--- title: "Sherson Willis vs Wright Communications: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Sherson Willis or Wright Communications? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sherson-willis-vs-wright-communications" publisher: "Brandwave" --- # Sherson Willis vs Wright Communications: Which is more popular by branded search in New Zealand? Which is more popular in search, Sherson Willis or Wright Communications? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sherson Willis and Wright Communications - **Competitive set**: Media and Strategic Communications Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Sherson Willis Share of Search**: 13.1% - **Wright Communications Share of Search**: 4.5% ## Which is more popular in search, Sherson Willis or Wright Communications? - In August 2026, Sherson Willis had more branded searches than Wright Communications among media and strategic communications agencies in New Zealand. Sherson Willis was estimated to have 260 branded searches compared to Wright Communications’ 90, and held a 13.1% Share of Search versus Wright Communications’ 4.5%. - Sherson Willis was ahead of Wright Communications in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Sherson Willis’ estimated Share of Search among media and strategic communications agencies in New Zealand moved from 10.7% to 13.1%, and its estimated monthly branded searches moved from 170 to 260. - Across the 11 months ending August 2026, Wright Communications’ estimated Share of Search among media and strategic communications agencies in New Zealand moved from 6.3% to 4.5%, and its estimated monthly branded searches moved from 100 to 90. ## How did search popularity change for New Zealand media and strategic communications agencies in August 2026? - In August 2026, FleishmanHillard Aotearoa overtook Sherson Willis to take the highest estimated Share of Search among media and strategic communications agencies in New Zealand, at 20.2%. - In August 2026, Wright Communications overtook Anthem to rank 10th among media and strategic communications agencies in New Zealand, at 4.5%. - In August 2026, Sherson Willis lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 18.7% to 13.1%. ## Month by month | Month | Sherson Willis estimated searches | Sherson Willis Share of Search | Sherson Willis rank | Wright Communications estimated searches | Wright Communications Share of Search | Wright Communications rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 10.7% | 2 | 100 | 6.3% | 10 | | Nov 2025 | 170 | 11.3% | 2 | 100 | 6.7% | 10 | | Dec 2025 | 110 | 8.9% | 3 | 90 | 7.3% | 7 | | Jan 2026 | 140 | 10.6% | 2 | 80 | 6.1% | 10 | | Feb 2026 | 170 | 8.7% | 5 | 90 | 4.6% | 11 | | Mar 2026 | 260 | 9.5% | 3 | 90 | 3.3% | 12 | | Apr 2026 | 140 | 7.7% | 6 | 80 | 4.4% | 11 | | May 2026 | 140 | 7.7% | 5 | 60 | 3.3% | 11 | | Jun 2026 | 170 | 7.7% | 5 | 100 | 4.5% | 11 | | Jul 2026 | 390 | 18.7% | 1 | 60 | 2.9% | 11 | | Aug 2026 | 260 | 13.1% | 2 | 90 | 4.5% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Sherson Willis’ and Wright Communications’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sherson Willis**: Measured on the search term “sherson willis”. - **Wright Communications**: Measured on the search terms “wright communications”, “wright communications auckland” and “wright communications nz”, summed into one figure. - [Sherson Willis profile](/demand/nz/brands/sherson-willis) - [Wright Communications profile](/demand/nz/brands/wright-communications) - [All media and strategic communications agencies in New Zealand](/demand/nz/categories/media-strategic-communications): The set both shares are measured inside, 13 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Sherson Willis or Wright Communications? In August 2026, Sherson Willis had more branded searches than Wright Communications among media and strategic communications agencies in New Zealand. Sherson Willis was estimated to have 260 branded searches compared to Wright Communications’ 90, and held a 13.1% Share of Search versus Wright Communications’ 4.5%. ## Cite this page Brandwave. "Sherson Willis vs Wright Communications: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sherson-willis-vs-wright-communications This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sherson-willis-vs-wright-communications. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.