showpo discount”, “showpo dresses”, “showpo maxi dress”, “showpo near me”, “showpo new zealand”, “showpo nz”, “showpo online”, “showpo pink dress”, “showpo red dress”, “showpo returns”, “showpo wedding dress” and “showpo white dress”, summed into one figure. - **Stylerunner**: Measured on the search terms “stylerunner”, “stylerunner clothing”, “stylerunner com”, “stylerunner dresses”, “stylerunner near me”, “stylerunner new zealand”, “stylerunner nz” and “stylerunner online”, summed into one figure. - [Showpo profile](/demand/nz/brands/showpo) - [Stylerunner profile](/demand/nz/brands/stylerunner) - [All online fashion retailers in New Zealand](/demand/nz/categories/nz-online-fashion-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Showpo or Stylerunner? In August 2026, Showpo had more branded searches than Stylerunner among online fashion retailers in New Zealand. Showpo was estimated to have 16.5K branded searches compared to Stylerunner’s 10.6K, and held a 3.7% Share of Search versus Stylerunner’s 2.4%. ## Cite this page Brandwave. "Showpo vs Stylerunner: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/showpo-vs-stylerunner This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/showpo-vs-stylerunner. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.