--- title: "Shosha vs Vape Merchant: Which is searched more in New Zealand?" description: "Is Shosha or Vape Merchant more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vape retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/shosha-vs-vape-merchant" publisher: "Brandwave" --- # Shosha vs Vape Merchant: Which is searched more in New Zealand? Is Shosha or Vape Merchant more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vape retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Shosha and Vape Merchant - **Competitive set**: Vape retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Shosha Share of Search**: 86.8% - **Vape Merchant Share of Search**: 11.3% ## Is Shosha or Vape Merchant more popular in search? - In September 2026, Shosha had more branded searches than Vape Merchant among vape retailers in New Zealand. Shosha had about 22,200 branded searches, while Vape Merchant had 2,900. Shosha made up 86.8% of all vape retailer searches we track, and Vape Merchant accounted for 11.3%. - Shosha was ahead of Vape Merchant in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Shosha’s share of searches among vape retailers in New Zealand moved from 91% to 86.8%, and its estimated monthly branded searches moved from 33.1K to 22.2K. - Across the 12 months ending September 2026, Vape Merchant’s share of searches among vape retailers in New Zealand moved from 6.6% to 11.3%, and its estimated monthly branded searches moved from 2.4K to 2.9K. ## Top vape retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Shosha and Vape Merchant were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Vape Merchant was listed before Shosha in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vape Merchant | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Shosha | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Vapourium | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vape retailers - Asked ChatGPT "Which vape retailer should I shop at in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best vape retailers in New Zealand?": 1. Vape Merchant, 2. Shosha - Asked ChatGPT "What's the best vape retailer in New Zealand for a nicotine vape?": named none of the brands we track - Searched Google, AI Overview "vape shop nz": named none of the brands we track - Searched Google, AI Overview "best vape retailer": 1. Vape Merchant, 2. Shosha Not named in any answer: Vapourium. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand vape retailers in September 2026? - In September 2026, Vape Merchant gained share of searches among vape retailers in New Zealand, from 9.6% to 11.3%. - In September 2026, Shosha lost share of searches among vape retailers in New Zealand, from 88.8% to 86.8%. ## Month by month | Month | Shosha estimated searches | Shosha Share of Search | Shosha rank | Vape Merchant estimated searches | Vape Merchant Share of Search | Vape Merchant rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 91% | 1 | 2.4K | 6.6% | 2 | | Nov 2025 | 33.1K | 91.4% | 1 | 2.4K | 6.6% | 2 | | Dec 2025 | 40.5K | 91.8% | 1 | 2.9K | 6.6% | 2 | | Jan 2026 | 33.1K | 90.1% | 1 | 2.9K | 7.9% | 2 | | Feb 2026 | 33.1K | 91.4% | 1 | 2.4K | 6.6% | 2 | | Mar 2026 | 33.1K | 90.1% | 1 | 2.9K | 7.9% | 2 | | Apr 2026 | 33.1K | 90.1% | 1 | 2.9K | 7.9% | 2 | | May 2026 | 27.1K | 90.4% | 1 | 2.4K | 8% | 2 | | Jun 2026 | 27.1K | 90.7% | 1 | 2.4K | 8% | 2 | | Jul 2026 | 27.1K | 90.4% | 1 | 2.4K | 8% | 2 | | Aug 2026 | 22.2K | 88.8% | 1 | 2.4K | 9.6% | 2 | | Sep 2026 | 22.2K | 86.8% | 1 | 2.9K | 11.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Shosha’s and Vape Merchant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Shosha**: Measured on the search term “shosha”. - **Vape Merchant**: Measured on the search term “vapemerchant”. - [Shosha profile](/demand/nz/brands/shosha) - [Vape Merchant profile](/demand/nz/brands/vape-merchant) - [All vape retailers in New Zealand](/demand/nz/categories/nz-vape-retailers): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Shosha or Vape Merchant more popular in search? In September 2026, Shosha had more branded searches than Vape Merchant among vape retailers in New Zealand. Shosha had about 22,200 branded searches, while Vape Merchant had 2,900. Shosha made up 86.8% of all vape retailer searches we track, and Vape Merchant accounted for 11.3%. ## Cite this page Brandwave. "Shosha vs Vape Merchant: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/shosha-vs-vape-merchant This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/shosha-vs-vape-merchant. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.