--- title: "ServiceNow vs TOPdesk: Which is more popular in New Zealand?" description: "Is ServiceNow or TOPdesk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IT service management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/servicenow-vs-topdesk" publisher: "Brandwave" --- # ServiceNow vs TOPdesk: Which is more popular in New Zealand? Is ServiceNow or TOPdesk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IT service management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ServiceNow and TOPdesk - **Competitive set**: IT service management platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **ServiceNow Share of Search**: 75.3% - **TOPdesk Share of Search**: 0.39% ## Is ServiceNow or TOPdesk more popular in search? - In October 2026, ServiceNow had more branded searches than TOPdesk among IT service management platforms in New Zealand. ServiceNow had about 1,920 branded searches, while TOPdesk had 10. ServiceNow made up 75.3% of all IT service management platform searches we track, and TOPdesk accounted for 0.39%. - ServiceNow was ahead of TOPdesk in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, ServiceNow’s share of searches among IT service management platforms in New Zealand moved from 74% to 75.3%, and its estimated monthly branded searches moved from 1.6K to 1.9K. - Across the 12 months ending October 2026, TOPdesk’s share of searches among IT service management platforms in New Zealand moved from 0.9% to 0.39%, and its estimated monthly branded searches moved from 20 to 10. ## Top IT service management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ServiceNow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. TOPdesk did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Freshservice | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Jira Service Management | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ServiceNow | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | HaloITSM | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | ManageEngine ServiceDesk Plus | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | SysAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TOPdesk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about IT service management platforms - Asked ChatGPT "Which IT service management platform should I use in New Zealand?": 1. Freshservice, 2. Jira Service Management, 3. ServiceNow, 4. HaloITSM, 5. ManageEngine ServiceDesk Plus - Asked ChatGPT "What are the best IT service management platforms in New Zealand?": 1. Freshservice, 2. Jira Service Management, 3. ServiceNow, 4. ManageEngine ServiceDesk Plus, 5. HaloITSM - Asked ChatGPT "What's the best IT service management platform in New Zealand for a service desk?": 1. Freshservice, 2. Jira Service Management, 3. ServiceNow, 4. HaloITSM, 5. ManageEngine ServiceDesk Plus - Searched Google, AI Overview "best service desk software": 1. Freshservice, 2. Jira Service Management, 3. HaloITSM, 4. ManageEngine ServiceDesk Plus - Searched Google, AI Overview "it support ticketing": 1. ServiceNow, 2. Jira Service Management, 3. Freshservice Not named in any answer: SysAid and TOPdesk. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand IT service management platforms in October 2026? - In October 2026, ServiceNow gained share of searches among IT service management platforms in New Zealand, from 73.5% to 75.3%. - Estimated monthly branded searches for TOPdesk in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026. ## How has branded search for ServiceNow and TOPdesk changed in New Zealand over the last 12 months? | Month | ServiceNow estimated searches | ServiceNow Share of Search | ServiceNow rank | TOPdesk estimated searches | TOPdesk Share of Search | TOPdesk rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.6K | 74% | 1 | 20 | 0.9% | 7 | | Dec 2025 | 1.4K | 75% | 1 | 10 | 0.53% | 7 | | Jan 2026 | 1.6K | 77.4% | 1 | 20 | 0.94% | 6 | | Feb 2026 | 1.8K | 77% | 1 | 20 | 0.85% | 7 | | Mar 2026 | 2.3K | 78.8% | 1 | 10 | 0.34% | 7 | | Apr 2026 | 2.3K | 80.6% | 1 | 10 | 0.35% | 7 | | May 2026 | 3.3K | 85.5% | 1 | 10 | 0.26% | 7 | | Jun 2026 | 3K | 83.1% | 1 | 10 | 0.28% | 7 | | Jul 2026 | 2.3K | 82.1% | 1 | 10 | 0.35% | 7 | | Aug 2026 | 2.2K | 76.4% | 1 | 20 | 0.69% | 7 | | Sep 2026 | 1.7K | 73.5% | 1 | 10 | 0.43% | 7 | | Oct 2026 | 1.9K | 75.3% | 1 | 10 | 0.39% | 7 | ## How are ServiceNow’s and TOPdesk’s branded searches counted? Brandwave collects information about searches that people make online using ServiceNow’s and TOPdesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ServiceNow**: Measured on the search terms “cmdb servicenow”, “servicenow”, “servicenow asset management”, “servicenow it ticketing”, “servicenow itsm”, “servicenow now” and “servicenow service desk”, summed into one figure. - **TOPdesk**: Measured on the search term “topdesk”. - [ServiceNow profile](/demand/nz/brands/servicenow) - [TOPdesk profile](/demand/nz/brands/topdesk) - [All IT service management platforms in New Zealand](/demand/nz/categories/nz-it-service-management-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ServiceNow or TOPdesk more popular in search? In October 2026, ServiceNow had more branded searches than TOPdesk among IT service management platforms in New Zealand. ServiceNow had about 1,920 branded searches, while TOPdesk had 10. ServiceNow made up 75.3% of all IT service management platform searches we track, and TOPdesk accounted for 0.39%. ## Cite this page Brandwave. "ServiceNow vs TOPdesk: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/servicenow-vs-topdesk This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/servicenow-vs-topdesk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.