--- title: "Semrush vs Wincher: Which is searched more in New Zealand?" description: "Is Semrush or Wincher more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO rank tracking platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/semrush-vs-wincher" publisher: "Brandwave" --- # Semrush vs Wincher: Which is searched more in New Zealand? Is Semrush or Wincher more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO rank tracking platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Semrush and Wincher - **Competitive set**: SEO rank tracking platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Semrush Share of Search**: 37.4% - **Wincher Share of Search**: 35.8% ## Is Semrush or Wincher more popular in search? - In September 2026, Semrush had more branded searches than Wincher among SEO rank tracking platforms in New Zealand. Semrush had about 1,980 branded searches, while Wincher had 1,900. Semrush made up 37.4% of all SEO rank tracking platform searches we track, and Wincher accounted for 35.8%. - The lead changed hands 3 times in the 12 months ending September 2026: Semrush took it in November 2025, Wincher took it in December 2025, Semrush took it in January 2026. - Across the 12 months ending September 2026, Semrush’s share of searches among SEO rank tracking platforms in New Zealand moved from 32.4% to 37.4%, and its estimated monthly branded searches moved from 2.1K to 2K. - Across the 12 months ending September 2026, Wincher’s share of searches among SEO rank tracking platforms in New Zealand moved from 37.4% to 35.8%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top SEO rank tracking platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Semrush and Wincher were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Semrush was listed before Wincher in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SE Ranking | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ahrefs | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Semrush | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | AccuRanker | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Nightwatch | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Wincher | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | ProRankTracker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about SEO rank tracking platforms - Asked ChatGPT "Which SEO rank tracking platform should I use in New Zealand?": 1. SE Ranking, 2. Nightwatch, 3. AccuRanker, 4. Ahrefs - Asked ChatGPT "What are the best SEO rank tracking platforms in New Zealand?": 1. Semrush, 2. Ahrefs, 3. SE Ranking, 4. AccuRanker, 5. Wincher, 6. Nightwatch - Asked ChatGPT "What's the best SEO rank tracking platform in New Zealand for keyword rankings?": 1. SE Ranking, 2. Ahrefs, 3. AccuRanker - Searched Google, AI Overview "best rank tracker": 1. Semrush, 2. SE Ranking, 3. Ahrefs, 4. AccuRanker, 5. Wincher - Searched Google, AI Overview "track google rankings": 1. SE Ranking Not named in any answer: ProRankTracker. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand SEO rank tracking platforms in September 2026? - In September 2026, Wincher gained share of searches among SEO rank tracking platforms in New Zealand, from 34.8% to 35.8%. - In September 2026, Semrush gained share of searches among SEO rank tracking platforms in New Zealand, from 36.6% to 37.4%. ## Month by month | Month | Semrush estimated searches | Semrush Share of Search | Semrush rank | Wincher estimated searches | Wincher Share of Search | Wincher rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 32.4% | 2 | 2.4K | 37.4% | 1 | | Nov 2025 | 1.9K | 38.1% | 1 | 1.9K | 37.1% | 2 | | Dec 2025 | 1.4K | 31.6% | 2 | 1.9K | 43.8% | 1 | | Jan 2026 | 2K | 35.7% | 1 | 1.9K | 34.1% | 2 | | Feb 2026 | 2K | 35.4% | 1 | 1.9K | 33.9% | 2 | | Mar 2026 | 2.5K | 37.7% | 1 | 2.4K | 36.6% | 2 | | Apr 2026 | 2K | 37.8% | 1 | 1.9K | 36.1% | 2 | | May 2026 | 2K | 36.8% | 1 | 1.9K | 34.9% | 2 | | Jun 2026 | 2K | 37.5% | 1 | 1.9K | 35.8% | 2 | | Jul 2026 | 2K | 38.1% | 1 | 1.9K | 35.8% | 2 | | Aug 2026 | 2K | 36.6% | 1 | 1.9K | 34.8% | 2 | | Sep 2026 | 2K | 37.4% | 1 | 1.9K | 35.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Semrush’s and Wincher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Semrush**: Measured on the search terms “ranking semrush”, “semrush”, “semrush keyword analysis”, “semrush keyword tool”, “semrush keywords”, “semrush reports”, “semrush site audit”, “sites like semrush” and “tool semrush”, summed into one figure. - **Wincher**: Measured on the search term “wincher”. - [Semrush profile](/demand/nz/brands/semrush) - [Wincher profile](/demand/nz/brands/wincher) - [All SEO rank tracking platforms in New Zealand](/demand/nz/categories/nz-seo-rank-tracking-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Semrush or Wincher more popular in search? In September 2026, Semrush had more branded searches than Wincher among SEO rank tracking platforms in New Zealand. Semrush had about 1,980 branded searches, while Wincher had 1,900. Semrush made up 37.4% of all SEO rank tracking platform searches we track, and Wincher accounted for 35.8%. ## Cite this page Brandwave. "Semrush vs Wincher: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/semrush-vs-wincher This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/semrush-vs-wincher. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.