---
title: "Sennheiser vs Skullcandy: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Sennheiser or Skullcandy? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/sennheiser-vs-skullcandy"
publisher: "Brandwave"
---

# Sennheiser vs Skullcandy: Which is more popular by branded search in New Zealand?

Which is more popular in search, Sennheiser or Skullcandy? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Sennheiser and Skullcandy
- **Competitive set**: Headphone brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Sennheiser Share of Search**: 4.1%
- **Skullcandy Share of Search**: 3%

## Which is more popular in search, Sennheiser or Skullcandy?

- In August 2026, Sennheiser had more branded searches than Skullcandy among headphone brands in New Zealand. Sennheiser was estimated to have 10.3K branded searches compared to Skullcandy’s 7.5K, and held a 4.1% Share of Search versus Skullcandy’s 3%.
- Sennheiser was ahead of Skullcandy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among headphone brands in New Zealand moved from 3.7% to 4.1%, and its estimated monthly branded searches moved from 8.4K to 10.3K.
- Across the 11 months ending August 2026, Skullcandy’s estimated Share of Search among headphone brands in New Zealand moved from 2.4% to 3%, and its estimated monthly branded searches moved from 5.5K to 7.5K.

## How did search popularity change for New Zealand headphone brands in August 2026?

- In August 2026, Skullcandy gained estimated Share of Search among headphone brands in New Zealand, from 2.4% to 3%.
- In August 2026, Sennheiser lost estimated Share of Search among headphone brands in New Zealand, from 4.9% to 4.1%.

## Month by month

| Month | Sennheiser estimated searches | Sennheiser Share of Search | Sennheiser rank | Skullcandy estimated searches | Skullcandy Share of Search | Skullcandy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.4K | 3.7% | 5 | 5.5K | 2.4% | 6 |
| Nov 2025 | 10.2K | 3.5% | 5 | 6.5K | 2.2% | 6 |
| Dec 2025 | 9.8K | 3.2% | 5 | 7K | 2.3% | 6 |
| Jan 2026 | 7.3K | 3.4% | 5 | 4.8K | 2.3% | 6 |
| Feb 2026 | 6.7K | 3.7% | 5 | 4.7K | 2.6% | 6 |
| Mar 2026 | 7.7K | 3.6% | 5 | 5.5K | 2.6% | 6 |
| Apr 2026 | 7.8K | 3.8% | 5 | 4.9K | 2.4% | 6 |
| May 2026 | 9.8K | 4.3% | 5 | 5.5K | 2.4% | 7 |
| Jun 2026 | 11.5K | 4.8% | 5 | 5.6K | 2.4% | 6 |
| Jul 2026 | 11.8K | 4.9% | 5 | 5.8K | 2.4% | 6 |
| Aug 2026 | 10.3K | 4.1% | 5 | 7.5K | 3% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Sennheiser’s and Skullcandy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Sennheiser**: Measured on the search terms “hd599 sennheiser”, “mic sennheiser 421”, “sennheiser”, “sennheiser 280”, “sennheiser 416 mic”, “sennheiser 800s”, “sennheiser com”, “sennheiser e935 mic”, “sennheiser earbuds”, “sennheiser earphones”, “sennheiser hd 450bt”, “sennheiser hd 560s”, “sennheiser hd 600”, “sennheiser headphones”, “sennheiser mic”, “sennheiser microphone e835”, “sennheiser mke 600 mic”, “sennheiser momentum”, “sennheiser momentum 4”, “sennheiser momentum 4 wireless headphones”, “sennheiser momentum 5”, “sennheiser momentum true wireless 4”, “sennheiser near me”, “sennheiser new zealand”, “sennheiser nz”, “sennheiser online”, “sennheiser podcast mic” and “sennheiser radio mic”, summed into one figure.
- **Skullcandy**: Measured on the search terms “skullcandy”, “skullcandy co nz”, “skullcandy crusher”, “skullcandy crusher evo”, “skullcandy crusher evo 2”, “skullcandy crusher evo headphones”, “skullcandy dime 3”, “skullcandy earbuds”, “skullcandy earphones”, “skullcandy evo”, “skullcandy evo crusher”, “skullcandy headphones”, “skullcandy hesh”, “skullcandy hesh anc”, “skullcandy hesh evo”, “skullcandy near me”, “skullcandy nz”, “skullcandy push active”, “skullcandy smokin buds”, “skullcandy wireless earbuds” and “skullcandy wireless earphones”, summed into one figure.

- [Sennheiser profile](/demand/nz/brands/sennheiser)
- [Skullcandy profile](/demand/nz/brands/skullcandy)
- [All headphone brands in New Zealand](/demand/nz/categories/nz-headphone-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Sennheiser or Skullcandy?

In August 2026, Sennheiser had more branded searches than Skullcandy among headphone brands in New Zealand. Sennheiser was estimated to have 10.3K branded searches compared to Skullcandy’s 7.5K, and held a 4.1% Share of Search versus Skullcandy’s 3%.

## Cite this page

Brandwave. "Sennheiser vs Skullcandy: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sennheiser-vs-skullcandy

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sennheiser-vs-skullcandy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
