--- title: "Shopify vs Squarespace: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Shopify or Squarespace? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/shopify-vs-squarespace" publisher: "Brandwave" --- # Shopify vs Squarespace: Which is more popular by branded search in New Zealand? Which is more popular in search, Shopify or Squarespace? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Shopify and Squarespace - **Competitive set**: Ecommerce platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Shopify Share of Search**: 43.1% - **Squarespace Share of Search**: 27.3% ## Which is more popular in search, Shopify or Squarespace? - In August 2026, Shopify had more branded searches than Squarespace among ecommerce platforms in New Zealand. Shopify was estimated to have 28.5K branded searches compared to Squarespace’s 18.1K, and held a 43.1% Share of Search versus Squarespace’s 27.3%. - Shopify was ahead of Squarespace in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce platforms in New Zealand moved from 37.5% to 43.1%, and its estimated monthly branded searches moved from 24.6K to 28.5K. - Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among ecommerce platforms in New Zealand moved from 27.2% to 27.3%, and its estimated monthly branded searches moved from 17.8K to 18.1K. ## How did search popularity change for New Zealand ecommerce platforms in August 2026? - Squarespace’s estimated Share of Search among ecommerce platforms in New Zealand has gained ground for 3 months in a row, from 25.8% to 27.3% in August 2026. - Estimated monthly branded searches for Shopify in New Zealand rose 15.8% over 11 measured months, from 24.6K to 28.5K in August 2026. ## Month by month | Month | Shopify estimated searches | Shopify Share of Search | Shopify rank | Squarespace estimated searches | Squarespace Share of Search | Squarespace rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.6K | 37.5% | 1 | 17.8K | 27.2% | 3 | | Nov 2025 | 28.3K | 45.4% | 1 | 14.7K | 23.6% | 3 | | Dec 2025 | 23.1K | 45.8% | 1 | 12K | 23.8% | 3 | | Jan 2026 | 28.7K | 45.5% | 1 | 14.9K | 23.7% | 3 | | Feb 2026 | 29.3K | 45.7% | 1 | 14.8K | 23.2% | 3 | | Mar 2026 | 30.4K | 41.6% | 1 | 17.9K | 24.6% | 3 | | Apr 2026 | 28.8K | 42.9% | 1 | 18K | 26.8% | 3 | | May 2026 | 30.1K | 42.8% | 1 | 18.2K | 25.8% | 3 | | Jun 2026 | 30.1K | 43% | 1 | 18.7K | 26.7% | 3 | | Jul 2026 | 28.7K | 42.9% | 1 | 18.1K | 27% | 3 | | Aug 2026 | 28.5K | 43.1% | 1 | 18.1K | 27.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Shopify’s and Squarespace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Shopify**: Measured on the search terms “my shopify”, “shopify”, “shopify app store”, “shopify apps”, “shopify com”, “shopify create website”, “shopify dropshipping”, “shopify ecommerce”, “shopify fees”, “shopify near me”, “shopify new zealand”, “shopify nz”, “shopify online”, “shopify online store”, “shopify partners”, “shopify payments”, “shopify plans”, “shopify plus”, “shopify pos”, “shopify pos lite”, “shopify store themes”, “shopify stores”, “shopify themes” and “shopify web”, summed into one figure. - **Squarespace**: Measured on the search terms “site squarespace”, “squarespace”, “squarespace cost”, “squarespace create website”, “squarespace ecommerce”, “squarespace examples”, “squarespace host”, “squarespace how much”, “squarespace near me”, “squarespace nz”, “squarespace om”, “squarespace online”, “squarespace online store”, “squarespace plans”, “squarespace pricing”, “squarespace templates”, “squarespace web” and “squarespace web builder”, summed into one figure. - [Shopify profile](/demand/nz/brands/shopify) - [Squarespace profile](/demand/nz/brands/squarespace) - [All ecommerce platforms in New Zealand](/demand/nz/categories/nz-ecommerce-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Shopify or Squarespace? In August 2026, Shopify had more branded searches than Squarespace among ecommerce platforms in New Zealand. Shopify was estimated to have 28.5K branded searches compared to Squarespace’s 18.1K, and held a 43.1% Share of Search versus Squarespace’s 27.3%. ## Cite this page Brandwave. "Shopify vs Squarespace: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/shopify-vs-squarespace This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/shopify-vs-squarespace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.