---
title: "Seed vs Yakult: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Seed or Yakult? Compare estimated monthly branded-search demand and Share of Search inside the Probiotic brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/seed-vs-yakult"
publisher: "Brandwave"
---

# Seed vs Yakult: Which is more popular by branded search in New Zealand?

Which is more popular in search, Seed or Yakult? Compare estimated monthly branded-search demand and Share of Search inside the Probiotic brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Seed and Yakult
- **Competitive set**: Probiotic brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Seed Share of Search**: 1.5%
- **Yakult Share of Search**: 39%

## Which is more popular in search, Seed or Yakult?

- In August 2026, Yakult had more branded searches than Seed among probiotic brands in New Zealand. Yakult was estimated to have 3.4K branded searches compared to Seed’s 130, and held a 39% Share of Search versus Seed’s 1.5%.
- Yakult was ahead of Seed in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Seed’s estimated Share of Search among probiotic brands in New Zealand moved from 0.26% to 1.5%, and its estimated monthly branded searches moved from 20 to 130.
- Across the 11 months ending August 2026, Yakult’s estimated Share of Search among probiotic brands in New Zealand moved from 40.9% to 39%, and its estimated monthly branded searches moved from 3.1K to 3.4K.

## How did search popularity change for New Zealand probiotic brands in August 2026?

- In August 2026, Yakult lost estimated Share of Search among probiotic brands in New Zealand, from 40.9% to 39%.
- Estimated monthly branded searches for Seed in New Zealand rose 550% over 11 measured months, from 20 to 130 in August 2026.

## Month by month

| Month | Seed estimated searches | Seed Share of Search | Seed rank | Yakult estimated searches | Yakult Share of Search | Yakult rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 0.26% | 5 | 3.1K | 40.9% | 1 |
| Nov 2025 | 20 | 0.28% | 5 | 2.9K | 40.8% | 1 |
| Dec 2025 | 10 | 0.16% | 5 | 2.4K | 38.7% | 2 |
| Jan 2026 | 20 | 0.28% | 5 | 3.1K | 42.5% | 1 |
| Feb 2026 | 30 | 0.44% | 5 | 3K | 44.1% | 1 |
| Mar 2026 | 40 | 0.51% | 5 | 3.2K | 39.9% | 2 |
| Apr 2026 | 100 | 1.3% | 5 | 3.1K | 39.9% | 1 |
| May 2026 | 130 | 1.6% | 5 | 3.1K | 39.2% | 2 |
| Jun 2026 | 110 | 1.4% | 5 | 3.2K | 40.4% | 1 |
| Jul 2026 | 130 | 1.5% | 5 | 3.5K | 40.9% | 1 |
| Aug 2026 | 130 | 1.5% | 5 | 3.4K | 39% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Seed’s and Yakult’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Seed**: Measured on the search terms “seed daily synbiotic probiotic”, “seed ds 01” and “seed gut health”, summed into one figure.
- **Yakult**: Measured on the search terms “milk yakult”, “yakult”, “yakult drink”, “yakult drink probiotic”, “yakult gut health”, “yakult lite”, “yakult near me”, “yakult new zealand”, “yakult nz” and “yakult probiotic”, summed into one figure.

- [Seed profile](/demand/nz/brands/seed)
- [Yakult profile](/demand/nz/brands/yakult)
- [All probiotic brands in New Zealand](/demand/nz/categories/nz-probiotic-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Seed or Yakult?

In August 2026, Yakult had more branded searches than Seed among probiotic brands in New Zealand. Yakult was estimated to have 3.4K branded searches compared to Seed’s 130, and held a 39% Share of Search versus Seed’s 1.5%.

## Cite this page

Brandwave. "Seed vs Yakult: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/seed-vs-yakult

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/seed-vs-yakult. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.