--- title: "SendGrid vs SMTP2GO: Which is more popular in New Zealand?" description: "Is SendGrid or SMTP2GO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Transactional email services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sendgrid-nz-vs-smtp2go" publisher: "Brandwave" --- # SendGrid vs SMTP2GO: Which is more popular in New Zealand? Is SendGrid or SMTP2GO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Transactional email services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SendGrid and SMTP2GO - **Competitive set**: Transactional email services - **Market**: New Zealand - **Month measured**: Oct 2026 - **SendGrid Share of Search**: 36.3% - **SMTP2GO Share of Search**: 25.9% ## Is SendGrid or SMTP2GO more popular in search? - In October 2026, SendGrid had more branded searches than SMTP2GO among transactional email services in New Zealand. SendGrid had about 1,010 branded searches, while SMTP2GO had 720. SendGrid made up 36.3% of all transactional email service searches we track, and SMTP2GO accounted for 25.9%. - SendGrid was ahead of SMTP2GO in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, SendGrid’s share of searches among transactional email services in New Zealand moved from 41.5% to 36.3%, and its estimated monthly branded searches moved from 1.3K to 1K. - Across the 12 months ending October 2026, SMTP2GO’s share of searches among transactional email services in New Zealand moved from 22.8% to 25.9%, and its estimated monthly branded searches held steady at 720. ## Top transactional email services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SendGrid and SMTP2GO were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SMTP2GO was listed before SendGrid in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Resend | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Postmark | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon SES | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | SMTP2GO | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Mailgun | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | SendGrid | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Mailjet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about transactional email services - Asked ChatGPT "Which transactional email service should I use in New Zealand?": 1. Resend, 2. Postmark, 3. Amazon SES, 4. Mailgun - Asked ChatGPT "What are the best transactional email services in New Zealand?": 1. SMTP2GO, 2. Postmark, 3. Resend, 4. Mailgun, 5. Amazon SES - Asked ChatGPT "What's the best transactional email service in New Zealand for app notifications?": 1. Resend, 2. Postmark, 3. Amazon SES, 4. SendGrid - Searched Google, AI Overview "best transactional email service": 1. Postmark, 2. Resend, 3. Amazon SES, 4. SMTP2GO, 5. SendGrid - Searched Google, AI Overview "email sending api": 1. Resend, 2. Amazon SES, 3. Postmark Not named in any answer: Mailjet. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand transactional email services in October 2026? - In October 2026, SendGrid gained share of searches among transactional email services in New Zealand, from 35.6% to 36.3%. - In October 2026, SMTP2GO gained share of searches among transactional email services in New Zealand, from 25.4% to 25.9%. ## How has branded search for SendGrid and SMTP2GO changed in New Zealand over the last 12 months? | Month | SendGrid estimated searches | SendGrid Share of Search | SendGrid rank | SMTP2GO estimated searches | SMTP2GO Share of Search | SMTP2GO rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.3K | 41.5% | 1 | 720 | 22.8% | 2 | | Dec 2025 | 1K | 42.8% | 1 | 480 | 20.3% | 2 | | Jan 2026 | 1.3K | 43.2% | 1 | 590 | 19.5% | 3 | | Feb 2026 | 1.3K | 42.7% | 1 | 590 | 19.1% | 3 | | Mar 2026 | 1.3K | 37.5% | 1 | 880 | 25% | 2 | | Apr 2026 | 1.3K | 41.1% | 1 | 720 | 22.4% | 2 | | May 2026 | 1.3K | 42% | 1 | 720 | 22.9% | 2 | | Jun 2026 | 1K | 35.3% | 1 | 720 | 24.9% | 2 | | Jul 2026 | 1K | 35.1% | 1 | 720 | 24.7% | 2 | | Aug 2026 | 1.3K | 38.2% | 1 | 880 | 25.3% | 2 | | Sep 2026 | 1K | 35.6% | 1 | 720 | 25.4% | 2 | | Oct 2026 | 1K | 36.3% | 1 | 720 | 25.9% | 2 | ## How are SendGrid’s and SMTP2GO’s branded searches counted? Brandwave collects information about searches that people make online using SendGrid’s and SMTP2GO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SendGrid**: Measured on the search terms “sendgrid”, “sendgrid email sending”, “sendgrid smtp” and “sendgrid transactional email”, summed into one figure. - **SMTP2GO**: Measured on the search term “smtp2go”. - [SendGrid profile](/demand/nz/brands/sendgrid-nz) - [SMTP2GO profile](/demand/nz/brands/smtp2go) - [All transactional email services in New Zealand](/demand/nz/categories/nz-transactional-email-services): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SendGrid or SMTP2GO more popular in search? In October 2026, SendGrid had more branded searches than SMTP2GO among transactional email services in New Zealand. SendGrid had about 1,010 branded searches, while SMTP2GO had 720. SendGrid made up 36.3% of all transactional email service searches we track, and SMTP2GO accounted for 25.9%. ## Cite this page Brandwave. "SendGrid vs SMTP2GO: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/sendgrid-nz-vs-smtp2go This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sendgrid-nz-vs-smtp2go. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.