---
title: "Schwarzkopf vs Wella Professionals: Which is searched more in New Zealand?"
description: "Is Schwarzkopf or Wella Professionals more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair color brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/schwarzkopf-vs-wella-professionals"
publisher: "Brandwave"
---

# Schwarzkopf vs Wella Professionals: Which is searched more in New Zealand?

Is Schwarzkopf or Wella Professionals more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair color brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Schwarzkopf and Wella Professionals
- **Competitive set**: Hair color brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Schwarzkopf Share of Search**: 12.2%
- **Wella Professionals Share of Search**: 5%

## Is Schwarzkopf or Wella Professionals more popular in search?

- In September 2026, Schwarzkopf had more branded searches than Wella Professionals among hair color brands in New Zealand. Schwarzkopf had about 2,170 branded searches, while Wella Professionals had 890. Schwarzkopf made up 12.2% of all hair color brand searches we track, and Wella Professionals accounted for 5%.
- Schwarzkopf was ahead of Wella Professionals in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Schwarzkopf’s share of searches among hair color brands in New Zealand moved from 10.7% to 12.2%, and its estimated monthly branded searches moved from 1.6K to 2.2K.
- Across the 12 months ending September 2026, Wella Professionals’ share of searches among hair color brands in New Zealand moved from 4.9% to 5%, and its estimated monthly branded searches moved from 760 to 890.

## Top hair color brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Schwarzkopf was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wella Professionals was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Schwarzkopf was listed before Wella Professionals in two out of three answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| L'Oréal Paris | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Schwarzkopf | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Wella Professionals | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Goldwell | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Clairol | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Redken | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Garnier Nutrisse | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Revlon | 8th | 0 of 3 | 2 of 2 | 2 of 5 |
| Manic Panic | 9th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about hair color brands

- Asked ChatGPT "Which hair colour brand should I buy in New Zealand?": 1. L'Oréal Paris, 2. Schwarzkopf
- Asked ChatGPT "What are the best hair colour brands in New Zealand?": 1. L'Oréal Paris, 2. Schwarzkopf, 3. Wella Professionals, 4. Goldwell, 5. Garnier Nutrisse
- Asked ChatGPT "What's the best hair colour brand in New Zealand for at home colouring?": 1. L'Oréal Paris, 2. Clairol
- Searched Google, AI Overview "best hair colour": 1. Revlon
- Searched Google, AI Overview "hair colour brands": 1. Wella Professionals, 2. Redken, 3. Goldwell, 4. Garnier Nutrisse, 5. Schwarzkopf, 6. Clairol, 7. L'Oréal Paris, 8. Revlon, 9. Manic Panic

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand hair color brands in September 2026?

- In September 2026, Schwarzkopf gained share of searches among hair color brands in New Zealand, from 10.7% to 12.2%.
- Wella Professionals’ share of searches among hair color brands in New Zealand has gained ground for 3 months in a row, from 4.1% to 5% in September 2026.

## Month by month

| Month | Schwarzkopf estimated searches | Schwarzkopf Share of Search | Schwarzkopf rank | Wella Professionals estimated searches | Wella Professionals Share of Search | Wella Professionals rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 10.7% | 4 | 760 | 4.9% | 7 |
| Nov 2025 | 1.6K | 9.9% | 4 | 860 | 5.4% | 6 |
| Dec 2025 | 1.9K | 12.2% | 4 | 620 | 4% | 7 |
| Jan 2026 | 1.9K | 11.9% | 4 | 620 | 4% | 8 |
| Feb 2026 | 1.3K | 9.3% | 4 | 620 | 4.6% | 8 |
| Mar 2026 | 1.4K | 9% | 4 | 830 | 5.2% | 7 |
| Apr 2026 | 1.5K | 9.5% | 4 | 860 | 5.3% | 7 |
| May 2026 | 1.8K | 10.4% | 5 | 890 | 5.2% | 8 |
| Jun 2026 | 2K | 11.1% | 4 | 730 | 4.1% | 8 |
| Jul 2026 | 2.1K | 11.1% | 4 | 860 | 4.4% | 8 |
| Aug 2026 | 2K | 10.7% | 4 | 860 | 4.7% | 8 |
| Sep 2026 | 2.2K | 12.2% | 4 | 890 | 5% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Schwarzkopf’s and Wella Professionals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Schwarzkopf**: Measured on the search terms “hair dye schwarzkopf colors”, “red schwarzkopf hair dye”, “schwarzkopf brilliance hair dye”, “schwarzkopf hair color”, “schwarzkopf hair colour black”, “schwarzkopf hair dye”, “schwarzkopf keratin color hair dye”, “schwarzkopf live”, “schwarzkopf live colour”, “schwarzkopf live hair dye” and “schwarzkopf semi permanent hair dye”, summed into one figure.
- **Wella Professionals**: Measured on the search terms “wella” and “wella professionals”, summed into one figure.

- [Schwarzkopf profile](/demand/nz/brands/schwarzkopf)
- [Wella Professionals profile](/demand/nz/brands/wella-professionals)
- [All hair color brands in New Zealand](/demand/nz/categories/nz-hair-color-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Schwarzkopf or Wella Professionals more popular in search?

In September 2026, Schwarzkopf had more branded searches than Wella Professionals among hair color brands in New Zealand. Schwarzkopf had about 2,170 branded searches, while Wella Professionals had 890. Schwarzkopf made up 12.2% of all hair color brand searches we track, and Wella Professionals accounted for 5%.

## Cite this page

Brandwave. "Schwarzkopf vs Wella Professionals: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/schwarzkopf-vs-wella-professionals

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/schwarzkopf-vs-wella-professionals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.