--- title: "Schmackos vs Vitapet: Which is searched more in New Zealand?" description: "Is Schmackos or Vitapet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet treat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/schmackos-vs-vitapet" publisher: "Brandwave" --- # Schmackos vs Vitapet: Which is searched more in New Zealand? Is Schmackos or Vitapet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet treat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Schmackos and Vitapet - **Competitive set**: Pet treat brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Schmackos Share of Search**: 9.4% - **Vitapet Share of Search**: 14.2% ## Is Schmackos or Vitapet more popular in search? - In September 2026, Vitapet had more branded searches than Schmackos among pet treat brands in New Zealand. Vitapet had about 480 branded searches, while Schmackos had 320. Vitapet made up 14.2% of all pet treat brand searches we track, and Schmackos accounted for 9.4%. - Vitapet was ahead of Schmackos in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Schmackos’ share of searches among pet treat brands in New Zealand moved from 8.7% to 9.4%, and its estimated monthly branded searches held steady at 320. - Across the 12 months ending September 2026, Vitapet’s share of searches among pet treat brands in New Zealand moved from 10.7% to 14.2%, and its estimated monthly branded searches moved from 390 to 480. ## Top pet treat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Schmackos was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Vitapet did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ZIWI Peak | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Animals Like Us | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Greenies | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Omega Plus | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Schmackos | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Vitapet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet treat brands - Asked ChatGPT "Which pet treat brand should I buy in New Zealand?": 1. ZIWI Peak - Asked ChatGPT "What are the best pet treat brands in New Zealand?": 1. ZIWI Peak, 2. Animals Like Us, 3. Omega Plus - Asked ChatGPT "What's the best pet treat brand in New Zealand for dogs and cats?": 1. ZIWI Peak, 2. Animals Like Us, 3. Omega Plus - Searched Google, AI Overview "best dog treats": 1. Greenies, 2. Schmackos - Searched Google, AI Overview "cat treat brands": 1. Greenies Not named in any answer: Vitapet. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pet treat brands in September 2026? - In September 2026, Vitapet gained share of searches among pet treat brands in New Zealand, from 11% to 14.2%. - In September 2026, Schmackos gained share of searches among pet treat brands in New Zealand, from 7.4% to 9.4%. ## Month by month | Month | Schmackos estimated searches | Schmackos Share of Search | Schmackos rank | Vitapet estimated searches | Vitapet Share of Search | Vitapet rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 8.7% | 5 | 390 | 10.7% | 3 | | Nov 2025 | 260 | 7.9% | 5 | 390 | 11.8% | 3 | | Dec 2025 | 320 | 10.7% | 4 | 480 | 16.1% | 3 | | Jan 2026 | 260 | 8.6% | 4 | 390 | 13% | 3 | | Feb 2026 | 260 | 8.2% | 5 | 390 | 12.3% | 3 | | Mar 2026 | 260 | 8% | 5 | 390 | 12% | 3 | | Apr 2026 | 210 | 7.1% | 5 | 390 | 13.2% | 3 | | May 2026 | 260 | 8.6% | 5 | 390 | 12.9% | 4 | | Jun 2026 | 210 | 6.9% | 5 | 390 | 12.7% | 3 | | Jul 2026 | 260 | 7.7% | 5 | 480 | 14.2% | 3 | | Aug 2026 | 260 | 7.4% | 5 | 390 | 11% | 3 | | Sep 2026 | 320 | 9.4% | 5 | 480 | 14.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Schmackos’ and Vitapet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Schmackos**: Measured on the search term “schmackos”. - **Vitapet**: Measured on the search term “vitapet”. - [Schmackos profile](/demand/nz/brands/schmackos) - [Vitapet profile](/demand/nz/brands/vitapet) - [All pet treat brands in New Zealand](/demand/nz/categories/nz-pet-treat-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Schmackos or Vitapet more popular in search? In September 2026, Vitapet had more branded searches than Schmackos among pet treat brands in New Zealand. Vitapet had about 480 branded searches, while Schmackos had 320. Vitapet made up 14.2% of all pet treat brand searches we track, and Schmackos accounted for 9.4%. ## Cite this page Brandwave. "Schmackos vs Vitapet: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/schmackos-vs-vitapet This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/schmackos-vs-vitapet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.