--- title: "Sea to Summit vs Therm-a-Rest: Which is searched more in New Zealand?" description: "Is Sea to Summit or Therm-a-Rest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sea-to-summit-vs-therm-a-rest" publisher: "Brandwave" --- # Sea to Summit vs Therm-a-Rest: Which is searched more in New Zealand? Is Sea to Summit or Therm-a-Rest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sea to Summit and Therm-a-Rest - **Competitive set**: Sleeping bag brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Sea to Summit Share of Search**: 0.65% - **Therm-a-Rest Share of Search**: 0.29% ## Is Sea to Summit or Therm-a-Rest more popular in search? - In September 2026, Sea to Summit had more branded searches than Therm-a-Rest among sleeping bag brands in New Zealand. Sea to Summit had about 720 branded searches, while Therm-a-Rest had 320. Sea to Summit made up 0.65% of all sleeping bag brand searches we track, and Therm-a-Rest accounted for 0.29%. - Sea to Summit was ahead of Therm-a-Rest in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sea to Summit’s share of searches among sleeping bag brands in New Zealand moved from 0.73% to 0.65%, and its estimated monthly branded searches moved from 880 to 720. - Across the 12 months ending September 2026, Therm-a-Rest’s share of searches among sleeping bag brands in New Zealand moved from 0.4% to 0.29%, and its estimated monthly branded searches moved from 480 to 320. ## Top sleeping bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Sea to Summit appeared in all three answers. Therm-a-Rest did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Macpac | 1st | 3 of 3 | 3 of 3 | | Sea to Summit | 2nd | 3 of 3 | 3 of 3 | | Kathmandu | 3rd | 2 of 3 | 2 of 3 | | One Planet | 4th | 2 of 3 | 2 of 3 | | Rab | 4th | 1 of 3 | 1 of 3 | | Therm-a-Rest | Not ranked | 0 of 3 | 0 of 3 | | Exped | Not ranked | 0 of 3 | 0 of 3 | | Big Agnes | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about sleeping bag brands - Asked ChatGPT "Which sleeping bag brand should I buy in New Zealand?": 1. Kathmandu, 2. Macpac, 3. Sea to Summit - Asked ChatGPT "What are the best sleeping bag brands in New Zealand?": 1. Macpac, 2. Sea to Summit, 3. Rab, 4. One Planet - Asked ChatGPT "What's the best sleeping bag brand in New Zealand for tramping and camping?": 1. Macpac, 2. Sea to Summit, 3. Kathmandu, 4. One Planet Not named in any answer: Therm-a-Rest, Exped and Big Agnes. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand sleeping bag brands in September 2026? - Estimated monthly branded searches for Therm-a-Rest in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in September 2026. - Estimated monthly branded searches for Sea to Summit in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | Sea to Summit estimated searches | Sea to Summit Share of Search | Sea to Summit rank | Therm-a-Rest estimated searches | Therm-a-Rest Share of Search | Therm-a-Rest rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.73% | 3 | 480 | 0.4% | 4 | | Nov 2025 | 1K | 0.62% | 3 | 590 | 0.37% | 4 | | Dec 2025 | 1K | 0.54% | 3 | 570 | 0.31% | 4 | | Jan 2026 | 1K | 0.65% | 3 | 590 | 0.39% | 4 | | Feb 2026 | 1K | 0.81% | 3 | 590 | 0.48% | 4 | | Mar 2026 | 1K | 0.68% | 3 | 530 | 0.36% | 4 | | Apr 2026 | 880 | 0.54% | 3 | 430 | 0.26% | 4 | | May 2026 | 880 | 0.59% | 3 | 330 | 0.22% | 4 | | Jun 2026 | 720 | 0.41% | 3 | 350 | 0.2% | 4 | | Jul 2026 | 720 | 0.44% | 3 | 280 | 0.17% | 6 | | Aug 2026 | 720 | 0.54% | 3 | 350 | 0.26% | 4 | | Sep 2026 | 720 | 0.65% | 3 | 320 | 0.29% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Sea to Summit’s and Therm-a-Rest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sea to Summit**: Measured on the search term “sea to summit”. - **Therm-a-Rest**: Measured on the search terms “therm-a-rest” and “thermarest sleeping pad”, summed into one figure. - [Sea to Summit profile](/demand/nz/brands/sea-to-summit) - [Therm-a-Rest profile](/demand/nz/brands/therm-a-rest) - [All sleeping bag brands in New Zealand](/demand/nz/categories/nz-sleeping-bag-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sea to Summit or Therm-a-Rest more popular in search? In September 2026, Sea to Summit had more branded searches than Therm-a-Rest among sleeping bag brands in New Zealand. Sea to Summit had about 720 branded searches, while Therm-a-Rest had 320. Sea to Summit made up 0.65% of all sleeping bag brand searches we track, and Therm-a-Rest accounted for 0.29%. ## Cite this page Brandwave. "Sea to Summit vs Therm-a-Rest: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/sea-to-summit-vs-therm-a-rest This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sea-to-summit-vs-therm-a-rest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.