--- title: "Shein vs Stylerunner: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Shein or Stylerunner? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/shein-vs-stylerunner" publisher: "Brandwave" --- # Shein vs Stylerunner: Which is more popular by branded search in New Zealand? Which is more popular in search, Shein or Stylerunner? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Shein and Stylerunner - **Competitive set**: Online fashion retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Shein Share of Search**: 65.9% - **Stylerunner Share of Search**: 2.4% ## Which is more popular in search, Shein or Stylerunner? - In August 2026, Shein had more branded searches than Stylerunner among online fashion retailers in New Zealand. Shein was estimated to have 292K branded searches compared to Stylerunner’s 10.6K, and held a 65.9% Share of Search versus Stylerunner’s 2.4%. - Shein was ahead of Stylerunner in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Shein’s estimated Share of Search among online fashion retailers in New Zealand moved from 65.7% to 65.9%, and its estimated monthly branded searches moved from 329K to 292K. - Across the 11 months ending August 2026, Stylerunner’s estimated Share of Search among online fashion retailers in New Zealand moved from 2.1% to 2.4%, and its estimated monthly branded searches held steady at 10.6K. ## How did search popularity change for New Zealand online fashion retailers in August 2026? - Estimated monthly branded searches for Shein in New Zealand fell 11.4% over 11 measured months, from 329K to 292K in August 2026. ## Month by month | Month | Shein estimated searches | Shein Share of Search | Shein rank | Stylerunner estimated searches | Stylerunner Share of Search | Stylerunner rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 329K | 65.7% | 1 | 10.6K | 2.1% | 7 | | Nov 2025 | 284K | 57.3% | 1 | 15.9K | 3.2% | 7 | | Dec 2025 | 221K | 61.9% | 1 | 13K | 3.6% | 6 | | Jan 2026 | 221K | 62.4% | 1 | 10.7K | 3% | 7 | | Feb 2026 | 211K | 61.4% | 1 | 10.1K | 2.9% | 8 | | Mar 2026 | 256K | 62.9% | 1 | 13K | 3.2% | 7 | | Apr 2026 | 257K | 62.7% | 1 | 12.4K | 3% | 7 | | May 2026 | 257K | 63.4% | 1 | 10.6K | 2.6% | 8 | | Jun 2026 | 302K | 67.1% | 1 | 13K | 2.9% | 7 | | Jul 2026 | 257K | 65.5% | 1 | 10.6K | 2.7% | 7 | | Aug 2026 | 292K | 65.9% | 1 | 10.6K | 2.4% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Shein’s and Stylerunner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Shein**: Measured on the search terms “dresses at shein”, “nz shein com”, “Shein”, “shein app”, “shein apparel”, “shein australia”, “shein bikini”, “shein clothing”, “shein com”, “shein curve”, “shein dres”, “shein dresses”, “shein dresses for women”, “shein near me”, “shein new zealand”, “shein nz”, “shein on”, “shein on line”, “shein online”, “shein online shopping”, “shein orders”, “shein phone cases”, “shein plus size”, “shein shipping nz”, “shein shoe”, “shein swim wear”, “shein swimwear”, “shein tops”, “shein website”, “shein wedding dresses”, “shein+”, “sheincom” and “sheinkids”, summed into one figure. - **Stylerunner**: Measured on the search terms “stylerunner”, “stylerunner clothing”, “stylerunner com”, “stylerunner dresses”, “stylerunner near me”, “stylerunner new zealand”, “stylerunner nz” and “stylerunner online”, summed into one figure. - [Shein profile](/demand/nz/brands/shein) - [Stylerunner profile](/demand/nz/brands/stylerunner) - [All online fashion retailers in New Zealand](/demand/nz/categories/nz-online-fashion-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Shein or Stylerunner? In August 2026, Shein had more branded searches than Stylerunner among online fashion retailers in New Zealand. Shein was estimated to have 292K branded searches compared to Stylerunner’s 10.6K, and held a 65.9% Share of Search versus Stylerunner’s 2.4%. ## Cite this page Brandwave. "Shein vs Stylerunner: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/shein-vs-stylerunner This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/shein-vs-stylerunner. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.