--- title: "ServiceNow vs SysAid: Which is searched more in New Zealand?" description: "Is ServiceNow or SysAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IT service management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/servicenow-vs-sysaid" publisher: "Brandwave" --- # ServiceNow vs SysAid: Which is searched more in New Zealand? Is ServiceNow or SysAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IT service management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ServiceNow and SysAid - **Competitive set**: IT service management platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **ServiceNow Share of Search**: 79.7% - **SysAid Share of Search**: 0.94% ## Is ServiceNow or SysAid more popular in search? - In September 2026, ServiceNow had more branded searches than SysAid among IT service management platforms in New Zealand. ServiceNow had about 1,690 branded searches, while SysAid had 20. ServiceNow made up 79.7% of all IT service management platform searches we track, and SysAid accounted for 0.94%. - ServiceNow was ahead of SysAid in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ServiceNow’s share of searches among IT service management platforms in New Zealand held steady at 79.7%, and its estimated monthly branded searches moved from 1.6K to 1.7K. - Across the 12 months ending September 2026, SysAid’s share of searches among IT service management platforms in New Zealand moved from 1.4% to 0.94%, and its estimated monthly branded searches moved from 30 to 20. ## Top IT service management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ServiceNow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SysAid did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Freshservice | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Jira Service Management | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ServiceNow | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | HaloITSM | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | ManageEngine ServiceDesk Plus | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | SysAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TOPdesk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about IT service management platforms - Asked ChatGPT "Which IT service management platform should I use in New Zealand?": 1. Freshservice, 2. Jira Service Management, 3. ServiceNow, 4. HaloITSM, 5. ManageEngine ServiceDesk Plus - Asked ChatGPT "What are the best IT service management platforms in New Zealand?": 1. Freshservice, 2. Jira Service Management, 3. ServiceNow, 4. ManageEngine ServiceDesk Plus, 5. HaloITSM - Asked ChatGPT "What's the best IT service management platform in New Zealand for a service desk?": 1. Freshservice, 2. Jira Service Management, 3. ServiceNow, 4. HaloITSM, 5. ManageEngine ServiceDesk Plus - Searched Google, AI Overview "best service desk software": 1. Freshservice, 2. Jira Service Management, 3. HaloITSM, 4. ManageEngine ServiceDesk Plus - Searched Google, AI Overview "it support ticketing": 1. ServiceNow, 2. Jira Service Management, 3. Freshservice Not named in any answer: SysAid and TOPdesk. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand IT service management platforms in September 2026? - In September 2026, ServiceNow lost share of searches among IT service management platforms in New Zealand, from 80.9% to 79.7%. - Estimated monthly branded searches for SysAid in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026. ## Month by month | Month | ServiceNow estimated searches | ServiceNow Share of Search | ServiceNow rank | SysAid estimated searches | SysAid Share of Search | SysAid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 79.7% | 1 | 30 | 1.4% | 5 | | Nov 2025 | 1.6K | 79.7% | 1 | 20 | 0.97% | 6 | | Dec 2025 | 1.4K | 80.6% | 1 | 20 | 1.1% | 6 | | Jan 2026 | 1.6K | 81.6% | 1 | 10 | 0.5% | 7 | | Feb 2026 | 1.8K | 81.5% | 1 | 20 | 0.9% | 6 | | Mar 2026 | 2.3K | 83.6% | 1 | 20 | 0.73% | 6 | | Apr 2026 | 2.3K | 83.8% | 1 | 20 | 0.74% | 6 | | May 2026 | 3.3K | 88.3% | 1 | 20 | 0.53% | 6 | | Jun 2026 | 3K | 86.2% | 1 | 20 | 0.57% | 6 | | Jul 2026 | 2.3K | 85.4% | 1 | 20 | 0.73% | 6 | | Aug 2026 | 2.2K | 80.9% | 1 | 20 | 0.74% | 6 | | Sep 2026 | 1.7K | 79.7% | 1 | 20 | 0.94% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using ServiceNow’s and SysAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ServiceNow**: Measured on the search terms “cmdb servicenow”, “servicenow”, “servicenow asset management”, “servicenow it ticketing”, “servicenow itsm”, “servicenow now” and “servicenow service desk”, summed into one figure. - **SysAid**: Measured on the search term “sysaid”. - [ServiceNow profile](/demand/nz/brands/servicenow) - [SysAid profile](/demand/nz/brands/sysaid) - [All IT service management platforms in New Zealand](/demand/nz/categories/nz-it-service-management-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ServiceNow or SysAid more popular in search? In September 2026, ServiceNow had more branded searches than SysAid among IT service management platforms in New Zealand. ServiceNow had about 1,690 branded searches, while SysAid had 20. ServiceNow made up 79.7% of all IT service management platform searches we track, and SysAid accounted for 0.94%. ## Cite this page Brandwave. "ServiceNow vs SysAid: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/servicenow-vs-sysaid This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/servicenow-vs-sysaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.