--- title: "Sendle vs ShipStation: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Sendle or ShipStation? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce shipping software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sendle-vs-shipstation" publisher: "Brandwave" --- # Sendle vs ShipStation: Which is more popular by branded search in New Zealand? Which is more popular in search, Sendle or ShipStation? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce shipping software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sendle and ShipStation - **Competitive set**: Ecommerce shipping software - **Market**: New Zealand - **Month measured**: Aug 2026 - **Sendle Share of Search**: 1.1% - **ShipStation Share of Search**: 2.6% ## Which is more popular in search, Sendle or ShipStation? - In August 2026, ShipStation had more branded searches than Sendle among ecommerce shipping software in New Zealand. ShipStation was estimated to have 140 branded searches compared to Sendle’s 60, and held a 2.6% Share of Search versus Sendle’s 1.1%. - The lead changed hands 5 times in the 11 months ending August 2026: ShipStation took it in November 2025, Sendle took it in December 2025, ShipStation took it in February 2026, Sendle took it in March 2026, ShipStation took it in June 2026. - Across the 11 months ending August 2026, Sendle’s estimated Share of Search among ecommerce shipping software in New Zealand moved from 3% to 1.1%, and its estimated monthly branded searches moved from 160 to 60. - Across the 11 months ending August 2026, ShipStation’s estimated Share of Search among ecommerce shipping software in New Zealand moved from 2.2% to 2.6%, and its estimated monthly branded searches moved from 120 to 140. ## How did search popularity change for New Zealand ecommerce shipping software in August 2026? - Sendle’s estimated Share of Search among ecommerce shipping software in New Zealand has lost ground for 3 months in a row, from 2.3% to 1.1% in August 2026. - Estimated monthly branded searches for ShipStation in New Zealand rose 16.7% over 11 measured months, from 120 to 140 in August 2026. ## Month by month | Month | Sendle estimated searches | Sendle Share of Search | Sendle rank | ShipStation estimated searches | ShipStation Share of Search | ShipStation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 160 | 3% | 4 | 120 | 2.2% | 5 | | Nov 2025 | 160 | 3.2% | 5 | 180 | 3.6% | 4 | | Dec 2025 | 200 | 3.6% | 4 | 130 | 2.3% | 5 | | Jan 2026 | 1.3K | 20% | 3 | 190 | 2.9% | 5 | | Feb 2026 | 130 | 2.7% | 5 | 140 | 2.9% | 4 | | Mar 2026 | 160 | 2.8% | 4 | 130 | 2.3% | 5 | | Apr 2026 | 120 | 2.4% | 4 | 100 | 2% | 5 | | May 2026 | 110 | 2.3% | 4 | 100 | 2.1% | 5 | | Jun 2026 | 90 | 1.6% | 5 | 120 | 2.1% | 4 | | Jul 2026 | 70 | 1.3% | 5 | 150 | 2.9% | 4 | | Aug 2026 | 60 | 1.1% | 6 | 140 | 2.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Sendle’s and ShipStation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sendle**: Measured on the search terms “sendle”, “sendle au”, “sendle com”, “sendle courier”, “sendle labels”, “sendle near me”, “sendle new zealand”, “sendle nz” and “sendle shipping”, summed into one figure. - **ShipStation**: Measured on the search terms “shipstation”, “shipstation com”, “shipstation labels”, “shipstation near me”, “shipstation nz” and “shipstation shipping”, summed into one figure. - [Sendle profile](/demand/nz/brands/sendle) - [ShipStation profile](/demand/nz/brands/shipstation) - [All ecommerce shipping software in New Zealand](/demand/nz/categories/nz-shipping-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Sendle or ShipStation? In August 2026, ShipStation had more branded searches than Sendle among ecommerce shipping software in New Zealand. ShipStation was estimated to have 140 branded searches compared to Sendle’s 60, and held a 2.6% Share of Search versus Sendle’s 1.1%. ## Cite this page Brandwave. "Sendle vs ShipStation: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sendle-vs-shipstation This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sendle-vs-shipstation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.