---
title: "Sephora vs YesStyle: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Sephora or YesStyle? Compare estimated monthly branded-search demand and Share of Search inside the Beauty retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/sephora-vs-yesstyle"
publisher: "Brandwave"
---

# Sephora vs YesStyle: Which is more popular by branded search in New Zealand?

Which is more popular in search, Sephora or YesStyle? Compare estimated monthly branded-search demand and Share of Search inside the Beauty retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Sephora and YesStyle
- **Competitive set**: Beauty retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Sephora Share of Search**: 16.7%
- **YesStyle Share of Search**: 2.2%

## Which is more popular in search, Sephora or YesStyle?

- In August 2026, Sephora had more branded searches than YesStyle among beauty retailers in New Zealand. Sephora was estimated to have 38.2K branded searches compared to YesStyle’s 5.1K, and held a 16.7% Share of Search versus YesStyle’s 2.2%.
- Sephora was ahead of YesStyle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sephora’s estimated Share of Search among beauty retailers in New Zealand moved from 20.3% to 16.7%, and its estimated monthly branded searches moved from 52.8K to 38.2K.
- Across the 11 months ending August 2026, YesStyle’s estimated Share of Search among beauty retailers in New Zealand moved from 2% to 2.2%, and its estimated monthly branded searches moved from 5.3K to 5.1K.

## How did search popularity change for New Zealand beauty retailers in August 2026?

- In August 2026, Sephora lost estimated Share of Search among beauty retailers in New Zealand, from 17.5% to 16.7%.

## Month by month

| Month | Sephora estimated searches | Sephora Share of Search | Sephora rank | YesStyle estimated searches | YesStyle Share of Search | YesStyle rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 52.8K | 20.3% | 3 | 5.3K | 2% | 6 |
| Nov 2025 | 78.7K | 22.9% | 2 | 5.4K | 1.6% | 6 |
| Dec 2025 | 60.4K | 17.4% | 3 | 5.3K | 1.5% | 6 |
| Jan 2026 | 41.3K | 18% | 3 | 4.3K | 1.9% | 6 |
| Feb 2026 | 38.5K | 15.9% | 3 | 4.5K | 1.8% | 6 |
| Mar 2026 | 38.4K | 17.5% | 3 | 5.1K | 2.3% | 6 |
| Apr 2026 | 41.6K | 16.9% | 3 | 5.3K | 2.1% | 6 |
| May 2026 | 39K | 17.8% | 3 | 5.1K | 2.3% | 6 |
| Jun 2026 | 38.6K | 18.3% | 3 | 5.1K | 2.4% | 6 |
| Jul 2026 | 41.6K | 17.5% | 3 | 5.3K | 2.2% | 6 |
| Aug 2026 | 38.2K | 16.7% | 3 | 5.1K | 2.2% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Sephora’s and YesStyle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Sephora**: Measured on the search terms “sephora”, “sephora makeup”, “sephora near me”, “sephora new zealand”, “sephora nz”, “sephora online”, “sephora skincare” and “sephora sylvia park”, summed into one figure.
- **YesStyle**: Measured on the search terms “yesstyle” and “yesstyle nz”, summed into one figure.

- [Sephora profile](/demand/nz/brands/sephora)
- [YesStyle profile](/demand/nz/brands/yesstyle)
- [All beauty retailers in New Zealand](/demand/nz/categories/nz-beauty-retailers): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Sephora or YesStyle?

In August 2026, Sephora had more branded searches than YesStyle among beauty retailers in New Zealand. Sephora was estimated to have 38.2K branded searches compared to YesStyle’s 5.1K, and held a 16.7% Share of Search versus YesStyle’s 2.2%.

## Cite this page

Brandwave. "Sephora vs YesStyle: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sephora-vs-yesstyle

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sephora-vs-yesstyle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.