---
title: "Screaming Frog vs SE Ranking: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Screaming Frog or SE Ranking? Compare estimated monthly branded-search demand and Share of Search inside the SEO tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/screaming-frog-vs-se-ranking"
publisher: "Brandwave"
---

# Screaming Frog vs SE Ranking: Which is more popular by branded search in New Zealand?

Which is more popular in search, Screaming Frog or SE Ranking? Compare estimated monthly branded-search demand and Share of Search inside the SEO tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Screaming Frog and SE Ranking
- **Competitive set**: SEO tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Screaming Frog Share of Search**: 9.8%
- **SE Ranking Share of Search**: 6.5%

## Which is more popular in search, Screaming Frog or SE Ranking?

- In August 2026, Screaming Frog had more branded searches than SE Ranking among SEO tools in New Zealand. Screaming Frog was estimated to have 420 branded searches compared to SE Ranking’s 280, and held a 9.8% Share of Search versus SE Ranking’s 6.5%.
- Screaming Frog was ahead of SE Ranking in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Screaming Frog’s estimated Share of Search among SEO tools in New Zealand moved from 7.9% to 9.8%, and its estimated monthly branded searches moved from 390 to 420.
- Across the 11 months ending August 2026, SE Ranking’s estimated Share of Search among SEO tools in New Zealand moved from 5.5% to 6.5%, and its estimated monthly branded searches moved from 270 to 280.

## How did search popularity change for New Zealand SEO tools in August 2026?

- In August 2026, SE Ranking gained estimated Share of Search among SEO tools in New Zealand, from 5.2% to 6.5%.
- In August 2026, Screaming Frog gained estimated Share of Search among SEO tools in New Zealand, from 8.9% to 9.8%.

## Month by month

| Month | Screaming Frog estimated searches | Screaming Frog Share of Search | Screaming Frog rank | SE Ranking estimated searches | SE Ranking Share of Search | SE Ranking rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 390 | 7.9% | 4 | 270 | 5.5% | 5 |
| Nov 2025 | 370 | 9.3% | 4 | 270 | 6.8% | 5 |
| Dec 2025 | 270 | 9.5% | 4 | 140 | 4.9% | 5 |
| Jan 2026 | 320 | 8% | 4 | 170 | 4.2% | 5 |
| Feb 2026 | 360 | 8.6% | 4 | 210 | 5% | 5 |
| Mar 2026 | 450 | 8.7% | 4 | 260 | 5% | 5 |
| Apr 2026 | 410 | 9.7% | 4 | 210 | 5% | 5 |
| May 2026 | 420 | 9.4% | 4 | 270 | 6% | 5 |
| Jun 2026 | 490 | 11.2% | 4 | 270 | 6.2% | 5 |
| Jul 2026 | 360 | 8.9% | 3 | 210 | 5.2% | 5 |
| Aug 2026 | 420 | 9.8% | 3 | 280 | 6.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Screaming Frog’s and SE Ranking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Screaming Frog**: Measured on the search terms “screaming frog”, “screaming frog backlinks”, “screaming frog online”, “screaming frog seo”, “screaming frog seo spider”, “screamingfrog”, “screamingfrog co uk” and “screamingfrog seo”, summed into one figure.
- **SE Ranking**: Measured on the search terms “se ranking”, “se ranking keyword research”, “seranking” and “seranking com”, summed into one figure.

- [Screaming Frog profile](/demand/nz/brands/screaming-frog)
- [SE Ranking profile](/demand/nz/brands/se-ranking)
- [All SEO tools in New Zealand](/demand/nz/categories/nz-seo-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Screaming Frog or SE Ranking?

In August 2026, Screaming Frog had more branded searches than SE Ranking among SEO tools in New Zealand. Screaming Frog was estimated to have 420 branded searches compared to SE Ranking’s 280, and held a 9.8% Share of Search versus SE Ranking’s 6.5%.

## Cite this page

Brandwave. "Screaming Frog vs SE Ranking: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/screaming-frog-vs-se-ranking

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/screaming-frog-vs-se-ranking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.