--- title: "Seafolly vs Speedo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Seafolly or Speedo? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/seafolly-vs-speedo" publisher: "Brandwave" --- # Seafolly vs Speedo: Which is more popular by branded search in New Zealand? Which is more popular in search, Seafolly or Speedo? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Seafolly and Speedo - **Competitive set**: Swimwear brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Seafolly Share of Search**: 23.9% - **Speedo Share of Search**: 33% ## Which is more popular in search, Seafolly or Speedo? - In August 2026, Speedo had more branded searches than Seafolly among swimwear brands in New Zealand. Speedo was estimated to have 4.7K branded searches compared to Seafolly’s 3.4K, and held a 33% Share of Search versus Seafolly’s 23.9%. - Speedo was ahead of Seafolly in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Seafolly’s estimated Share of Search among swimwear brands in New Zealand held steady at 23.9%, and its estimated monthly branded searches moved from 3.6K to 3.4K. - Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swimwear brands in New Zealand moved from 32.6% to 33%, and its estimated monthly branded searches moved from 4.9K to 4.7K. ## How did search popularity change for New Zealand swimwear brands in August 2026? - In August 2026, Seafolly lost estimated Share of Search among swimwear brands in New Zealand, from 24.9% to 23.9%. ## Month by month | Month | Seafolly estimated searches | Seafolly Share of Search | Seafolly rank | Speedo estimated searches | Speedo Share of Search | Speedo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 23.9% | 2 | 4.9K | 32.6% | 1 | | Nov 2025 | 5.5K | 27% | 2 | 6.1K | 29.9% | 1 | | Dec 2025 | 5K | 29.4% | 2 | 5.7K | 33.3% | 1 | | Jan 2026 | 3.6K | 21.6% | 2 | 5.8K | 34.7% | 1 | | Feb 2026 | 1.8K | 13.4% | 4 | 5.1K | 38.4% | 1 | | Mar 2026 | 1.6K | 12.5% | 4 | 4.9K | 37.7% | 1 | | Apr 2026 | 1.7K | 16.5% | 2 | 4K | 38.5% | 1 | | May 2026 | 2K | 17.4% | 3 | 4.2K | 36.3% | 1 | | Jun 2026 | 3.4K | 25.7% | 2 | 4.2K | 31.8% | 1 | | Jul 2026 | 3.3K | 24.9% | 2 | 4.4K | 33.3% | 1 | | Aug 2026 | 3.4K | 23.9% | 2 | 4.7K | 33% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Seafolly’s and Speedo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Seafolly**: Measured on the search terms “seafolly”, “seafolly bikini”, “seafolly com”, “seafolly dress”, “seafolly near me”, “seafolly nz”, “seafolly one piece”, “seafolly online”, “seafolly sale”, “seafolly swim”, “seafolly tankini” and “seafolly togs”, summed into one figure. - **Speedo**: Measured on the search terms “mens speedo”, “mens speedo bathing suits”, “speedo”, “speedo 1 piece swimsuit”, “speedo au”, “speedo bathers”, “speedo bikini”, “speedo com”, “speedo fin”, “speedo goggles”, “speedo near me”, “speedo nz”, “speedo online”, “speedo swim caps”, “speedo swim goggles”, “speedo togs”, “speedo trunks”, “speedo vanquisher” and “speedo womens swimwear”, summed into one figure. - [Seafolly profile](/demand/nz/brands/seafolly) - [Speedo profile](/demand/nz/brands/speedo) - [All swimwear brands in New Zealand](/demand/nz/categories/nz-swimwear-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Seafolly or Speedo? In August 2026, Speedo had more branded searches than Seafolly among swimwear brands in New Zealand. Speedo was estimated to have 4.7K branded searches compared to Seafolly’s 3.4K, and held a 33% Share of Search versus Seafolly’s 23.9%. ## Cite this page Brandwave. "Seafolly vs Speedo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/seafolly-vs-speedo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/seafolly-vs-speedo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.