--- title: "Shift4 vs Smartpay: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Shift4 or Smartpay? Compare estimated monthly branded-search demand and Share of Search inside the EFTPOS terminal providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/shift4-vs-smartpay" publisher: "Brandwave" --- # Shift4 vs Smartpay: Which is more popular by branded search in New Zealand? Which is more popular in search, Shift4 or Smartpay? Compare estimated monthly branded-search demand and Share of Search inside the EFTPOS terminal providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Shift4 and Smartpay - **Competitive set**: EFTPOS terminal providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Shift4 Share of Search**: 18.1% - **Smartpay Share of Search**: 15% ## Which is more popular in search, Shift4 or Smartpay? - In August 2026, Shift4 had more branded searches than Smartpay among EFTPOS terminal providers in New Zealand. Shift4 was estimated to have 2.1K branded searches compared to Smartpay’s 1.8K, and held an 18.1% Share of Search versus Smartpay’s 15%. - The lead changed hands once in the 11 months ending August 2026: Shift4 took it in April 2026. - Across the 11 months ending August 2026, Shift4’s estimated Share of Search among EFTPOS terminal providers in New Zealand moved from 1.1% to 18.1%, and its estimated monthly branded searches moved from 140 to 2.1K. - Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among EFTPOS terminal providers in New Zealand moved from 28.5% to 15%, and its estimated monthly branded searches moved from 3.6K to 1.8K. ## How did search popularity change for New Zealand EFTPOS terminal providers in August 2026? - In August 2026, Smartpay gained estimated Share of Search among EFTPOS terminal providers in New Zealand, from 14.1% to 15%. - In August 2026, Shift4 lost estimated Share of Search among EFTPOS terminal providers in New Zealand, from 18.7% to 18.1%. ## Month by month | Month | Shift4 estimated searches | Shift4 Share of Search | Shift4 rank | Smartpay estimated searches | Smartpay Share of Search | Smartpay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 1.1% | 6 | 3.6K | 28.5% | 2 | | Nov 2025 | 260 | 2% | 5 | 4.2K | 31.5% | 2 | | Dec 2025 | 110 | 1% | 6 | 3.2K | 29.9% | 2 | | Jan 2026 | 110 | 0.99% | 6 | 3.4K | 30.8% | 2 | | Feb 2026 | 570 | 4.8% | 4 | 3.4K | 28.2% | 2 | | Mar 2026 | 2.7K | 18.6% | 3 | 3.1K | 21.3% | 2 | | Apr 2026 | 3K | 21.6% | 2 | 2.8K | 20.3% | 3 | | May 2026 | 2.5K | 19.8% | 2 | 2.1K | 16.6% | 3 | | Jun 2026 | 2.4K | 19.2% | 2 | 2.1K | 17% | 3 | | Jul 2026 | 2.1K | 18.7% | 2 | 1.6K | 14.1% | 4 | | Aug 2026 | 2.1K | 18.1% | 2 | 1.8K | 15% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Shift4’s and Smartpay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Shift4**: Measured on the search terms “shift4”, “shift4 eftpos”, “shift4 eftpos machine”, “shift4 near me”, “shift4 new zealand” and “shift4 nz”, summed into one figure. - **Smartpay**: Measured on the search terms “smartpay”, “smartpay co nz”, “smartpay eftpos”, “smartpay eftpos machine”, “smartpay near me”, “smartpay new zealand”, “smartpay nz”, “smartpay online” and “smartpay payment gateway”, summed into one figure. - [Shift4 profile](/demand/nz/brands/shift4) - [Smartpay profile](/demand/nz/brands/smartpay) - [All EFTPOS terminal providers in New Zealand](/demand/nz/categories/nz-eftpos-terminal-providers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Shift4 or Smartpay? In August 2026, Shift4 had more branded searches than Smartpay among EFTPOS terminal providers in New Zealand. Shift4 was estimated to have 2.1K branded searches compared to Smartpay’s 1.8K, and held an 18.1% Share of Search versus Smartpay’s 15%. ## Cite this page Brandwave. "Shift4 vs Smartpay: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/shift4-vs-smartpay This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/shift4-vs-smartpay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.