--- title: "SEEK vs Trade Me Jobs: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, SEEK or Trade Me Jobs? Compare estimated monthly branded-search demand and Share of Search inside the job boards set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/seek-vs-trade-me-jobs" publisher: "Brandwave" --- # SEEK vs Trade Me Jobs: Which is more popular by branded search in New Zealand? Which is more popular in search, SEEK or Trade Me Jobs? Compare estimated monthly branded-search demand and Share of Search inside the job boards set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SEEK and Trade Me Jobs - **Competitive set**: job boards - **Market**: New Zealand - **Month measured**: Aug 2026 - **SEEK Share of Search**: 74.4% - **Trade Me Jobs Share of Search**: 8.8% ## Which is more popular in search, SEEK or Trade Me Jobs? - In August 2026, SEEK had more branded searches than Trade Me Jobs among job boards in New Zealand. SEEK was estimated to have 629K branded searches compared to Trade Me Jobs’ 74.4K, and held a 74.4% Share of Search versus Trade Me Jobs’ 8.8%. - SEEK was ahead of Trade Me Jobs in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, SEEK’s estimated Share of Search among job boards in New Zealand moved from 65.9% to 74.4%, and its estimated monthly branded searches moved from 473K to 629K. - Across the 11 months ending August 2026, Trade Me Jobs’ estimated Share of Search among job boards in New Zealand moved from 12.3% to 8.8%, and its estimated monthly branded searches moved from 88K to 74.4K. ## How did search popularity change for New Zealand job boards in August 2026? - In August 2026, SEEK gained estimated Share of Search among job boards in New Zealand, from 72.8% to 74.4%. - In August 2026, Trade Me Jobs lost estimated Share of Search among job boards in New Zealand, from 9.7% to 8.8%. ## Month by month | Month | SEEK estimated searches | SEEK Share of Search | SEEK rank | Trade Me Jobs estimated searches | Trade Me Jobs Share of Search | Trade Me Jobs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 473K | 65.9% | 1 | 88K | 12.3% | 2 | | Nov 2025 | 471K | 63.7% | 1 | 88.6K | 12% | 2 | | Dec 2025 | 382K | 66.3% | 1 | 73.4K | 12.8% | 2 | | Jan 2026 | 542K | 68.6% | 1 | 93.2K | 11.8% | 2 | | Feb 2026 | 467K | 65.9% | 1 | 98.2K | 13.8% | 2 | | Mar 2026 | 544K | 67.1% | 1 | 113K | 14% | 2 | | Apr 2026 | 446K | 67.9% | 1 | 71.9K | 10.9% | 2 | | May 2026 | 544K | 70.3% | 1 | 86.2K | 11.1% | 2 | | Jun 2026 | 546K | 72.3% | 1 | 73.1K | 9.7% | 2 | | Jul 2026 | 546K | 72.8% | 1 | 72.4K | 9.7% | 2 | | Aug 2026 | 629K | 74.4% | 1 | 74.4K | 8.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using SEEK’s and Trade Me Jobs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SEEK**: Measured on the search terms “auckland jobs seek”, “auckland seek jobs”, “job seek auckland”, “job seek auckland new zealand”, “job seek nz”, “jobs at seek”, “jobs in auckland seek”, “jobs in seek”, “jobs nz seek”, “jobs on seek”, “jobs on seek nz”, “jobs seek”, “jobs seek auckland”, “jobs seek nz”, “jobs with seek”, “new zealand jobs seek”, “nz seek”, “nz seek jobs”, “SEEK”, “seek app”, “seek auckland”, “seek christchurch”, “seek co nz”, “seek co nz job”, “seek co nz jobs”, “seek com”, “seek for jobs”, “seek in nz”, “seek it nz”, “seek job”, “seek job auckland”, “seek job new zealand”, “seek jobs”, “seek jobs auckland”, “seek jobs auckland nz”, “seek jobs christchurch”, “seek jobs in auckland”, “seek jobs new zealand”, “seek jobs nz”, “seek jobs wellington”, “seek new zealand”, “seek nz”, “seek nz jobs”, “seek wellington” and “seek.co.nz”, summed into one figure. - **Trade Me Jobs**: Measured on the search terms “dunedin jobs trade me”, “jobs at trade me”, “jobs at trademe”, “jobs christchurch trade me”, “jobs in auckland trade me”, “jobs in christchurch trade me”, “jobs in nelson trade me”, “jobs in tauranga trade me”, “jobs nelson trade me”, “jobs nz trade me”, “jobs on trade me”, “jobs trade me”, “jobs trade me auckland”, “nelson jobs trade me”, “trade me job”, “Trade Me Jobs”, “trade me jobs auckland”, “trade me jobs christchurch”, “trade me jobs christchurch nz”, “trade me jobs dunedin”, “trade me jobs dunedin nz”, “trade me jobs hamilton”, “trade me jobs in auckland”, “trade me jobs in christchurch”, “trade me jobs in nelson”, “trade me jobs in tauranga”, “trade me jobs in wellington”, “trade me jobs nelson”, “trade me jobs nelson nz”, “trade me jobs new zealand”, “trade me jobs nz”, “trade me jobs tauranga”, “trade me jobs tauranga nz”, “trade me jobs wellington”, “trade me new zealand jobs”, “trade me nz jobs”, “trade me tauranga jobs”, “trade me wellington jobs”, “trademe co nz jobs”, “trademe farm jobs”, “trademe farming jobs”, “trademe jobs”, “trademe jobs in auckland”, “trademe new zealand jobs”, “trademe part time jobs” and “www trademe co nz jobs”, summed into one figure. - [SEEK profile](/demand/nz/brands/seek) - [Trade Me Jobs profile](/demand/nz/brands/trade-me-jobs) - [All job boards in New Zealand](/demand/nz/categories/nz-job-boards): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, SEEK or Trade Me Jobs? In August 2026, SEEK had more branded searches than Trade Me Jobs among job boards in New Zealand. SEEK was estimated to have 629K branded searches compared to Trade Me Jobs’ 74.4K, and held a 74.4% Share of Search versus Trade Me Jobs’ 8.8%. ## Cite this page Brandwave. "SEEK vs Trade Me Jobs: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/seek-vs-trade-me-jobs This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/seek-vs-trade-me-jobs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.