--- title: "Servilles vs The Cut Co: Which is searched more in New Zealand?" description: "Is Servilles or The Cut Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/servilles-vs-the-cut-co" publisher: "Brandwave" --- # Servilles vs The Cut Co: Which is searched more in New Zealand? Is Servilles or The Cut Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Servilles and The Cut Co - **Competitive set**: Auckland hair salons - **Market**: New Zealand - **Month measured**: Sep 2026 - **Servilles Share of Search**: 28.1% - **The Cut Co Share of Search**: 27.1% ## Is Servilles or The Cut Co more popular in search? - In September 2026, Servilles had more branded searches than The Cut Co among Auckland hair salons in New Zealand. Servilles had about 1,350 branded searches, while The Cut Co had 1,300. Servilles made up 28.1% of all Auckland hair salon searches we track, and The Cut Co accounted for 27.1%. - The lead changed hands 4 times in the 12 months ending September 2026: The Cut Co took it in December 2025, Servilles took it in February 2026, The Cut Co took it in March 2026, Servilles took it in June 2026. - Across the 12 months ending September 2026, Servilles’ share of searches among Auckland hair salons in New Zealand moved from 30.4% to 28.1%, and its estimated monthly branded searches moved from 1.5K to 1.4K. - Across the 12 months ending September 2026, The Cut Co’s share of searches among Auckland hair salons in New Zealand moved from 26% to 27.1%, and its estimated monthly branded searches held steady at 1.3K. ## Top Auckland hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions, The Cut Co was mentioned in two out of three: in two of the three ChatGPT answers. Servilles did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | ASC Salon | 1st | 3 of 3 | 3 of 3 | | Marcelo & Co Hair Design | 2nd | 3 of 3 | 3 of 3 | | Stephen Marr | 3rd | 2 of 3 | 2 of 3 | | The Cut Co | 4th | 2 of 3 | 2 of 3 | | Servilles | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland hair salons - Asked ChatGPT "Which hair salon should I go to in Auckland, New Zealand?": 1. Marcelo & Co Hair Design, 2. ASC Salon, 3. The Cut Co, 4. Stephen Marr - Asked ChatGPT "What are the best hair salons in Auckland, New Zealand?": 1. Stephen Marr, 2. ASC Salon, 3. Marcelo & Co Hair Design, 4. The Cut Co - Asked ChatGPT "What's the best hair salon in Auckland, New Zealand for a haircut?": 1. ASC Salon, 2. Marcelo & Co Hair Design Not named in any answer: Servilles. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland hair salons in September 2026? - In September 2026, The Cut Co overtook Stephen Marr to rank 2nd among Auckland hair salons in New Zealand, with 27.1% of the searches. - Estimated monthly branded searches for Servilles in New Zealand fell 11.2% over 12 measured months, from 1.5K to 1.4K in September 2026. ## Month by month | Month | Servilles estimated searches | Servilles Share of Search | Servilles rank | The Cut Co estimated searches | The Cut Co Share of Search | The Cut Co rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 30.4% | 1 | 1.3K | 26% | 2 | | Nov 2025 | 1.5K | 30% | 1 | 1.3K | 25.8% | 2 | | Dec 2025 | 1.1K | 23% | 3 | 1.3K | 25.9% | 2 | | Jan 2026 | 1.1K | 22.5% | 2 | 1.6K | 32.7% | 1 | | Feb 2026 | 1.1K | 26.6% | 1 | 1K | 23.4% | 3 | | Mar 2026 | 1.4K | 26.1% | 2 | 1.6K | 29.8% | 1 | | Apr 2026 | 1.2K | 25.6% | 2 | 1.3K | 27% | 1 | | May 2026 | 1.2K | 24.9% | 2 | 1.3K | 26.1% | 1 | | Jun 2026 | 1.4K | 28.6% | 1 | 1.3K | 26.6% | 2 | | Jul 2026 | 1.3K | 27% | 1 | 1.3K | 26.8% | 2 | | Aug 2026 | 1.3K | 28.1% | 1 | 1K | 22% | 3 | | Sep 2026 | 1.4K | 28.1% | 1 | 1.3K | 27.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Servilles’ and The Cut Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Servilles**: Measured on the search terms “servilles”, “servilles academy salon”, “servilles albany”, “servilles city works”, “servilles hair”, “servilles hair academy”, “servilles hairdresser”, “servilles makeup course”, “servilles mission bay”, “servilles ponsonby”, “servilles salon” and “takapuna servilles”, summed into one figure. - **The Cut Co**: Measured on the search term “the cut co”. - [Servilles profile](/demand/nz/brands/servilles) - [The Cut Co profile](/demand/nz/brands/the-cut-co) - [All Auckland hair salons in New Zealand](/demand/nz/locations/auckland/hair-salons): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Servilles or The Cut Co more popular in search? In September 2026, Servilles had more branded searches than The Cut Co among Auckland hair salons in New Zealand. Servilles had about 1,350 branded searches, while The Cut Co had 1,300. Servilles made up 28.1% of all Auckland hair salon searches we track, and The Cut Co accounted for 27.1%. ## Cite this page Brandwave. "Servilles vs The Cut Co: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/servilles-vs-the-cut-co This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/servilles-vs-the-cut-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.