--- title: "Shift4 vs Square: Which is searched more in New Zealand?" description: "Is Shift4 or Square more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the POS terminal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/shift4-vs-square" publisher: "Brandwave" --- # Shift4 vs Square: Which is searched more in New Zealand? Is Shift4 or Square more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the POS terminal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Shift4 and Square - **Competitive set**: POS terminal brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Shift4 Share of Search**: 10.9% - **Square Share of Search**: 7.3% ## Is Shift4 or Square more popular in search? - In September 2026, Shift4 had more branded searches than Square among POS terminal brands in New Zealand. Shift4 had about 1,300 branded searches, while Square had 870. Shift4 made up 10.9% of all POS terminal brand searches we track, and Square accounted for 7.3%. - The lead changed hands 3 times in the 12 months ending September 2026: Shift4 took it in March 2026, Square took it in June 2026, Shift4 took it in July 2026. - Across the 12 months ending September 2026, Shift4’s share of searches among POS terminal brands in New Zealand moved from 1.2% to 10.9%, and its estimated monthly branded searches moved from 140 to 1.3K. - Across the 12 months ending September 2026, Square’s share of searches among POS terminal brands in New Zealand moved from 4.7% to 7.3%, and its estimated monthly branded searches moved from 570 to 870. ## Top POS terminal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Shift4 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Square was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Shift4 was listed before Square in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Verifone | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Windcave | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Shift4 | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Eftpos NZ | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Lightspeed | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Square | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Adyen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about POS terminal brands - Asked ChatGPT "Which POS terminal brand should I buy in New Zealand?": 1. Verifone, 2. Windcave, 3. Shift4, 4. Eftpos NZ, 5. Square - Asked ChatGPT "What are the best POS terminal brands in New Zealand?": 1. Verifone, 2. Shift4, 3. Windcave, 4. Lightspeed, 5. Eftpos NZ - Asked ChatGPT "What's the best POS terminal brand in New Zealand for counter payments?": 1. Eftpos NZ, 2. Windcave, 3. Shift4, 4. Verifone - Searched Google, AI Overview "best pos terminal": 1. Square - Searched Google, AI Overview "eftpos terminal nz": 1. Verifone, 2. Eftpos NZ, 3. Shift4 Not named in any answer: Adyen. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand POS terminal brands in September 2026? - In September 2026, Square lost share of searches among POS terminal brands in New Zealand, from 8.3% to 7.3%. - Shift4’s share of searches among POS terminal brands in New Zealand has gained ground for 3 months in a row, from 10% to 10.9% in September 2026. ## Month by month | Month | Shift4 estimated searches | Shift4 Share of Search | Shift4 rank | Square estimated searches | Square Share of Search | Square rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 1.2% | 7 | 570 | 4.7% | 4 | | Nov 2025 | 260 | 2.3% | 6 | 550 | 4.8% | 4 | | Dec 2025 | 110 | 1.2% | 7 | 430 | 4.6% | 4 | | Jan 2026 | 110 | 1.1% | 7 | 630 | 6.2% | 4 | | Feb 2026 | 390 | 3.6% | 5 | 760 | 7% | 4 | | Mar 2026 | 1.6K | 11.7% | 4 | 930 | 6.8% | 5 | | Apr 2026 | 1.6K | 11.9% | 4 | 950 | 7.1% | 5 | | May 2026 | 1.3K | 10.1% | 4 | 1.2K | 9.5% | 5 | | Jun 2026 | 1.3K | 10% | 5 | 1.4K | 10.5% | 4 | | Jul 2026 | 1.3K | 10.7% | 4 | 1.1K | 8.9% | 5 | | Aug 2026 | 1.3K | 10.8% | 4 | 1K | 8.3% | 5 | | Sep 2026 | 1.3K | 10.9% | 4 | 870 | 7.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Shift4’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Shift4**: Measured on the search term “shift4”. - **Square**: Measured on the search terms “square appointments”, “square it”, “square pos”, “square pos system”, “square reader”, “square restaurant”, “square space site” and “square terminal”, summed into one figure. - [Shift4 profile](/demand/nz/brands/shift4) - [Square profile](/demand/nz/brands/square) - [All POS terminal brands in New Zealand](/demand/nz/categories/nz-pos-terminal-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Shift4 or Square more popular in search? In September 2026, Shift4 had more branded searches than Square among POS terminal brands in New Zealand. Shift4 had about 1,300 branded searches, while Square had 870. Shift4 made up 10.9% of all POS terminal brand searches we track, and Square accounted for 7.3%. ## Cite this page Brandwave. "Shift4 vs Square: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/shift4-vs-square This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/shift4-vs-square. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.