--- title: "Selleys vs Sika: Which is more popular in New Zealand?" description: "Is Selleys or Sika more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adhesive and sealant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/selleys-vs-sika" publisher: "Brandwave" --- # Selleys vs Sika: Which is more popular in New Zealand? Is Selleys or Sika more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adhesive and sealant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Selleys and Sika - **Competitive set**: Adhesive and sealant brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Selleys Share of Search**: 15.7% - **Sika Share of Search**: 5.3% ## Is Selleys or Sika more popular in search? - In October 2026, Selleys had more branded searches than Sika among adhesive and sealant brands in New Zealand. Selleys had about 1,400 branded searches, while Sika had 470. Selleys made up 15.7% of all adhesive and sealant brand searches we track, and Sika accounted for 5.3%. - Selleys was ahead of Sika in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Selleys’ share of searches among adhesive and sealant brands in New Zealand moved from 18% to 15.7%, and its estimated monthly branded searches moved from 1.1K to 1.4K. - Across the 12 months ending October 2026, Sika’s share of searches among adhesive and sealant brands in New Zealand moved from 5.9% to 5.3%, and its estimated monthly branded searches moved from 350 to 470. ## Top adhesive and sealant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Selleys appeared in all five answers. Sika was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Selleys was listed before Sika in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Selleys | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sika | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Gorilla Glue | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Bostik | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Liquid Nails | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Loctite | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Araldite | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Holdfast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tarzan's Grip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Parfix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about adhesive and sealant brands - Asked ChatGPT "Which adhesive and sealant brand should I buy in New Zealand?": 1. Selleys, 2. Sika, 3. Bostik, 4. Liquid Nails - Asked ChatGPT "What are the best adhesive and sealant brands in New Zealand?": 1. Sika, 2. Selleys, 3. Bostik, 4. Gorilla Glue, 5. Liquid Nails, 6. Araldite - Asked ChatGPT "What's the best adhesive and sealant brand in New Zealand for home repairs?": 1. Selleys, 2. Sika, 3. Bostik, 4. Gorilla Glue, 5. Liquid Nails, 6. Araldite - Searched Google, AI Overview "best glue brand": 1. Loctite, 2. Gorilla Glue, 3. Selleys, 4. Liquid Nails - Searched Google, AI Overview "construction adhesive nz": 1. Liquid Nails, 2. Selleys, 3. Gorilla Glue, 4. Bostik, 5. Sika Not named in any answer: Holdfast, Tarzan's Grip and Parfix. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand adhesive and sealant brands in October 2026? - In October 2026, Sika overtook Bostik to rank 6th among adhesive and sealant brands in New Zealand, with 5.3% of the searches. - In October 2026, Selleys lost share of searches among adhesive and sealant brands in New Zealand, from 17.8% to 15.7%. ## How has branded search for Selleys and Sika changed in New Zealand over the last 12 months? | Month | Selleys estimated searches | Selleys Share of Search | Selleys rank | Sika estimated searches | Sika Share of Search | Sika rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.1K | 18% | 1 | 350 | 5.9% | 7 | | Dec 2025 | 1.1K | 18.7% | 1 | 310 | 5.4% | 7 | | Jan 2026 | 1.2K | 19.1% | 1 | 350 | 5.6% | 6 | | Feb 2026 | 1K | 17.2% | 2 | 330 | 5.6% | 7 | | Mar 2026 | 1.1K | 17.7% | 1 | 310 | 4.9% | 8 | | Apr 2026 | 1.2K | 20.3% | 1 | 330 | 5.4% | 6 | | May 2026 | 1.2K | 19.1% | 1 | 340 | 5.6% | 7 | | Jun 2026 | 1.1K | 18.1% | 2 | 330 | 5.2% | 7 | | Jul 2026 | 1.1K | 17.3% | 2 | 350 | 5.4% | 7 | | Aug 2026 | 1.2K | 17.9% | 2 | 350 | 5.1% | 7 | | Sep 2026 | 1.3K | 17.8% | 4 | 310 | 4.4% | 7 | | Oct 2026 | 1.4K | 15.7% | 4 | 470 | 5.3% | 6 | ## How are Selleys’ and Sika’s branded searches counted? Brandwave collects information about searches that people make online using Selleys’ and Sika’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Selleys**: Measured on the search terms “armour flex selleys”, “ezi press selleys”, “ezy glide selleys”, “flexiseal selleys”, “mortar works selleys”, “plasti bond selleys”, “sealant selleys”, “selleys”, “selleys 308”, “selleys 401”, “selleys 401 silicone”, “selleys adhesives”, “selleys araldite”, “selleys knead it”, “selleys kwik grip”, “selleys marine flex”, “selleys power grip”, “selleys products”, “selleys quick grip”, “selleys sealant”, “selleys silicone”, “selleys silicone sealant”, “selleys spakfilla”, “selleys storm sealant” and “selleys super cloth”, summed into one figure. - **Sika**: Measured on the search terms “sika glue”, “sika sealant” and “sika silicone”, summed into one figure. - [Selleys profile](/demand/nz/brands/selleys) - [Sika profile](/demand/nz/brands/sika) - [All adhesive and sealant brands in New Zealand](/demand/nz/categories/nz-adhesive-and-sealant-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Selleys or Sika more popular in search? In October 2026, Selleys had more branded searches than Sika among adhesive and sealant brands in New Zealand. Selleys had about 1,400 branded searches, while Sika had 470. Selleys made up 15.7% of all adhesive and sealant brand searches we track, and Sika accounted for 5.3%. ## Cite this page Brandwave. "Selleys vs Sika: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/selleys-vs-sika This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/selleys-vs-sika. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.