---
title: "Shorecare vs Tend: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Shorecare or Tend? Compare estimated monthly branded-search demand and Share of Search inside the GP and urgent care networks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/shorecare-vs-tend"
publisher: "Brandwave"
---

# Shorecare vs Tend: Which is more popular by branded search in New Zealand?

Which is more popular in search, Shorecare or Tend? Compare estimated monthly branded-search demand and Share of Search inside the GP and urgent care networks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Shorecare and Tend
- **Competitive set**: GP and urgent care networks
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Shorecare Share of Search**: 33.6%
- **Tend Share of Search**: 28.2%

## Which is more popular in search, Shorecare or Tend?

- In August 2026, Shorecare had more branded searches than Tend among GP and urgent care networks in New Zealand. Shorecare was estimated to have 3.9K branded searches compared to Tend’s 3.3K, and held a 33.6% Share of Search versus Tend’s 28.2%.
- The lead changed hands 2 times in the 11 months ending August 2026: Tend took it in June 2026, Shorecare took it in July 2026.
- Across the 11 months ending August 2026, Shorecare’s estimated Share of Search among GP and urgent care networks in New Zealand moved from 50.8% to 33.6%, and its estimated monthly branded searches held steady at 3.9K.
- Across the 11 months ending August 2026, Tend’s estimated Share of Search among GP and urgent care networks in New Zealand moved from 18.2% to 28.2%, and its estimated monthly branded searches moved from 1.4K to 3.3K.

## How did search popularity change for New Zealand GP and urgent care networks in August 2026?

- In August 2026, Shorecare gained estimated Share of Search among GP and urgent care networks in New Zealand, from 31.5% to 33.6%.
- In August 2026, Tend gained estimated Share of Search among GP and urgent care networks in New Zealand, from 26.9% to 28.2%.

## Month by month

| Month | Shorecare estimated searches | Shorecare Share of Search | Shorecare rank | Tend estimated searches | Tend Share of Search | Tend rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.9K | 50.8% | 1 | 1.4K | 18.2% | 3 |
| Nov 2025 | 3.2K | 41.3% | 1 | 1.6K | 20.4% | 3 |
| Dec 2025 | 3.2K | 42.9% | 1 | 1.4K | 18.1% | 3 |
| Jan 2026 | 3.2K | 42.9% | 1 | 1.4K | 18.5% | 3 |
| Feb 2026 | 3.2K | 43.1% | 1 | 1.3K | 17.8% | 3 |
| Mar 2026 | 3.2K | 37.5% | 2 | 1.8K | 20.6% | 3 |
| Apr 2026 | 3.2K | 41.3% | 1 | 1.6K | 20.4% | 3 |
| May 2026 | 2.6K | 33.9% | 2 | 1.6K | 20.5% | 3 |
| Jun 2026 | 2.6K | 24.7% | 3 | 3.5K | 33.1% | 2 |
| Jul 2026 | 2.6K | 31.5% | 2 | 2.3K | 26.9% | 3 |
| Aug 2026 | 3.9K | 33.6% | 2 | 3.3K | 28.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Shorecare’s and Tend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Shorecare**: Measured on the search terms “shorecare”, “shorecare near me”, “shorecare nz”, “shorecare urgent” and “shorecare urgent care”, summed into one figure.
- **Tend**: Measured on the search terms “tend doctor”, “tend gp”, “tend health”, “tend health limited”, “tend nz” and “tend urgent care”, summed into one figure.

- [Shorecare profile](/demand/nz/brands/shorecare)
- [Tend profile](/demand/nz/brands/tend)
- [All GP and urgent care networks in New Zealand](/demand/nz/categories/nz-gp-and-urgent-care-networks): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Shorecare or Tend?

In August 2026, Shorecare had more branded searches than Tend among GP and urgent care networks in New Zealand. Shorecare was estimated to have 3.9K branded searches compared to Tend’s 3.3K, and held a 33.6% Share of Search versus Tend’s 28.2%.

## Cite this page

Brandwave. "Shorecare vs Tend: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/shorecare-vs-tend

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/shorecare-vs-tend. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.