--- title: "Serato vs VirtualDJ: Which is searched more in New Zealand?" description: "Is Serato or VirtualDJ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the DJ software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/serato-vs-virtualdj" publisher: "Brandwave" --- # Serato vs VirtualDJ: Which is searched more in New Zealand? Is Serato or VirtualDJ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the DJ software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Serato and VirtualDJ - **Competitive set**: DJ software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Serato Share of Search**: 38.8% - **VirtualDJ Share of Search**: 15.1% ## Is Serato or VirtualDJ more popular in search? - In September 2026, Serato had more branded searches than VirtualDJ among DJ software in New Zealand. Serato had about 1,000 branded searches, while VirtualDJ had 390. Serato made up 38.8% of all DJ software searches we track, and VirtualDJ accounted for 15.1%. - Serato was ahead of VirtualDJ in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Serato’s share of searches among DJ software in New Zealand moved from 33.9% to 38.8%, and its estimated monthly branded searches held steady at 1K. - Across the 12 months ending September 2026, VirtualDJ’s share of searches among DJ software in New Zealand moved from 16.3% to 15.1%, and its estimated monthly branded searches moved from 480 to 390. ## Top DJ software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Serato and VirtualDJ showed up in all five answers. Serato was listed before VirtualDJ in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | rekordbox | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Serato | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | VirtualDJ | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | djay | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Traktor | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Mixxx | 6th | 3 of 3 | 2 of 2 | 5 of 5 | | Engine DJ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about DJ software - Asked ChatGPT "Which DJ software should I use in New Zealand?": 1. rekordbox, 2. Serato, 3. VirtualDJ, 4. djay, 5. Mixxx - Asked ChatGPT "What are the best DJ software brands in New Zealand?": 1. Serato, 2. rekordbox, 3. Traktor, 4. VirtualDJ, 5. djay, 6. Mixxx - Asked ChatGPT "What's the best DJ software in New Zealand for mixing music?": 1. rekordbox, 2. Serato, 3. Mixxx, 4. VirtualDJ, 5. Traktor - Searched Google, AI Overview "best dj software": 1. rekordbox, 2. Serato, 3. djay, 4. Traktor, 5. VirtualDJ, 6. Mixxx - Searched Google, AI Overview "dj mixing software": 1. Serato, 2. VirtualDJ, 3. rekordbox, 4. djay, 5. Traktor, 6. Mixxx Not named in any answer: Engine DJ. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand DJ software in September 2026? - In September 2026, VirtualDJ gained share of searches among DJ software in New Zealand, from 11% to 15.1%. - In September 2026, Serato lost share of searches among DJ software in New Zealand, from 53.5% to 38.8%. ## Month by month | Month | Serato estimated searches | Serato Share of Search | Serato rank | VirtualDJ estimated searches | VirtualDJ Share of Search | VirtualDJ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 33.9% | 2 | 480 | 16.3% | 3 | | Nov 2025 | 1.3K | 43.9% | 1 | 390 | 13.2% | 3 | | Dec 2025 | 1K | 34.2% | 2 | 480 | 16.4% | 3 | | Jan 2026 | 1.3K | 41.4% | 1 | 390 | 12.4% | 3 | | Feb 2026 | 1K | 37.6% | 1 | 390 | 14.7% | 3 | | Mar 2026 | 1.3K | 41.3% | 1 | 390 | 12.4% | 3 | | Apr 2026 | 1K | 35.5% | 2 | 390 | 13.8% | 3 | | May 2026 | 1.3K | 43.2% | 1 | 390 | 13% | 3 | | Jun 2026 | 1K | 37.9% | 1 | 390 | 14.8% | 3 | | Jul 2026 | 1.6K | 53.5% | 1 | 320 | 10.7% | 3 | | Aug 2026 | 1.9K | 53.5% | 1 | 390 | 11% | 3 | | Sep 2026 | 1K | 38.8% | 1 | 390 | 15.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Serato’s and VirtualDJ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Serato**: Measured on the search term “serato”. - **VirtualDJ**: Measured on the search term “virtualdj”. - [Serato profile](/demand/nz/brands/serato) - [VirtualDJ profile](/demand/nz/brands/virtualdj) - [All DJ software in New Zealand](/demand/nz/categories/nz-dj-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Serato or VirtualDJ more popular in search? In September 2026, Serato had more branded searches than VirtualDJ among DJ software in New Zealand. Serato had about 1,000 branded searches, while VirtualDJ had 390. Serato made up 38.8% of all DJ software searches we track, and VirtualDJ accounted for 15.1%. ## Cite this page Brandwave. "Serato vs VirtualDJ: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/serato-vs-virtualdj This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/serato-vs-virtualdj. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.