--- title: "Secureframe vs Thoropass: Which is more popular in New Zealand?" description: "Is Secureframe or Thoropass more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Security compliance automation platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/secureframe-vs-thoropass" publisher: "Brandwave" --- # Secureframe vs Thoropass: Which is more popular in New Zealand? Is Secureframe or Thoropass more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Security compliance automation platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Secureframe and Thoropass - **Competitive set**: Security compliance automation platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Secureframe Share of Search**: 0.59% - **Thoropass Share of Search**: 1.2% ## Is Secureframe or Thoropass more popular in search? - In October 2026, Thoropass had more branded searches than Secureframe among security compliance automation platforms in New Zealand. Thoropass had about 20 branded searches, while Secureframe had 10. Thoropass made up 1.2% of all security compliance automation platform searches we track, and Secureframe accounted for 0.59%. - The lead changed hands once in the 12 months ending October 2026: Thoropass took it in July 2026. - Across the 12 months ending October 2026, Secureframe’s share of searches among security compliance automation platforms in New Zealand moved from 0.46% to 0.59%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending October 2026, Thoropass’ share of searches among security compliance automation platforms in New Zealand moved from 0.46% to 1.2%, and its estimated monthly branded searches moved from 10 to 20. ## Top security compliance automation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Secureframe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Thoropass did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vanta | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Drata | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Secureframe | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Sprinto | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Scytale | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thoropass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about security compliance automation platforms - Asked ChatGPT "Which security compliance automation platform should I use in New Zealand?": 1. Vanta, 2. Drata, 3. Secureframe - Asked ChatGPT "What are the best security compliance automation platforms in New Zealand?": 1. Vanta, 2. Drata, 3. Sprinto, 4. Secureframe - Asked ChatGPT "What's the best security compliance automation platform in New Zealand for audit evidence?": 1. Vanta, 2. Drata, 3. Secureframe - Searched Google, AI Overview "security audit software": 1. Vanta, 2. Drata - Searched Google, AI Overview "compliance automation platform": 1. Vanta, 2. Drata, 3. Secureframe, 4. Sprinto Not named in any answer: Scytale and Thoropass. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand security compliance automation platforms in October 2026? - In October 2026, Thoropass lost share of searches among security compliance automation platforms in New Zealand, from 2.2% to 1.2%. - In October 2026, Secureframe lost share of searches among security compliance automation platforms in New Zealand, from 1.4% to 0.59%. ## How has branded search for Secureframe and Thoropass changed in New Zealand over the last 12 months? | Month | Secureframe estimated searches | Secureframe Share of Search | Secureframe rank | Thoropass estimated searches | Thoropass Share of Search | Thoropass rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 0.46% | 5 | 10 | 0.46% | 6 | | Dec 2025 | 10 | 0.75% | 5 | 10 | 0.75% | 6 | | Jan 2026 | 20 | 1.5% | 5 | 10 | 0.76% | 6 | | Feb 2026 | 20 | 1.5% | 5 | 10 | 0.76% | 6 | | Mar 2026 | 10 | 0.4% | 5 | 10 | 0.4% | 6 | | Apr 2026 | 20 | 1.5% | 5 | 10 | 0.74% | 6 | | May 2026 | 20 | 1.6% | 5 | 10 | 0.79% | 6 | | Jun 2026 | 10 | 0.65% | 5 | 10 | 0.65% | 6 | | Jul 2026 | 10 | 0.68% | 6 | 20 | 1.4% | 5 | | Aug 2026 | 10 | 0.58% | 5 | 10 | 0.58% | 6 | | Sep 2026 | 20 | 1.4% | 6 | 30 | 2.2% | 5 | | Oct 2026 | 10 | 0.59% | 6 | 20 | 1.2% | 5 | ## How are Secureframe’s and Thoropass’ branded searches counted? Brandwave collects information about searches that people make online using Secureframe’s and Thoropass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Secureframe**: Measured on the search term “secureframe”. - **Thoropass**: Measured on the search term “thoropass”. - [Secureframe profile](/demand/nz/brands/secureframe) - [Thoropass profile](/demand/nz/brands/thoropass) - [All security compliance automation platforms in New Zealand](/demand/nz/categories/nz-security-compliance-automation-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Secureframe or Thoropass more popular in search? In October 2026, Thoropass had more branded searches than Secureframe among security compliance automation platforms in New Zealand. Thoropass had about 20 branded searches, while Secureframe had 10. Thoropass made up 1.2% of all security compliance automation platform searches we track, and Secureframe accounted for 0.59%. ## Cite this page Brandwave. "Secureframe vs Thoropass: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/secureframe-vs-thoropass This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/secureframe-vs-thoropass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.