--- title: "Sherson Willis vs Topham Guerin: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Sherson Willis or Topham Guerin? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sherson-willis-vs-topham-guerin" publisher: "Brandwave" --- # Sherson Willis vs Topham Guerin: Which is more popular by branded search in New Zealand? Which is more popular in search, Sherson Willis or Topham Guerin? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sherson Willis and Topham Guerin - **Competitive set**: Media and Strategic Communications Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Sherson Willis Share of Search**: 13.1% - **Topham Guerin Share of Search**: 13.1% ## Which is more popular in search, Sherson Willis or Topham Guerin? - In August 2026, Sherson Willis and Topham Guerin were level on Share of Search among media and strategic communications agencies in New Zealand, with an estimated 260 branded searches each, at 13.1% estimated Share of Search each. - The lead changed hands 4 times in the 11 months ending August 2026: Topham Guerin took it in December 2025, Sherson Willis took it in January 2026, Topham Guerin took it in February 2026, Sherson Willis took it in July 2026. - Across the 11 months ending August 2026, Sherson Willis’ estimated Share of Search among media and strategic communications agencies in New Zealand moved from 10.7% to 13.1%, and its estimated monthly branded searches moved from 170 to 260. - Across the 11 months ending August 2026, Topham Guerin’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 6.9% to 13.1%, and its estimated monthly branded searches moved from 110 to 260. ## How did search popularity change for New Zealand media and strategic communications agencies in August 2026? - In August 2026, FleishmanHillard Aotearoa overtook Sherson Willis to take the highest estimated Share of Search among media and strategic communications agencies in New Zealand, at 20.2%. - In August 2026, Topham Guerin gained estimated Share of Search among media and strategic communications agencies in New Zealand, from 12.4% to 13.1%. - In August 2026, Sherson Willis lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 18.7% to 13.1%. ## Month by month | Month | Sherson Willis estimated searches | Sherson Willis Share of Search | Sherson Willis rank | Topham Guerin estimated searches | Topham Guerin Share of Search | Topham Guerin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 10.7% | 2 | 110 | 6.9% | 8 | | Nov 2025 | 170 | 11.3% | 2 | 70 | 4.7% | 11 | | Dec 2025 | 110 | 8.9% | 3 | 140 | 11.3% | 2 | | Jan 2026 | 140 | 10.6% | 2 | 110 | 8.3% | 5 | | Feb 2026 | 170 | 8.7% | 5 | 210 | 10.8% | 4 | | Mar 2026 | 260 | 9.5% | 3 | 480 | 17.6% | 2 | | Apr 2026 | 140 | 7.7% | 6 | 260 | 14.3% | 2 | | May 2026 | 140 | 7.7% | 5 | 260 | 14.3% | 2 | | Jun 2026 | 170 | 7.7% | 5 | 170 | 7.7% | 8 | | Jul 2026 | 390 | 18.7% | 1 | 260 | 12.4% | 3 | | Aug 2026 | 260 | 13.1% | 2 | 260 | 13.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Sherson Willis’ and Topham Guerin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sherson Willis**: Measured on the search term “sherson willis”. - **Topham Guerin**: Measured on the search term “Topham Guerin”. - [Sherson Willis profile](/demand/nz/brands/sherson-willis) - [Topham Guerin profile](/demand/nz/brands/topham-guerin) - [All media and strategic communications agencies in New Zealand](/demand/nz/categories/media-strategic-communications): The set both shares are measured inside, 13 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Sherson Willis or Topham Guerin? In August 2026, Sherson Willis and Topham Guerin were level on Share of Search among media and strategic communications agencies in New Zealand, with an estimated 260 branded searches each, at 13.1% estimated Share of Search each. ## Cite this page Brandwave. "Sherson Willis vs Topham Guerin: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sherson-willis-vs-topham-guerin This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sherson-willis-vs-topham-guerin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.