--- title: "Secretlab vs Steelcase: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Secretlab or Steelcase? Compare estimated monthly branded-search demand and Share of Search inside the Gaming and office chair brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/secretlab-vs-steelcase" publisher: "Brandwave" --- # Secretlab vs Steelcase: Which is more popular by branded search in New Zealand? Which is more popular in search, Secretlab or Steelcase? Compare estimated monthly branded-search demand and Share of Search inside the Gaming and office chair brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Secretlab and Steelcase - **Competitive set**: Gaming and office chair brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Secretlab Share of Search**: 41.5% - **Steelcase Share of Search**: 4.4% ## Which is more popular in search, Secretlab or Steelcase? - In August 2026, Secretlab had more branded searches than Steelcase among gaming and office chair brands in New Zealand. Secretlab was estimated to have 6.1K branded searches compared to Steelcase’s 640, and held a 41.5% Share of Search versus Steelcase’s 4.4%. - Secretlab was ahead of Steelcase in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Secretlab’s estimated Share of Search among gaming and office chair brands in New Zealand moved from 36.6% to 41.5%, and its estimated monthly branded searches moved from 4.6K to 6.1K. - Across the 11 months ending August 2026, Steelcase’s estimated Share of Search among gaming and office chair brands in New Zealand moved from 6.1% to 4.4%, and its estimated monthly branded searches moved from 770 to 640. ## How did search popularity change for New Zealand gaming and office chair brands in August 2026? - In August 2026, Secretlab lost estimated Share of Search among gaming and office chair brands in New Zealand, from 49.1% to 41.5%. - In August 2026, Steelcase lost estimated Share of Search among gaming and office chair brands in New Zealand, from 5.3% to 4.4%. ## Month by month | Month | Secretlab estimated searches | Secretlab Share of Search | Secretlab rank | Steelcase estimated searches | Steelcase Share of Search | Steelcase rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.6K | 36.6% | 1 | 770 | 6.1% | 4 | | Nov 2025 | 5.1K | 36.4% | 1 | 810 | 5.8% | 4 | | Dec 2025 | 4.4K | 31.8% | 1 | 810 | 5.9% | 4 | | Jan 2026 | 4.8K | 31.6% | 2 | 840 | 5.5% | 4 | | Feb 2026 | 4.8K | 33.6% | 2 | 1.4K | 9.4% | 4 | | Mar 2026 | 5K | 32.7% | 2 | 890 | 5.8% | 4 | | Apr 2026 | 5.2K | 34.7% | 1 | 1.3K | 8.7% | 4 | | May 2026 | 7.9K | 43.5% | 1 | 1.8K | 9.6% | 4 | | Jun 2026 | 7.6K | 45.3% | 1 | 870 | 5.2% | 4 | | Jul 2026 | 8.6K | 49.1% | 1 | 920 | 5.3% | 4 | | Aug 2026 | 6.1K | 41.5% | 1 | 640 | 4.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Secretlab’s and Steelcase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Secretlab**: Measured on the search terms “secretlab”, “secretlab chair”, “secretlab co”, “secretlab desk”, “secretlab gaming chair”, “secretlab magnus”, “secretlab magnus pro”, “secretlab magnus pro desk”, “secretlab magnus pro xl”, “secretlab near me”, “secretlab new zealand”, “secretlab nz”, “secretlab office chair”, “secretlab pokemon”, “secretlab table”, “secretlab titan”, “secretlab titan evo”, “secretlab titan evo chair” and “secretlab titan evo gaming chair”, summed into one figure. - **Steelcase**: Measured on the search terms “steelcase”, “steelcase amia”, “steelcase chair”, “steelcase chair ergonomic”, “steelcase com”, “steelcase desk chair”, “steelcase gaming chair”, “steelcase gesture”, “steelcase gesture chair”, “steelcase gesture desk chair”, “steelcase gesture ergonomic chair”, “steelcase gesture ergonomic office chair”, “steelcase near me”, “steelcase nz” and “steelcase series 1”, summed into one figure. - [Secretlab profile](/demand/nz/brands/secretlab) - [Steelcase profile](/demand/nz/brands/steelcase) - [All gaming and office chair brands in New Zealand](/demand/nz/categories/nz-gaming-chair-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Secretlab or Steelcase? In August 2026, Secretlab had more branded searches than Steelcase among gaming and office chair brands in New Zealand. Secretlab was estimated to have 6.1K branded searches compared to Steelcase’s 640, and held a 41.5% Share of Search versus Steelcase’s 4.4%. ## Cite this page Brandwave. "Secretlab vs Steelcase: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/secretlab-vs-steelcase This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/secretlab-vs-steelcase. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.