--- title: "Scholefield Law vs Walker Murdoch Law: Which is searched more in New Zealand?" description: "Is Scholefield Law or Walker Murdoch Law more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/scholefield-law-vs-walker-murdoch-law" publisher: "Brandwave" --- # Scholefield Law vs Walker Murdoch Law: Which is searched more in New Zealand? Is Scholefield Law or Walker Murdoch Law more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Scholefield Law and Walker Murdoch Law - **Competitive set**: Invercargill law firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Scholefield Law Share of Search**: 4.9% - **Walker Murdoch Law Share of Search**: 9.9% ## Is Scholefield Law or Walker Murdoch Law more popular in search? - In September 2026, Walker Murdoch Law had more branded searches than Scholefield Law among Invercargill law firms in New Zealand. Walker Murdoch Law had about 180 branded searches, while Scholefield Law had 90. Walker Murdoch Law made up 9.9% of all Invercargill law firm searches we track, and Scholefield Law accounted for 4.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Scholefield Law took it in April 2026, Walker Murdoch Law took it in May 2026. - Across the 12 months ending September 2026, Scholefield Law’s share of searches among Invercargill law firms in New Zealand moved from 5.3% to 4.9%, and its estimated monthly branded searches held steady at 90. - Across the 12 months ending September 2026, Walker Murdoch Law’s share of searches among Invercargill law firms in New Zealand moved from 7.1% to 9.9%, and its estimated monthly branded searches moved from 120 to 180. ## Top Invercargill law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Scholefield Law was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Walker Murdoch Law did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PRLaw | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Ward Adams Bryan-Lamb | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Cruickshank Pryde | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Eagles Eagles & Redpath | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Scholefield Law | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | AWS Legal | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | Mee & Henry | 7th | 2 of 3 | 1 of 1 | 3 of 4 | | French Burt Partners | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Walker Murdoch Law | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Invercargill law firms - Asked ChatGPT "Which law firm should I hire in Invercargill, New Zealand?": 1. PRLaw, 2. Ward Adams Bryan-Lamb, 3. Cruickshank Pryde, 4. Mee & Henry - Asked ChatGPT "What are the best law firms in Invercargill, New Zealand?": 1. PRLaw, 2. Cruickshank Pryde, 3. Ward Adams Bryan-Lamb, 4. Eagles Eagles & Redpath, 5. AWS Legal, 6. Mee & Henry, 7. Scholefield Law, 8. French Burt Partners - Asked ChatGPT "What's the best law firm in Invercargill, New Zealand for property matters?": 1. Scholefield Law, 2. Eagles Eagles & Redpath, 3. AWS Legal - Searched Google, AI Overview "property lawyer invercargill": 1. AWS Legal, 2. Cruickshank Pryde, 3. Mee & Henry, 4. Eagles Eagles & Redpath, 5. Ward Adams Bryan-Lamb, 6. Scholefield Law Not named in any answer: Walker Murdoch Law. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Invercargill law firms in September 2026? - In September 2026, Walker Murdoch Law gained share of searches among Invercargill law firms in New Zealand, from 8.8% to 9.9%. - In September 2026, Scholefield Law lost share of searches among Invercargill law firms in New Zealand, from 6.5% to 4.9%. ## Month by month | Month | Scholefield Law estimated searches | Scholefield Law Share of Search | Scholefield Law rank | Walker Murdoch Law estimated searches | Walker Murdoch Law Share of Search | Walker Murdoch Law rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 5.3% | 8 | 120 | 7.1% | 5 | | Nov 2025 | 110 | 5.7% | 6 | 150 | 7.7% | 5 | | Dec 2025 | 90 | 5.6% | 6 | 150 | 9.3% | 5 | | Jan 2026 | 90 | 6.1% | 7 | 150 | 10.1% | 4 | | Feb 2026 | 140 | 8.2% | 5 | 160 | 9.4% | 4 | | Mar 2026 | 110 | 5.3% | 6 | 180 | 8.7% | 5 | | Apr 2026 | 110 | 6.8% | 5 | 100 | 6.2% | 6 | | May 2026 | 90 | 5.1% | 6 | 100 | 5.6% | 5 | | Jun 2026 | 110 | 5.4% | 6 | 150 | 7.4% | 5 | | Jul 2026 | 110 | 6.3% | 6 | 120 | 6.8% | 5 | | Aug 2026 | 110 | 6.5% | 6 | 150 | 8.8% | 5 | | Sep 2026 | 90 | 4.9% | 6 | 180 | 9.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Scholefield Law’s and Walker Murdoch Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Scholefield Law**: Measured on the search term “scholefield law”. - **Walker Murdoch Law**: Measured on the search terms “walker murdoch law” and “walker murdoch law invercargill”, summed into one figure. - [Scholefield Law profile](/demand/nz/brands/scholefield-law) - [Walker Murdoch Law profile](/demand/nz/brands/walker-murdoch-law) - [All Invercargill law firms in New Zealand](/demand/nz/locations/invercargill/law-firms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Scholefield Law or Walker Murdoch Law more popular in search? In September 2026, Walker Murdoch Law had more branded searches than Scholefield Law among Invercargill law firms in New Zealand. Walker Murdoch Law had about 180 branded searches, while Scholefield Law had 90. Walker Murdoch Law made up 9.9% of all Invercargill law firm searches we track, and Scholefield Law accounted for 4.9%. ## Cite this page Brandwave. "Scholefield Law vs Walker Murdoch Law: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/scholefield-law-vs-walker-murdoch-law This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/scholefield-law-vs-walker-murdoch-law. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.