--- title: "Sharpie vs Stabilo: Which is searched more in New Zealand?" description: "Is Sharpie or Stabilo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Highlighter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sharpie-vs-stabilo" publisher: "Brandwave" --- # Sharpie vs Stabilo: Which is searched more in New Zealand? Is Sharpie or Stabilo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Highlighter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sharpie and Stabilo - **Competitive set**: Highlighter brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Sharpie Share of Search**: 91.2% - **Stabilo Share of Search**: 7.5% ## Is Sharpie or Stabilo more popular in search? - In September 2026, Sharpie had more branded searches than Stabilo among highlighter brands in New Zealand. Sharpie had about 1,340 branded searches, while Stabilo had 110. Sharpie made up 91.2% of all highlighter brand searches we track, and Stabilo accounted for 7.5%. - Sharpie was ahead of Stabilo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sharpie’s share of searches among highlighter brands in New Zealand moved from 92.8% to 91.2%, and its estimated monthly branded searches held steady at 1.3K. - Across the 12 months ending September 2026, Stabilo’s share of searches among highlighter brands in New Zealand moved from 6.5% to 7.5%, and its estimated monthly branded searches moved from 90 to 110. ## Top highlighter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stabilo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sharpie was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stabilo was listed before Sharpie in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stabilo | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Zebra | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Faber-Castell | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sharpie | 4th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about highlighter brands - Asked ChatGPT "Which highlighter brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best highlighter brands in New Zealand?": 1. Zebra, 2. Stabilo, 3. Faber-Castell, 4. Sharpie - Asked ChatGPT "What's the best highlighter brand in New Zealand for school notes?": 1. Stabilo, 2. Zebra, 3. Faber-Castell - Searched Google, AI Overview "highlighter brands": 1. Stabilo, 2. Faber-Castell - Searched Google, AI Overview "best highlighters": 1. Stabilo Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand highlighter brands in September 2026? - In September 2026, Sharpie gained share of searches among highlighter brands in New Zealand, from 89.6% to 91.2%. - In September 2026, Stabilo lost share of searches among highlighter brands in New Zealand, from 8.1% to 7.5%. ## Month by month | Month | Sharpie estimated searches | Sharpie Share of Search | Sharpie rank | Stabilo estimated searches | Stabilo Share of Search | Stabilo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 92.8% | 1 | 90 | 6.5% | 2 | | Nov 2025 | 1.1K | 89.7% | 1 | 110 | 8.7% | 2 | | Dec 2025 | 1.1K | 91.6% | 1 | 80 | 6.7% | 2 | | Jan 2026 | 1.4K | 88.3% | 1 | 130 | 8.4% | 2 | | Feb 2026 | 1.2K | 89.4% | 1 | 110 | 8.3% | 2 | | Mar 2026 | 1.3K | 93.1% | 1 | 80 | 5.6% | 2 | | Apr 2026 | 1K | 92.8% | 1 | 60 | 5.4% | 2 | | May 2026 | 1.2K | 90.2% | 1 | 110 | 8.3% | 2 | | Jun 2026 | 1.2K | 91.3% | 1 | 80 | 6.3% | 2 | | Jul 2026 | 1.1K | 90.6% | 1 | 90 | 7.1% | 2 | | Aug 2026 | 1.2K | 89.6% | 1 | 110 | 8.1% | 2 | | Sep 2026 | 1.3K | 91.2% | 1 | 110 | 7.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Sharpie’s and Stabilo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sharpie**: Measured on the search terms “felt tip sharpie”, “fine tip sharpie”, “sharpie”, “sharpie highlighter”, “sharpie s gel” and “ultra fine sharpie”, summed into one figure. - **Stabilo**: Measured on the search terms “stabilo” and “stabilo highlighter”, summed into one figure. - [Sharpie profile](/demand/nz/brands/sharpie) - [Stabilo profile](/demand/nz/brands/stabilo) - [All highlighter brands in New Zealand](/demand/nz/categories/nz-highlighter-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sharpie or Stabilo more popular in search? In September 2026, Sharpie had more branded searches than Stabilo among highlighter brands in New Zealand. Sharpie had about 1,340 branded searches, while Stabilo had 110. Sharpie made up 91.2% of all highlighter brand searches we track, and Stabilo accounted for 7.5%. ## Cite this page Brandwave. "Sharpie vs Stabilo: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/sharpie-vs-stabilo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sharpie-vs-stabilo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.