--- title: "Semrush vs Uberflip: Which is more popular in New Zealand?" description: "Is Semrush or Uberflip more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Content marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/semrush-vs-uberflip" publisher: "Brandwave" --- # Semrush vs Uberflip: Which is more popular in New Zealand? Is Semrush or Uberflip more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Content marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Semrush and Uberflip - **Competitive set**: Content marketing platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Semrush Share of Search**: 8.6% - **Uberflip Share of Search**: 0.05% ## Is Semrush or Uberflip more popular in search? - In October 2026, Semrush had more branded searches than Uberflip among content marketing platforms in New Zealand. Semrush had about 1,650 branded searches, while Uberflip had 10. Semrush made up 8.6% of all content marketing platform searches we track, and Uberflip accounted for 0.05%. - Semrush was ahead of Uberflip in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Semrush’s share of searches among content marketing platforms in New Zealand moved from 7.9% to 8.6%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending October 2026, Uberflip’s share of searches among content marketing platforms in New Zealand moved from 0.04% to 0.05%, and its estimated monthly branded searches held steady at 10. ## Top content marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Semrush was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Uberflip did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HubSpot | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Semrush | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | CoSchedule | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Optimizely | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | StoryChief | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Mailchimp | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Planable | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Contently | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Skyword | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Uberflip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about content marketing platforms - Asked ChatGPT "Which content marketing platform should I use in New Zealand?": 1. HubSpot, 2. Semrush, 3. Mailchimp - Asked ChatGPT "What are the best content marketing platforms in New Zealand?": 1. HubSpot, 2. Semrush, 3. Mailchimp, 4. Planable, 5. StoryChief - Asked ChatGPT "What's the best content marketing platform in New Zealand for a marketing team?": 1. HubSpot, 2. StoryChief, 3. Semrush, 4. CoSchedule - Searched Google, AI Overview "content marketing platforms": 1. Optimizely, 2. HubSpot - Searched Google, AI Overview "content planning software": 1. CoSchedule, 2. Planable Not named in any answer: Contently, Skyword and Uberflip. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand content marketing platforms in October 2026? - Estimated monthly branded searches for Semrush in New Zealand fell 15.4% over 12 measured months, from 1.9K to 1.6K in October 2026. ## How has branded search for Semrush and Uberflip changed in New Zealand over the last 12 months? | Month | Semrush estimated searches | Semrush Share of Search | Semrush rank | Uberflip estimated searches | Uberflip Share of Search | Uberflip rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.9K | 7.9% | 3 | 10 | 0.04% | 10 | | Dec 2025 | 1.4K | 8.1% | 3 | 0 | 0% | 10 | | Jan 2026 | 2K | 10% | 3 | 10 | 0.05% | 10 | | Feb 2026 | 2K | 9% | 3 | 10 | 0.05% | 10 | | Mar 2026 | 2.5K | 9.2% | 3 | 10 | 0.04% | 10 | | Apr 2026 | 2K | 8.4% | 3 | 10 | 0.04% | 10 | | May 2026 | 2K | 8.4% | 3 | 10 | 0.04% | 10 | | Jun 2026 | 2K | 7.8% | 3 | 0 | 0% | 10 | | Jul 2026 | 2K | 9.1% | 3 | 0 | 0% | 10 | | Aug 2026 | 2K | 9.4% | 3 | 10 | 0.05% | 10 | | Sep 2026 | 2K | 8.4% | 3 | 10 | 0.04% | 10 | | Oct 2026 | 1.6K | 8.6% | 3 | 10 | 0.05% | 10 | ## How are Semrush’s and Uberflip’s branded searches counted? Brandwave collects information about searches that people make online using Semrush’s and Uberflip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Semrush**: Measured on the search terms “semrush”, “semrush keyword analysis”, “semrush keyword tool”, “semrush keywords”, “semrush reports”, “semrush site audit”, “sites like semrush” and “tool semrush”, summed into one figure. - **Uberflip**: Measured on the search term “uberflip”. - [Semrush profile](/demand/nz/brands/semrush) - [Uberflip profile](/demand/nz/brands/uberflip) - [All content marketing platforms in New Zealand](/demand/nz/categories/nz-content-marketing-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Semrush or Uberflip more popular in search? In October 2026, Semrush had more branded searches than Uberflip among content marketing platforms in New Zealand. Semrush had about 1,650 branded searches, while Uberflip had 10. Semrush made up 8.6% of all content marketing platform searches we track, and Uberflip accounted for 0.05%. ## Cite this page Brandwave. "Semrush vs Uberflip: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/semrush-vs-uberflip This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/semrush-vs-uberflip. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.