--- title: "Shone & Shirley vs Simplicity Funerals: Which is searched more in New Zealand?" description: "Is Shone & Shirley or Simplicity Funerals more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nelson funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/shone-and-shirley-vs-simplicity-funerals" publisher: "Brandwave" --- # Shone & Shirley vs Simplicity Funerals: Which is searched more in New Zealand? Is Shone & Shirley or Simplicity Funerals more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nelson funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Shone & Shirley and Simplicity Funerals - **Competitive set**: Nelson funeral directors - **Market**: New Zealand - **Month measured**: Sep 2026 - **Shone & Shirley Share of Search**: 67.8% - **Simplicity Funerals Share of Search**: 10.3% ## Is Shone & Shirley or Simplicity Funerals more popular in search? - In September 2026, Shone & Shirley had more branded searches than Simplicity Funerals among Nelson funeral directors in New Zealand. Shone & Shirley had about 590 branded searches, while Simplicity Funerals had 90. Shone & Shirley made up 67.8% of all Nelson funeral director searches we track, and Simplicity Funerals accounted for 10.3%. - Shone & Shirley was ahead of Simplicity Funerals in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Shone & Shirley’s share of searches among Nelson funeral directors in New Zealand moved from 57.4% to 67.8%, and its estimated monthly branded searches moved from 390 to 590. - Across the 12 months ending September 2026, Simplicity Funerals’ share of searches among Nelson funeral directors in New Zealand moved from 7.4% to 10.3%, and its estimated monthly branded searches moved from 50 to 90. ## Top Nelson funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Shone & Shirley and Simplicity Funerals showed up in all four answers. Shone & Shirley was listed before Simplicity Funerals in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shone & Shirley | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Simple Direct Funerals | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Simplicity Funerals | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Marsden House | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Anisy's Tasman Funeral Home | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Nelson funeral directors - Asked ChatGPT "Which funeral director should I hire in Nelson, New Zealand?": 1. Simple Direct Funerals, 2. Shone & Shirley, 3. Simplicity Funerals - Asked ChatGPT "What are the best funeral directors in Nelson, New Zealand?": 1. Simple Direct Funerals, 2. Shone & Shirley, 3. Simplicity Funerals, 4. Marsden House - Asked ChatGPT "What's the best funeral director in Nelson, New Zealand for a funeral arrangement?": 1. Shone & Shirley, 2. Simplicity Funerals, 3. Simple Direct Funerals - Searched Google, AI Overview "funeral director nelson": 1. Marsden House, 2. Shone & Shirley, 3. Simplicity Funerals Not named in any answer: Anisy's Tasman Funeral Home. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Nelson funeral directors in September 2026? - In September 2026, Shone & Shirley gained share of searches among Nelson funeral directors in New Zealand, from 63.9% to 67.8%. - In September 2026, Simplicity Funerals lost share of searches among Nelson funeral directors in New Zealand, from 11.5% to 10.3%. ## Month by month | Month | Shone & Shirley estimated searches | Shone & Shirley Share of Search | Shone & Shirley rank | Simplicity Funerals estimated searches | Simplicity Funerals Share of Search | Simplicity Funerals rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 57.4% | 1 | 50 | 7.4% | 3 | | Nov 2025 | 260 | 50% | 1 | 50 | 9.6% | 3 | | Dec 2025 | 260 | 47.3% | 1 | 30 | 5.5% | 3 | | Jan 2026 | 260 | 50% | 1 | 50 | 9.6% | 3 | | Feb 2026 | 320 | 61.5% | 1 | 40 | 7.7% | 3 | | Mar 2026 | 210 | 47.7% | 1 | 40 | 9.1% | 3 | | Apr 2026 | 390 | 54.9% | 1 | 110 | 15.5% | 3 | | May 2026 | 260 | 49.1% | 1 | 90 | 17% | 3 | | Jun 2026 | 320 | 53.3% | 1 | 70 | 11.7% | 3 | | Jul 2026 | 260 | 57.8% | 1 | 70 | 15.6% | 3 | | Aug 2026 | 390 | 63.9% | 1 | 70 | 11.5% | 3 | | Sep 2026 | 590 | 67.8% | 1 | 90 | 10.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Shone & Shirley’s and Simplicity Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Shone & Shirley**: Measured on the search term “shone & shirley”. - **Simplicity Funerals**: Measured on the search terms “simplicity funeral” and “simplicity funerals cremation”, summed into one figure. - [Shone & Shirley profile](/demand/nz/brands/shone-and-shirley) - [Simplicity Funerals profile](/demand/nz/brands/simplicity-funerals) - [All Nelson funeral directors in New Zealand](/demand/nz/locations/nelson/funeral-directors): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Shone & Shirley or Simplicity Funerals more popular in search? In September 2026, Shone & Shirley had more branded searches than Simplicity Funerals among Nelson funeral directors in New Zealand. Shone & Shirley had about 590 branded searches, while Simplicity Funerals had 90. Shone & Shirley made up 67.8% of all Nelson funeral director searches we track, and Simplicity Funerals accounted for 10.3%. ## Cite this page Brandwave. "Shone & Shirley vs Simplicity Funerals: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/shone-and-shirley-vs-simplicity-funerals This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/shone-and-shirley-vs-simplicity-funerals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.