---
title: "SE Ranking vs Ubersuggest: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, SE Ranking or Ubersuggest? Compare estimated monthly branded-search demand and Share of Search inside the SEO tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/se-ranking-vs-ubersuggest"
publisher: "Brandwave"
---

# SE Ranking vs Ubersuggest: Which is more popular by branded search in New Zealand?

Which is more popular in search, SE Ranking or Ubersuggest? Compare estimated monthly branded-search demand and Share of Search inside the SEO tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: SE Ranking and Ubersuggest
- **Competitive set**: SEO tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **SE Ranking Share of Search**: 6.5%
- **Ubersuggest Share of Search**: 9.3%

## Which is more popular in search, SE Ranking or Ubersuggest?

- In August 2026, Ubersuggest had more branded searches than SE Ranking among SEO tools in New Zealand. Ubersuggest was estimated to have 400 branded searches compared to SE Ranking’s 280, and held a 9.3% Share of Search versus SE Ranking’s 6.5%.
- Ubersuggest was ahead of SE Ranking in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SE Ranking’s estimated Share of Search among SEO tools in New Zealand moved from 5.5% to 6.5%, and its estimated monthly branded searches moved from 270 to 280.
- Across the 11 months ending August 2026, Ubersuggest’s estimated Share of Search among SEO tools in New Zealand moved from 12.2% to 9.3%, and its estimated monthly branded searches moved from 600 to 400.

## How did search popularity change for New Zealand SEO tools in August 2026?

- In August 2026, Ubersuggest gained estimated Share of Search among SEO tools in New Zealand, from 7.9% to 9.3%.
- In August 2026, SE Ranking gained estimated Share of Search among SEO tools in New Zealand, from 5.2% to 6.5%.

## Month by month

| Month | SE Ranking estimated searches | SE Ranking Share of Search | SE Ranking rank | Ubersuggest estimated searches | Ubersuggest Share of Search | Ubersuggest rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 270 | 5.5% | 5 | 600 | 12.2% | 3 |
| Nov 2025 | 270 | 6.8% | 5 | 500 | 12.5% | 3 |
| Dec 2025 | 140 | 4.9% | 5 | 330 | 11.6% | 3 |
| Jan 2026 | 170 | 4.2% | 5 | 400 | 10% | 3 |
| Feb 2026 | 210 | 5% | 5 | 390 | 9.3% | 3 |
| Mar 2026 | 260 | 5% | 5 | 600 | 11.6% | 3 |
| Apr 2026 | 210 | 5% | 5 | 490 | 11.6% | 3 |
| May 2026 | 270 | 6% | 5 | 480 | 10.7% | 3 |
| Jun 2026 | 270 | 6.2% | 5 | 500 | 11.5% | 3 |
| Jul 2026 | 210 | 5.2% | 5 | 320 | 7.9% | 4 |
| Aug 2026 | 280 | 6.5% | 5 | 400 | 9.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using SE Ranking’s and Ubersuggest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **SE Ranking**: Measured on the search terms “se ranking”, “se ranking keyword research”, “seranking” and “seranking com”, summed into one figure.
- **Ubersuggest**: Measured on the search terms “ubersuggest”, “ubersuggest backlinks”, “ubersuggest keyword research” and “ubersuggest seo”, summed into one figure.

- [SE Ranking profile](/demand/nz/brands/se-ranking)
- [Ubersuggest profile](/demand/nz/brands/ubersuggest)
- [All SEO tools in New Zealand](/demand/nz/categories/nz-seo-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, SE Ranking or Ubersuggest?

In August 2026, Ubersuggest had more branded searches than SE Ranking among SEO tools in New Zealand. Ubersuggest was estimated to have 400 branded searches compared to SE Ranking’s 280, and held a 9.3% Share of Search versus SE Ranking’s 6.5%.

## Cite this page

Brandwave. "SE Ranking vs Ubersuggest: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/se-ranking-vs-ubersuggest

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/se-ranking-vs-ubersuggest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.