--- title: "Screaming Frog vs Semrush: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Screaming Frog or Semrush? Compare estimated monthly branded-search demand and Share of Search inside the SEO tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/screaming-frog-vs-semrush" publisher: "Brandwave" --- # Screaming Frog vs Semrush: Which is more popular by branded search in New Zealand? Which is more popular in search, Screaming Frog or Semrush? Compare estimated monthly branded-search demand and Share of Search inside the SEO tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Screaming Frog and Semrush - **Competitive set**: SEO tools - **Market**: New Zealand - **Month measured**: Aug 2026 - **Screaming Frog Share of Search**: 9.8% - **Semrush Share of Search**: 50.2% ## Which is more popular in search, Screaming Frog or Semrush? - In August 2026, Semrush had more branded searches than Screaming Frog among SEO tools in New Zealand. Semrush was estimated to have 2.2K branded searches compared to Screaming Frog’s 420, and held a 50.2% Share of Search versus Screaming Frog’s 9.8%. - Semrush was ahead of Screaming Frog in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Screaming Frog’s estimated Share of Search among SEO tools in New Zealand moved from 7.9% to 9.8%, and its estimated monthly branded searches moved from 390 to 420. - Across the 11 months ending August 2026, Semrush’s estimated Share of Search among SEO tools in New Zealand moved from 46.5% to 50.2%, and its estimated monthly branded searches moved from 2.3K to 2.2K. ## How did search popularity change for New Zealand SEO tools in August 2026? - In August 2026, Screaming Frog gained estimated Share of Search among SEO tools in New Zealand, from 8.9% to 9.8%. - In August 2026, Semrush lost estimated Share of Search among SEO tools in New Zealand, from 55.1% to 50.2%. ## Month by month | Month | Screaming Frog estimated searches | Screaming Frog Share of Search | Screaming Frog rank | Semrush estimated searches | Semrush Share of Search | Semrush rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 7.9% | 4 | 2.3K | 46.5% | 1 | | Nov 2025 | 370 | 9.3% | 4 | 2.1K | 52.5% | 1 | | Dec 2025 | 270 | 9.5% | 4 | 1.5K | 52.1% | 1 | | Jan 2026 | 320 | 8% | 4 | 2.2K | 54.4% | 1 | | Feb 2026 | 360 | 8.6% | 4 | 2.1K | 51.4% | 1 | | Mar 2026 | 450 | 8.7% | 4 | 2.8K | 53.5% | 1 | | Apr 2026 | 410 | 9.7% | 4 | 2.2K | 51.7% | 1 | | May 2026 | 420 | 9.4% | 4 | 2.2K | 49.6% | 1 | | Jun 2026 | 490 | 11.2% | 4 | 2.2K | 50% | 1 | | Jul 2026 | 360 | 8.9% | 3 | 2.2K | 55.1% | 1 | | Aug 2026 | 420 | 9.8% | 3 | 2.2K | 50.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Screaming Frog’s and Semrush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Screaming Frog**: Measured on the search terms “screaming frog”, “screaming frog backlinks”, “screaming frog online”, “screaming frog seo”, “screaming frog seo spider”, “screamingfrog”, “screamingfrog co uk” and “screamingfrog seo”, summed into one figure. - **Semrush**: Measured on the search terms “ranking semrush”, “semrush”, “semrush backlinks”, “semrush com”, “semrush cost”, “semrush keyword analysis”, “semrush keyword tool”, “semrush keywords”, “semrush near me”, “semrush new zealand”, “semrush plans”, “semrush pricing”, “semrush reports”, “semrush seo”, “semrush seo audit”, “semrush seo tools”, “semrush site audit”, “semrush site audit tool”, “sites like semrush” and “tool semrush”, summed into one figure. - [Screaming Frog profile](/demand/nz/brands/screaming-frog) - [Semrush profile](/demand/nz/brands/semrush) - [All SEO tools in New Zealand](/demand/nz/categories/nz-seo-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Screaming Frog or Semrush? In August 2026, Semrush had more branded searches than Screaming Frog among SEO tools in New Zealand. Semrush was estimated to have 2.2K branded searches compared to Screaming Frog’s 420, and held a 50.2% Share of Search versus Screaming Frog’s 9.8%. ## Cite this page Brandwave. "Screaming Frog vs Semrush: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/screaming-frog-vs-semrush This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/screaming-frog-vs-semrush. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.